International Journal of Research Innovation and Entrepreneurship

Color and Chemical Oxygen Demand Removal of Strobilanthes cusia Fermentation and Natural Indigo-based Batik Dyeing Wastewater

Cepi Kurniawan — 2022-01-06

Strobilanthes cusia is the plant which has been cultivated at the District of Temanggung, Indonesia and used as a natural source for indigo dye. The use of natural dyes for Batik Industries are expected to prohibit environmental damage. However, the wastewater generated from the indigo extraction and Batik dyeing process is still showing high COD value (768-3.893 ppm). In the present study, color and COD removal from Strobilanthescusia processing (settling pond) and Indigo-based Batik dyeing (equalization tank) wastewater have been studied. The treatment involving the use of FeSO₄, Alum, and Cyclea Barbata Miers. powder (CBM) as coagulation-flocculation agents. Alum was efficiently reduced color up to 97% and 93% for settling pond and equalization tank effluent, respectively. The highest COD removal efficiencies of 87 % and 63% were observed for settling pond and equalization tank effluent, respectively.

Fashion Marketing on Instagram Platform

Salma Qurrotu Aina — 2021-06-30

Fashion photography that was previously distributed through printed media such as magazines, is now also distributed online through social media such as Instagram. Seeing this change in trends, this study aims to examine the form, visual appeal, and messages conveyed by fashion photography in Instagram’s content. This study used a descriptive qualitative research approach with a visual analysis methods. Observations and interviews were used for the data collection, sourced from fashion marketing accounts on Instagram, and from other Instagram users with photography and fashion education backgrounds. The results showed that the form of fashion marketing photography varied depending on the concepts and products being sold. Photos that were unique, different, and use good compositions were favored by the followers. Each photo had its own theme and message concept. In addition, each photo showed that anyone can look cool and attractive if they use the fashion products shown in the photos. So, the fashion photography used in Instagram content should look unique and different, with good photographic composition, as well as easy-to-understand messages.

A Destination Branding of “Kampung Batik Semarang”

Ari Widyalintang — 2021-06-30

Kampung Batik Semarang is one of the tourist destinations of centers of Batik Semarangan that were revived since 2006 in the City of Semarang. Nevertheless, there are still many tourists who are not familiar with Semarang Batik Village as a tourist destination in the City of Semarang. Kampung Batik Semarang does not yet have an important visual identity to identify the characters distinguishing Kampung Batik Semarang from other tourist destinations. Kampung Batik Semarang requires a visual identity as a means of developing destination branding which aims to increase the public awareness of Kampung Batik Semarang and increase the tourist visits to Kampung Batik Semarang. Therefore, Kampung Batik Semarang requires a design of the visual identity and its application on the destination branding of Kampung Batik Semarang in the form of visual identities e.g., logo and slogan, promotional media, promotional products, and wayfinding signs. The process of designing the visual identities and its application was divided into several stages, i.e., preliminary, pre-production, production, and post-production stages. This study has produced the designs of a logo, slogan, promotional media (through and below the line), promotional products, and wayfinding signs (including informational, directional, and identificational signs).