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Andryansyah, M., & Arifin, Z. (2018). Pengaruh Hedonic Motives Terhadap Shopping Lifestyle dan Impulse Buying (Survei pada Konsumen Hypermart Malang Town Square yang melakukan pembelian tidak terencana). Jurnal Administrasi Bisnis (JAB), 57(1), 111–118.
Ectasia, B., & Maftukhah, I. (2018). Pengaruh Citra Merek dan Persepsi Kualitas Layanan terhadap Keputusan Pembelian melalui Loyalitas Merek pada Riez Palace Hotel Tegal. Management Analysis Journal, 7(1), 130–138.
Hartono, A., & Wahyono. (2015). Pengaruh Citra Merek dan Kualitas terhadap Kepuasan Konsumen melalui Keputusan Pembelian sebagai Variabel Intervening. Management Analysis Journal, 4(2), 153–162. https://doi.org/10.15294/maj.v4i2.7824
Hartono, B. D., & Nikijuluw, J. E. P. (2017). Creating Consumer Purchase Deciion: Analysis of Brand Image, Service Quality adn Marketing Communication (A Case Study on Mal Artha Gading/MAG Jakarta). International Journal of Advanced Research (IJAR), 5(3), 946–956. https://doi.org/10.21474/IJAR01/3594
Haryono, R. I., & Sihombing, S. O. (2018). The Effects of Store Environment and Merchandise to Customer Responses: an Empirical Study. Jurnal Dinamika Manajemen, 9(1), 33–43. https://doi.org/10.15294/jdm.v9i1.14650
Herlambang, D. A. (2013). Analisis Pengaruh Citra Merek Dan Kualitas Layanan Pada Minat Beli Terhdap Keputusan Pembelian ( Studi pada Maskapai Sriwijaya Air Tarakan ). Universitas Diponegoro.
Hermanto, A., Solimun, S., Fernandes, A. A. R., Wahyono, W., & Zulkarnain, Z. (2018). The importance of open government data for the private sector and NGOs in Indonesia. Digital Policy, Regulation and Governance , 20(4), 293–309. https://doi.org/10.1108/DPRG-09-2017-0047
Khasanah, I. (2013). Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Mie Instan Sedaap di Semarang. Jurnal Dinamika Manajemen, 4(1), 93–102.
Khotimah, H., Muhammad, K., & Amin, P. (2016). Sikap Konsumen dan Gaya Hidup Mahasiswa dalam Keputusan Pembelian Produk Fashion melalui Minat Beli. Journal of Economic Education, 5(2), 110–121. Retrieved from file:///C:/Users/BC/Downloads/GH ke KP melalui minat beli.pdf
Kotler, P., & Amstrong, G. (2001). Prinsip-prinsip Pemasaran, Jilid 1. Jakarta: Erlangga.
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Kotler, P., & Keller, K. L. (2009). Manajemen pemasaran Jilid 1. Jakarta.
Lin, L.-Y., & Chen, Y.-W. (2009). A Study on The Influence of Purchase Intentions on Repurchase Decisions: The Moderating Effects of Reference Groups and Perceived Risks. Tourism Review, 64(3), 28–48. https://doi.org/10.1108/16605370910988818
Lin, L.-Y., & Shih, H.-Y. (2012). The Relationship of University Student’s Lifestyle, Money Attitude, Personal Value and their Purchase Decision. International Journal of Research in Management, 1(2), 19–37.
Mahendrayasa, A. C., Kumadji, S., & Abdillah, Y. (2014). Pengaruh Word of Mouth Terhadap Minat Beli Serta Dampaknya Pada Keputusan Pembelian ( Survei pada Mahasiswa Pengguna Kartu Selular GSM “ IM3 †Angkatan 2011 / 2012 dan 2012 / 2013 Fakultas Ilmu Administrasi Universitas Brawijaya Malang ). Jurnal Administrasi Bisnis, 12(1), 1–7.
Maruf, H. (2006). Pemasaran Ritel. Jakarta: Gramedia Pustaka Utama. https://doi.org/10.1007/s10872-006-0051-9
Mowen, J. C., & Minor, M. (2002). Perilaku Konsumen, Jilid 1. Jakarta: Erlangga.
