Arty: Jurnal Seni Rupa <p><strong>Arty: Jurnal Seni Rupa</strong>&nbsp;focuses on the research of visual art studies through the experiences exchange among educators, artists, and researchers. Its primary goals is to promote quality research on conceptual ideas, studies, application of theories, and visual art reviews. Published every four months (3 times a year) by Jurusan Seni Rupa Universitas Negeri Semarang of Indonesia with registered number ISSN 2552-7516 (print), ISSN 2721-8961 (online). Contributions may encourages the following types of articles which are completed research papers, student papers (research done by students), and case studies.</p> Jurusan Seni Rupa Fakultas Bahasa dan Seni en-US Arty: Jurnal Seni Rupa 2252-7516 THE DEVELOPMENT OF MAOS HAND WRITING BATIK WITH DIPONEGORO WAR STORIES MOTIF FOR DRESS <p><em>The Maos Cilacap batik motif was once used as a code in the Diponegoro War. There has been no development of a motif using the story of the Diponegoro War so that the history of Maos batik is not widely known. Until now, the development of Maos batik motifs is still limited to the original motifs which are added with motifs from other natural potentials. The purpose of this development is to develop Batik Maos designs by combining original motifs with the narrative motifs of the Diponegoro War stories so as to produce Batik Maos products which can be a means of education about the history of their origins. The method used consists of the design method with Collin Clipson theory, design concepts, and visualization. The results of this development include: (1) The design is carried out by displaying the original Maos batik motif combined with the visualization of the Diponegoro war story with stylized and naturalist styles, where in one fabric design containing one original maos batik motif is collaborated with the visualization of the Diponegoro war story which is in tune with the meaning of the original motif when into a war code. From development 8 designs were successfully created with the distribution of motifs according to the types of batik in Maos, namely geometry, flora and fauna. (2) This development is carried out by designing a direct motif on the ready-to-wear clothing pattern, namely the dress so that it can be ensured that the visualization of the Diponegoro war story is not cut into pieces when it becomes a form of clothing.</em></p> Addina Aufa Ayasofia Ratna Endah Santoso ##submission.copyrightStatement## 2021-04-15 2021-04-15 10 1 1 10 WALMART'S GROCERY PICKUP ADVERTISING ICONOLOGY ANALYSIS <p>Walmart is one of the shopping companies in America that campaigned for their newest service, namely Walmart grocery pickup. A Grocery Pickup service so that every customer no longer needs to go from the vehicle to pick up food items that have been ordered previously. The advertising packaging is conceptualized in a unique way to attract the attention of its consumers successfully. This research wants to analyze the ad's ideology, which wants to know the basic idea of making the ad. Analyzing the ad, the researcher uses the main theory to consume the advertising with Gillian Dyer Iconology theory to determine its ideology. Gillian Dyer's iconology discussed the ad went through three stages of meaning: denotation, connotation, and ideology. The results showed that four ideologies were obtained, including social equality, excellent service, free and easy. It does not differentiate between the customer and the form of service, and of course, there is no additional cost for using this service in this service. Walmart created this service because it wanted to make it easier for its customers who didn't have much time to shop at their store because of their busy customer activity and had not had time to go shopping.</p> Khaiqal Hadi Gibbran Prathisara Arif Ardy Wibowo ##submission.copyrightStatement## 2021-08-15 2021-08-15 10 1 11 18 DESIGNING BATIK WITH THE SOURCE OF SOLO ARCHITECTURAL IDEAS FOR OUTERWEAR PRODUCTS <p>This design was carried out as a form of batik motif development by making Solo city architecture a source of visual ideas, given the diverse architectural heritage cities in Solo that can be used as a source of ideas. The purpose of this design is to produce batik products by exploring the visual of Solo city architecture into batik motifs to be developed towards new, more innovative designs. The design stage includes (1) observing and looking for data on batik and the architecture of the city of Solo, (2) conducting visual exploration, and (3) conducting trials on the source of the ideas taken, namely the architecture of the city of Solo. The results of this batik design are as follows: (1) This design results in a renewal of the motif design that displays the visuals of Solo City Architecture which previously was rarely applied as a batik motif. The results of this development succeeded in making 8 designs with visuals of Solo City Architecture that were processed using the Distortion style. (2) This design is applied as outerwear for women with a age range of 24-30 years. Design development considerations are adjusted to the age range and consumer tastes.