Market Ideology Behind the “Joged Bumbung” Bali

  • Ni Gusti Ayu Ary Ratna Universitas Negeri Semarang,Indonesia
  • Muhammad Jazuli Universitas Negeri Semarang,Indonesia
  • Agus Cahyono Universitas Negeri Semarang,Indonesia


Joged Bumbung is an art form that combines dance and percussion when viewed from the context of the art. These two elements were combined and then developed by allowing the audience to participate in dancing while the Joged Bumbung performance was taking place. However, as time went on Joged Bumbung underwent changes. The purpose of this study is to analyze the changes related to the Joged Bumbung show to present a new ideology behind the show. This study uses an etnochoreological approach with qualitative research methods. The research was focused on one place, namely the Joged Bumbung Dana Sunari sekha who came from Tabanan. The results of this study indicate the presence of market ideology, in which the emphasis on exchange rates indirectly requires Joged Bumbung to increase its attractiveness so that consumer tastes are met. Thus the Joged Bumbung sekha developed their creativity, one of which was the Joged Bumbung sekha Dana Sunari who presented Joged Bumbung which gave the impression of porn action due to offers from consumers. Even though not all Balinese people or artists make it normal for the Joged Bumbung performance to change towards porn action. It is justified as a tool to earn money, with bodily capital and eliminating aesthetic and ethical values in the Joged Bumbung performance. The market ideology present behind the changes in the Joged Bumbung performance is due to several indicators, namely , the orientation of the market performance, the artistic concepts and principles believed by Sekha Dana Sunari, the strategy for adjusting the performance, and the support from the local community who support perpetuating market ideology in the Joged Bumbung ngebor performance .