Nora, Liza & Minarti, N. S. (2016). The Role of Religiosity, Lifestyle, Attitude As Determinant Purchase Intention. The 2nd International Multidisciplinary Conference 2016, 135–148.
Nulufi, K., & Murwatiningsih. (2015). Minat Beli sebagai Mediasi Pengaruh Brand Image dan Sikap Konsumen terhadap Keputusan Pembelian Batik di Pekalongan. Management Analysis Journal, 4(2), 129–141.
Parasuraman, A. P., Berry, L., & Zeithaml, V. A. (1988). SERVQUAL. A multiple-Item Scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.
Permana, M. V. (2013). Peningkatan Kepuasan Pelanggan melalui Kualitas Produk dan Kualitas Layanan. Jurnal Dinamika Manajemen, 4(2), 115–131. https://doi.org/10.1017/CBO9781107415324.004
Ruyter, K. de, Wetzels, M., & Lemmink, J. (1996). The power of perceived service quality in international marketing channels. European Journal of Marketing, 30(12), 22–38.
Shahnaz, N. B. F., & Wahyono. (2017). Faktor yang Mempengaruhi Minat Beli Konsumen di Toko Online. Management Analysis Journal, (4), 389–399.
Sudarti, K., & Prasetyaningtyas, P. (2011). Peningkatan Minat Dan Keputusan Berpartisipasi Akseptor Kb. Jurnal Dinamika Manajemen, 2(2), 130–138. Retrieved from http://journal.unnes.ac.id/nju/index.php/jdm/article/view/2477
Sulistyawan, F. (2008). Pengaruh Retailing Mix Terhadap Keputusan Pembelian Pada Alfamart Di Jl Gajayana Malang. Universitas Islam Negeri Malang.
Sumarwan, U. (2011). Perilaku Konsumen. Jakarta: Ghalia Indonesia.
Tampubolo, B., & Purba, M. (2017). Influence of Brand Image and Quality Service Through the Buying Decision Against Interests Buy (Case Study On KASKUS). Journal Economics Faculty, University of HKBP Nommensen, 5(77037), 1–14.
Wardani, R. S. (2018). Pengaruh Merchandise Assortment dan Word of Mouth terhadap Keputusan Pembelian dengan Minat Beli sebagai Variabel Intervening (Studi Pada Konsumen Toko Hero di Kecamatan Kebumen). Sekolah Tinggi Ilmu Ekonomi Putra Bangsa Kebumen.
Weenas, J. R. S. (2013). Kualitas Produk, Harga, Promosi dan Kualitas Pelayanan Pengaruhnya terhadap Keputusan Pembelian Spring Bed Comforta. Jurnal EMBA, 1(4), 607–618.
Wibowo, R., & Japarianto, E. (2013). Pengaruh Retail Mix Terhadap Minat Beli Di Keraton Department Store. Jurnal Manajemen Pemasaran, 1(1), 1–12.
Wingsati, W. E., & Prihandono, D. (2017). Pengaruh Penanganan Kegagalan Layanan, Kepercayaan, Dan Gaya Hidup Terhadap Minat Pembelian Ulang Melalui Kepuasan Konsumen. Management Analysis Journal, 6(2), 1–11. https://doi.org/10.15294/maj.v4i2.10272
Yulianto, A. (2010). Meningkatkah Kualitas Pelayanan Jasa Penerbangan Indonesia Paska Insiden Kecelakaan Pesawat Terbang ? Jurnal Dinamika Manajemen, 1(1), 1–8. https://doi.org/10.15294/jdm.v1i1.2442
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50: 179-211.
Andryansyah, M., & Arifin, Z. (2018). Pengaruh Hedonic Motives Terhadap Shopping Lifestyle dan Impulse Buying (Survei pada Konsumen Hypermart Malang Town Square yang melakukan pembelian tidak terencana). Jurnal Administrasi Bisnis (JAB), 57(1), 111–118.
Ectasia, B., & Maftukhah, I. (2018). Pengaruh Citra Merek dan Persepsi Kualitas Layanan terhadap Keputusan Pembelian melalui Loyalitas Merek pada Riez Palace Hotel Tegal. Management Analysis Journal, 7(1), 130–138.
