Aaker, D. (2015). Aaker On Branding 20 Principles That Drive Success. PT Gramedia Pustaka Utama.
Adiwidjaja, A. J., & Tarigan, Z. J. H. (2017). Pengaruh Brand Image dan Brand Trust terhadap Keputusan Pembelian Sepatu Converse. Agora, 5(3), 1-9.
Bambang, Lubis, A. R., & Darsono, N. (2017). Brand Image, Brand Personality, Brand Experience terhadap Brand Love dampaknya pada Brand Loyalty Gayo Aceh Coffe. Perspektif Manajemen Dan Perbankan, 8(3), 158-184.
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand Experience: What is it? How is it Measured? Does it Affect Loyalty? Journal of Marketing, 73(3), 52-68.
Caroline, O., & Karina, R. (2018). Pengaruh Brand Image terhadap Brand Loyalty melalui Brand Satisfaction pada Merek Imaparts. Jurnal Ilmu Manajemen, 6(1).
Chinomona, R. (2016). Brand Communication, Brand Image and Brand Trust as Antecedents of Brand Loyalty in Gauteng Province of South Africa. African Journal of Economic And Management Studies, 7(1).
Choi, Y. G., Ok, C. “Michael,†& Hyun, S. S. (2017). Relationships between Brand Experiences, Personality Traits, Prestige, Relationship Quality, and Loyalty. International Journal of Contemporary Hospitality Management, 29(4), 1185-1202.
Durianto, D., Sugiarto, & Budiman, L. J. (2004). Brand Equity Ten Strategi Memimpin Pasar. jakarta: PT Gramedia Pustaka Utama.
Ecstasia, B., & Mafthukah, I. (2017). Pengaruh Citra Merek, dan Persepsi Kualitas Layanan Terhadap Keputusan Pembelian melalui Loyalitas Merek Pada Riez Palace Hotel Tegal. Management Analysis Journal, 4(1).
Ferrinadewi, E. (2008). Merek & Psikologi Konsumen. yogyakarta: Graha Ilmu.
Ghozali, I. (2016). Aplikasi Analisis Multivariate dengan Program IBM SPSS 23 (8th ed.). Semarang: Universitas Dipenogoro.
Hardjono, B., & San, L. P. (2017). Customer Relationship Management Implementation and its Implication to Customer Loyalty in Hospitality Industry Implementasi Manajemen Hubungan Pelanggan dan Implikasinya terhadap Loyalitas Pelanggan pada Industri Rumah Sakit. Jurnal Dinamika Manajemen, 8(36), 92-107.
Hasugian, J. T. M. (2015). Pengaruh Brand Identity Terhadap Brand Loyalty melalui Brand Image dan Brand Trust. Jurnal Administrasi Bisnis, 3(4), 923-937.
Huang, C. C. (2017). The Impacts of Brand Experiences on Brand Loyalty: Mediators of Brand Love and Trust. Management Decision, 55(5), 915-934.
Khan, I., & Rahman, Z. (2016). E-Tail Brand Experience’s Influence on E-Brand Trust and E-Brand Loyalty: The Moderating Role of Gender. International Journal of Retail & Distribution Management, 44(6), 588-606.
Kuncoro, M. (2013). Metode Riset untuk Bisnis & Ekonomi (4th ed.). Jakarta: Penerbit Erlangga.
Kustiyah, R. T., & Wartini, S. (2016). Analisis Strategi Brand Characteristic Terhadap Brand Loyalty di Mediasi Trust in Brand. Management Analysis Journal, 4(1), 1-17.
Kusuma, Y. S. (2014). Pengaruh Brand Experience Terhadap Brand Loyalty Melalui Brand Satisfaction dan Brand Trust Harley Davidson Di Surabaya. Manajemen Pemasaran Petra, 2(1), 1-11.
Lau, G. T., & Lee, S. H. (1999). Consumers’ Trust in a Brand and the Link to Brand Loyalty. Journal of Market Focused Management, 370(1999), 341-370.
Masitoh, M. R., Wibowo, H. A., & Sunaryo, D. (2018). Pengaruh Kualitas Pelayanan, Kepuasan, dan Kepercayaan Merek Terhadap Niat Pembelian Ulang di Toko Online Tokopedia. Jurnal Manajemen, 8, 60-77.
Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38.
Mowen, J. C., & Minor, M. (2002). Perilaku Konsumen. jakarta: Penerbit Erlangga.
Muhammad, & Artanti, Y. (2016). The Impact of Experiental Marketing on Word of Mouth (WOM) With Customer Satisfaction as the Intervening Variabel. Jurnal Dinamika Manajemen, 7(36), 182-190.