</p> Azka Salsabila Ratna Endah Santoso ##submission.copyrightStatement## 2021-04-15 2021-04-15 10 1 19 30 THE DEVELOPMENT OF JONEGOROAN BATIK DESIGN WITH THE RANCAK THENGUL MOTIF USING THE WAYANG THENGUL IDEAS <p>The development of the Jonegoroan Rancak Thengul batik motif design is carried out to produce Jonegoroan batik that is creative, innovative and opens up many economic and creative industry opportunities in Bojonegoro. This development is important considering that the Rancak Thengul motif was inspired by Bojonegoro's signature art, Wayang Thengul. The results of design development are expected to: 1) open new opportunities and perspectives on batik products with Jonegoroan Rancak Thengul motifs ranging from visual details, colors, composition, production processes to product realization. 2) Developing by combining the typical art of Wayang Thengul and the natural potential of Bojonegoro as a source of ideas by increasing the visual quality and artistic value, thus opening up market and economic opportunities in Bojonegoro. The results of this research and design development conclude that design development will be beneficial for batik industry players in Bojonegoro in developing Joegoroan batik designs. With creative and innovative developments, Jonegoroan batik will be able to open up new opportunities and make Jonegoroan batik a superior product and an economic milestone in the City of Bojonegoro.</p> Devi Kurnia Sani Setyawan Setyawan ##submission.copyrightStatement## 2021-04-15 2021-04-15 10 1 31 44 THE UTILIZATION OF COFFE PASSES AS TEXTILE DYES WITH DYNING BACKGROUND TECHNIQUES <p>This design was carried out as a form of experimental development of natural coloring using coffee grounds waste with the tie-dye technique offering a unique and attractive visual. The purpose of this design is to develop textile dyeing with coffee waste by giving geometric patterns through the tie-dye technique with a variety of fixators that produce different color reactions in a visual work in plain cloth which is given a motif through the design process. The results of this textile design are as follows: (1) Coffee grounds as a natural textile dye through tie-dye technique with a source of geometric line ideas in tie-dye design. The design results succeeded in making 6 textile designs. (2) The application of coffee dregs staining with the tie-dye technique in the form of lines and using several fixators with different color reactions produces a product that looks attractive, elegant, striking, has distinctive features and is different from the others.</p> Prebiestian Taufik Yahya Darwoto Darwoto ##submission.copyrightStatement## 2021-04-15 2021-04-15 10 1 45 52 EXPLORATION OF THE CROCHET TECHNIQUE INROOM DIVIDERS USING VETERBAN MATERIAL <p>The room divider is a created situation to produce different areas in a room. Exploration of crochet techniques using vetterban material will be applied on the middle part of the room divider. The approach method used by the thesis werethe method of creating craft art according to Gustami, which includes three stages namely exploration stage(to seeking sources of ideas, to collect reference sources, to get the solution material in the design), planning stage visualization of ideas in the form of verbal descriptions with severa ldeliberation from various aspects including material aspect, technical aspect, aesthetic aspect, aspect of function and achieved in the form of 6 alternative sketches), embodiment stage (transforming1 alternative sketch into a work). Results of the exploration of the crochet technique in room dividers using veterban material, consist of 3 room dividing parts, plane 1 and 3 have the same design, plane 2 in the middle has a different plane. The colors used are bright colors.