Hartono, A., & Wahyono. (2015). Pengaruh Citra Merek dan Kualitas terhadap Kepuasan Konsumen melalui Keputusan Pembelian sebagai Variabel Intervening. Management Analysis Journal, 4(2), 153–162. https://doi.org/10.15294/maj.v4i2.7824
Hartono, B. D., & Nikijuluw, J. E. P. (2017). Creating Consumer Purchase Deciion: Analysis of Brand Image, Service Quality adn Marketing Communication (A Case Study on Mal Artha Gading/MAG Jakarta). International Journal of Advanced Research (IJAR), 5(3), 946–956. https://doi.org/10.21474/IJAR01/3594
Haryono, R. I., & Sihombing, S. O. (2018). The Effects of Store Environment and Merchandise to Customer Responses: an Empirical Study. Jurnal Dinamika Manajemen, 9(1), 33–43. https://doi.org/10.15294/jdm.v9i1.14650
Herlambang, D. A. (2013). Analisis Pengaruh Citra Merek Dan Kualitas Layanan Pada Minat Beli Terhdap Keputusan Pembelian ( Studi pada Maskapai Sriwijaya Air Tarakan ). Universitas Diponegoro.
Hermanto, A., Solimun, S., Fernandes, A. A. R., Wahyono, W., & Zulkarnain, Z. (2018). The importance of open government data for the private sector and NGOs in Indonesia. Digital Policy, Regulation and Governance , 20(4), 293–309. https://doi.org/10.1108/DPRG-09-2017-0047
Khasanah, I. (2013). Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Mie Instan Sedaap di Semarang. Jurnal Dinamika Manajemen, 4(1), 93–102.
Khotimah, H., Muhammad, K., & Amin, P. (2016). Sikap Konsumen dan Gaya Hidup Mahasiswa dalam Keputusan Pembelian Produk Fashion melalui Minat Beli. Journal of Economic Education, 5(2), 110–121. Retrieved from file:///C:/Users/BC/Downloads/GH ke KP melalui minat beli.pdf
Kotler, P., & Amstrong, G. (2001). Prinsip-prinsip Pemasaran, Jilid 1. Jakarta: Erlangga.
Kotler, P., & Keller, K. L. (2008). Manajemen pemasaran, 13th Edition, Vol. 2. Jakarta: Erlangga.
Kotler, P., & Keller, K. L. (2009). Manajemen pemasaran Jilid 1. Jakarta.
Lin, L.-Y., & Chen, Y.-W. (2009). A Study on The Influence of Purchase Intentions on Repurchase Decisions: The Moderating Effects of Reference Groups and Perceived Risks. Tourism Review, 64(3), 28–48. https://doi.org/10.1108/16605370910988818
Lin, L.-Y., & Shih, H.-Y. (2012). The Relationship of University Student’s Lifestyle, Money Attitude, Personal Value and their Purchase Decision. International Journal of Research in Management, 1(2), 19–37.
Mahendrayasa, A. C., Kumadji, S., & Abdillah, Y. (2014). Pengaruh Word of Mouth Terhadap Minat Beli Serta Dampaknya Pada Keputusan Pembelian ( Survei pada Mahasiswa Pengguna Kartu Selular GSM “ IM3 †Angkatan 2011 / 2012 dan 2012 / 2013 Fakultas Ilmu Administrasi Universitas Brawijaya Malang ). Jurnal Administrasi Bisnis, 12(1), 1–7.
Maruf, H. (2006). Pemasaran Ritel. Jakarta: Gramedia Pustaka Utama. https://doi.org/10.1007/s10872-006-0051-9
Mowen, J. C., & Minor, M. (2002). Perilaku Konsumen, Jilid 1. Jakarta: Erlangga.
Nora, Liza & Minarti, N. S. (2016). The Role of Religiosity, Lifestyle, Attitude As Determinant Purchase Intention. The 2nd International Multidisciplinary Conference 2016, 135–148.
Nulufi, K., & Murwatiningsih. (2015). Minat Beli sebagai Mediasi Pengaruh Brand Image dan Sikap Konsumen terhadap Keputusan Pembelian Batik di Pekalongan. Management Analysis Journal, 4(2), 129–141.
Parasuraman, A. P., Berry, L., & Zeithaml, V. A. (1988). SERVQUAL. A multiple-Item Scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.