Murwatiningsih, & Apriliani, E. P. (2013). Apakah Kepercayaan Konsumen Lebih Efektif Daripada Risiko dan Harga? Jurnal Dinamika Manajemen, 4(2), 180-187.
Nofriyanti, A. R. (2017). Brand Loyalty Terhadap Brand Equity Pengguna. Ekonomi Bisnis, 22(2), 130-142.
Noviyanti, T. E., & Prihandono, D. (2019). The Influence of Brand Identity and Brand Image to Brand Loyalty through Brand Trust. Management Analysis Journal, 4(1), 1-14.
Nurifadila, & Dkk. (2015). Pengaruh Citra Merek dan Kepercayaan Merek. Jurnal Ilmu Manajemen Universitas Tadaluko, 1(3), 319-332.
Nurlatifah, & Rachmawati, I. (2019). Faftor-faktor yang Memperngaruhi Brand Experience Terhadap Brand Loyalty pada Iphone Indonesia. Jurnak Mitra Manajemen, 3(1), 147-162.
Nyohardi, P. (2016). Pengaruh Brand Experience Terhadap Brand Loyalty melalui Brand Satisfaction dan Brand Attitude. Bisnis dan Manajemen, 52(11), 159-185.
Octavian, A. (2019). Analisis Loyalitas Pelanggan Online Shop Shopee. Festival Riset Manajemen & Akuntansi, 1076-1080.
Panjaitan, A. O. Y., Rofiaty, & Sujatno. (2016). Pengaruh Pengalaman Merek terhadap Loyalitas Merek melalui Mediasi Kepuasaan Merek dan Kepercayaan Merek. Bisnis dan Manajemen, 3(2), 147-163.
Pramono, R. A. (2013). Pengaruh Brand Awareness, Perceived Quality dan Brand Image terhadap Brand Satisfaction dan Brand Loyalty Pada Jasa Biro Perjalanan Antar Kota di Kota Malang. Jurnal Aplikasi Manajemen, 11(3), 354.
Pratomo, L. A., & Magetsari, O. N. N. (2018). Online Brand Experience : Drivers and Consequences Faktor Pendorong dan Konsekuensi dari Online Brand Experience. Jurnal Dinamika Manajemen, 9(36), 218-227.
Pujianti, & Maftukhah, I. (2015). Pengaruh Brand Reputation, Brand Experience Terhadap Brand Loyalty melalui Brand Trust. Management Analysis Journal, 4(1).
Rachman, R. K., & Wahyono. (2017). Pengaruh Brand Experience dan Brand Reputation Terhadap Brand Loyalty melalui Brand Trust (Study pada Pengguna XL Di Semarang). Management Analysis Journal, 6(1).
Ramaseshan, B., & Stein, A. (2014). Connecting the Dots between Brand Experience and Brand Loyalty : The Mediating Role of Brand Personality and Brand Relationships. Journal of Brand Managementof Brand Management, 21(7), 664-683.
Ratnawati, A., & Lestari, A. A. (2018). Brand Experience , Brand Personality. Ekonomi Bisnis, 19(2), 185-202.
Rido, E., & Wibowo, S. (2016). Pengaruh Experiental Marketing, Emotional Branding dan Citra Merek terhadap Loyalitas Merek (Survei Konsumen Operator Simpati di Yogyakarta), 7(2), 158-169.
Rizan, M., & Dkk. (2012). Pengaruh Brand Image dan Brand Trust terhadap Brand Loyalty Teh Botol Sosro. Jurnal Riset Manajemen Sain Indonesia, 3(1), 1-7.
Rodiques, Y., & Rahanatha, G. B. (2018). Peran Brand Trust Memediasi Hubungan Brand Image dengan Brand Loyalty (Studi pada Konsumen Iphone di Kota Denpasar) Fakultas Ekonomi dan Bisnis Universitas Udayana (Unud), Bali Indonesia. E-Jurnal Manajemen Universitas Udayana, 7(3), 1310-1338.
Selva, Yunarni, B. R. T., & Hidayat, R. (2016). Pengaruh Dimensi-dimensi Nilai yang Dipersepsikan, Kepuasaan, Keterlibatan, dan Kepercayaan Merek pada Loyalitas Merek. Ilmiah Mandala Education, 2(2), 265-278.
Sengkey, K. F. (2015). Pengaruh Karakteristik Merek, Karakteristik Perusahaan, dan Karakteristik. EMBA, 3(3), 341-351.
Sidabutar, C. B., Dharmayanti, D., Si, M., Ph, D., Pemasaran, P. M., Petra, U. K., & Siwalankerto, J. (2015). Analisa Pengaruh Brand Experience terhadap Customer Loyalty melalui Brand Trust, Customer Satisfaction dan Customer Intimacy Sebagai Variabel Intervening pada Kiehl’s Surabaya. Jurnal Manajemen Pemasaran Petra, 1(1), 1-10.