</p> Dyah Anggraeni Agustin Tiwi Bina Affanti ##submission.copyrightStatement## 2021-04-15 2021-04-15 10 1 53 62 VISUAL IDENTITY DESIGN OF TANDATANYA COFFEE <p>Company identity is a description of a product or company which is used to compare other similar products or companies. The purpose of visual identity is to recognize and differentiate one another. In this final project, Tandatanya Coffee does not yet have an identity which describes the company itself. The steps used in designing Tandatanya Coffee's visual identity are pre-production, production and post-production. The writer chose simple with Japanese touch as the concept design according to its interior. Based on the analysis that has been done, the writer decided to make logo, stationary, packaging, apron, neon box, and promotional media.</p> Farah Afriani Wandah Wibawanto ##submission.copyrightStatement## 2021-04-15 2021-04-15 10 1 63 70 ILLUSTRATION DESIGN OF ICONIC BUILDING OF SEMARANG APPLIED ON MERCHANDISE <p>Semarang is one of the cities that has the potential for iconic building tourism. With the various kinds of iconic buildings in Semarang, it’s necessary to have promotional media that supports to disseminate tourism information on iconic buildings in Semarang, which is merchandise media. All merchandise designs that are made contain visual illustration designs with realist illustrative depictions of the surreal approach of the iconic buildings in Semarang. The design process starts from manual manufacturing of illustrations. The illustration design is made using manual techniques and digital finishing through the Adobe Photoshop CC 2019 software. The process of produce merchandise design through several stages of the pre-production process, the production process, the post-production process. The product are t-shirts, tote bags, key chains, wall hangings, flower pots, pillows, soft case, masks, binders, mugs and plates, and decorative lamps. Through the design of this merchandise , it’s hoped that it can increase the number of tourist visits, and can provide broad information to the public about what iconic buildings are in Semarang.</p> Aqil Abdul Gani Eko Haryanto ##submission.copyrightStatement## 2021-04-15 2021-04-15 10 1 71 80 THE DESIGN OF STORY BOOK OF RATU KALINYAMAT LEGEND <p>The aim of this study project is to produce a draft picture book telling the story of the legend of Ratu Kalinyamat in order to preserve the wisdom of Jepara’s local culture. The work process in making this work goes through three processes, namely pre-production, production, and post- production. The process of illustration design was using manual techniques at the stage of sketching and coloring using poster paint. Then at the layout and editing stage using digital techniques with Adobe Photoshop CS6 and Adobe Illustrator CS6 software. The design of the picture book tells the story of the legend of Ratu Kalinyamat which produces thirty-two pages for story illustrations and narrative text, front cover pages, back cover pages, and supporting pages which include sub covers, character introductions, moral message pages, and author bio. The work of this study project is expected to increase children's enthusiasm in getting to know the legendary story of Ratu Kalinyamat.</p> Yasinta Ayu Ratnasari Gunadi Gunadi ##submission.copyrightStatement## 2021-04-15 2021-04-15 10 1 81 94 DESIGN OF WEB-BASED GALLERY B9 BOOKING SYSTEM AS A MEDIA SERVICE IN DEPARTMENT OF FINE ARTS FACULTY OF LANGUAGE AND ARTS STATE UNIVERSITY OF SEMARANG <p>Gallery B9 is one of the facilities in the Department of Fine Arts in supporting the improvement of learning activities at the Department of Fine Arts, FBS, UNNES which is expected to have a Web-based gallery space lending system as a service that is open to anyone who wants to take advantage of the B9 gallery. Aim of this study is 1) to create a web-based booking system as a service media at Studio and Gallery B9 Department of Fine Arts, Semarang State University. 2) to implementing a trial-based studio and gallery lending system as a supporting facility for students of the Department of Fine Arts, Semarang State University. Methodology that used is SDLC, which is used as an appraiser on the website . After using a questionnaire for 22 students. The results obtained that the website -based lending system has good communication effectiveness, this is evident from the results of the questionnaire showing 86% communication efficiency. The problem of the model and visual appearance is vital as a representation of the Department and University, it is considered to have an aesthetic level that is 89% efficient and easy to use. The features on the website are also interesting so they can show 89% results. After testing the loan, 82% said they were satisfied using this feature. The average input provided is giving a checklist about the facilities that are owned in each studio</p> Muhammad Rahman Athian Onang Murtiyoso ##submission.copyrightStatement## 2021-04-15 2021-04-15 10 1 95 102