Permana, M. V. (2013). Peningkatan Kepuasan Pelanggan melalui Kualitas Produk dan Kualitas Layanan. Jurnal Dinamika Manajemen, 4(2), 115–131. https://doi.org/10.1017/CBO9781107415324.004
Ruyter, K. de, Wetzels, M., & Lemmink, J. (1996). The power of perceived service quality in international marketing channels. European Journal of Marketing, 30(12), 22–38.
Shahnaz, N. B. F., & Wahyono. (2017). Faktor yang Mempengaruhi Minat Beli Konsumen di Toko Online. Management Analysis Journal, (4), 389–399.
Sudarti, K., & Prasetyaningtyas, P. (2011). Peningkatan Minat Dan Keputusan Berpartisipasi Akseptor Kb. Jurnal Dinamika Manajemen, 2(2), 130–138. Retrieved from http://journal.unnes.ac.id/nju/index.php/jdm/article/view/2477
Sulistyawan, F. (2008). Pengaruh Retailing Mix Terhadap Keputusan Pembelian Pada Alfamart Di Jl Gajayana Malang. Universitas Islam Negeri Malang.
Sumarwan, U. (2011). Perilaku Konsumen. Jakarta: Ghalia Indonesia.
Tampubolo, B., & Purba, M. (2017). Influence of Brand Image and Quality Service Through the Buying Decision Against Interests Buy (Case Study On KASKUS). Journal Economics Faculty, University of HKBP Nommensen, 5(77037), 1–14.
Wardani, R. S. (2018). Pengaruh Merchandise Assortment dan Word of Mouth terhadap Keputusan Pembelian dengan Minat Beli sebagai Variabel Intervening (Studi Pada Konsumen Toko Hero di Kecamatan Kebumen). Sekolah Tinggi Ilmu Ekonomi Putra Bangsa Kebumen.
Weenas, J. R. S. (2013). Kualitas Produk, Harga, Promosi dan Kualitas Pelayanan Pengaruhnya terhadap Keputusan Pembelian Spring Bed Comforta. Jurnal EMBA, 1(4), 607–618.
Wibowo, R., & Japarianto, E. (2013). Pengaruh Retail Mix Terhadap Minat Beli Di Keraton Department Store. Jurnal Manajemen Pemasaran, 1(1), 1–12.
Wingsati, W. E., & Prihandono, D. (2017). Pengaruh Penanganan Kegagalan Layanan, Kepercayaan, Dan Gaya Hidup Terhadap Minat Pembelian Ulang Melalui Kepuasan Konsumen. Management Analysis Journal, 6(2), 1–11. https://doi.org/10.15294/maj.v4i2.10272
Yulianto, A. (2010). Meningkatkah Kualitas Pelayanan Jasa Penerbangan Indonesia Paska Insiden Kecelakaan Pesawat Terbang ? Jurnal Dinamika Manajemen, 1(1), 1–8. https://doi.org/10.15294/jdm.v1i1.2442
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Affiliations
Rury Rosadi Oktarina
Universitas Negeri Semarang
wahyono wahyono
Universitas Negeri Semarang
How to Cite
1.
Oktarina R, wahyono wahyono. A Key to Successful Business Retail. MAJ [Internet]. 20Jun.2019 [cited 27Apr.2024];8(2):223-31. Available from: https://journal.unnes.ac.id/sju/maj/article/view/33913
A Key to Successful Business Retail
Vol 8 No 2 (2019): Management Analysis Journal
Submitted: Sep 6, 2019
Published: Jun 20, 2019
Abstract
The key to the success of the retail business lies in the high purchase decision among consumers. The purpose of this study is to test partially and simultaneously the influence of lifestyle, merchandise assortment, and service quality on purchase decision through purchase intention. The population in this study were all unknown numbers of Giant Semarang customers. Sampling was done by nonprobability sampling technique that is incidental sampling, with a total sample of 115 respondents. Data collection methods used were documentation and questionnaires. Data analysis was performed using path analysis, by testing hypotheses using IBM SPSS 23. The results showed that partially lifestyle and merchandise assortment had a significant influence on purchase decision, but service quality did not significantly influence purchase decision. Meanwhile, simultaneous lifestyle, merchandise assortment and service quality significantly influence purchase decision through purchase intention as an intervening variable.