Simamora, B. (2002). Aura Merek. Jakarta: PT Gramedia Pustaka Utama.
Sugiyono. (2017). Metode Penelitian Kuantatif, Kualitatif dan R&D. Bandung: Alfabeta.
Susilowati dan Wufron. (2017). Implikasinya Terhadap Brand Loyality (Produk Dodol Pt . Herlinah Cipta Pratama). Jurnal Wacana Ekonomi, 17, 024-034.
Tanisah, & Maftuhah, I. (2015). The Effect of Service Quality, Customer Satisfaction, Trust, and Perceived Value towards Customer Loyalty. Jurnal Dinamika Manajemen, 6(1), 55-61.
Tingkir, C. F. (2014). Pengaruh Identitas Merek terhadap Loyalitas Merek melalui Citra Merek dan Kepercayaan Merek Toyota. Jurnal Manajemen Pemasaran, 8(2), 62-69.
Tjahyadi, R. A. (2006). Brand Trust dalam Konteks Loyalitas Merek : Peran Karakateristik Merek Karakteristik Perusahaan, dan Karakteristik Hubungan. Manajemen, 6(1), 65-78.
Utari, D. Y., Rombe, E., & Ponirin. (2018). Pengaruh Pengalaman Merek dan Citra Merek Menggunakan Lipstik Purbasari di Kota Palu. Jurnal Ilmu Manajemen Universitas Taduloko, 4(3), 229-234.
Wahyono. (2017). The Moderation Effect of Customer Orientation Variable on the Influence of Professional Competence toward the Quality of Strategy Implementation. International Journal of Law and Management.
Wismiarsi, T., & Purnama, T. J. (2015). Behavioural Loyalty: Apakah Dipengaruhi Brand Personality dan Brand Exeperience? Sebuah Studi pada Industri Kosmetik. Jurnal Manajemen dan Bisnis Sriwijaya, 13(3), 310-330.
Adiwidjaja, A. J., & Tarigan, Z. J. H. (2017). Pengaruh Brand Image dan Brand Trust terhadap Keputusan Pembelian Sepatu Converse. Agora, 5(3), 1-9.
Bambang, Lubis, A. R., & Darsono, N. (2017). Brand Image, Brand Personality, Brand Experience terhadap Brand Love dampaknya pada Brand Loyalty Gayo Aceh Coffe. Perspektif Manajemen Dan Perbankan, 8(3), 158-184.
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand Experience: What is it? How is it Measured? Does it Affect Loyalty? Journal of Marketing, 73(3), 52-68.
Caroline, O., & Karina, R. (2018). Pengaruh Brand Image terhadap Brand Loyalty melalui Brand Satisfaction pada Merek Imaparts. Jurnal Ilmu Manajemen, 6(1).
Chinomona, R. (2016). Brand Communication, Brand Image and Brand Trust as Antecedents of Brand Loyalty in Gauteng Province of South Africa. African Journal of Economic And Management Studies, 7(1).
Choi, Y. G., Ok, C. “Michael,†& Hyun, S. S. (2017). Relationships between Brand Experiences, Personality Traits, Prestige, Relationship Quality, and Loyalty. International Journal of Contemporary Hospitality Management, 29(4), 1185-1202.
Durianto, D., Sugiarto, & Budiman, L. J. (2004). Brand Equity Ten Strategi Memimpin Pasar. jakarta: PT Gramedia Pustaka Utama.
Ecstasia, B., & Mafthukah, I. (2017). Pengaruh Citra Merek, dan Persepsi Kualitas Layanan Terhadap Keputusan Pembelian melalui Loyalitas Merek Pada Riez Palace Hotel Tegal. Management Analysis Journal, 4(1).
Ferrinadewi, E. (2008). Merek & Psikologi Konsumen. yogyakarta: Graha Ilmu.
Ghozali, I. (2016). Aplikasi Analisis Multivariate dengan Program IBM SPSS 23 (8th ed.). Semarang: Universitas Dipenogoro.
Hardjono, B., & San, L. P. (2017). Customer Relationship Management Implementation and its Implication to Customer Loyalty in Hospitality Industry Implementasi Manajemen Hubungan Pelanggan dan Implikasinya terhadap Loyalitas Pelanggan pada Industri Rumah Sakit. Jurnal Dinamika Manajemen, 8(36), 92-107.
Hasugian, J. T. M. (2015). Pengaruh Brand Identity Terhadap Brand Loyalty melalui Brand Image dan Brand Trust. Jurnal Administrasi Bisnis, 3(4), 923-937.
Huang, C. C. (2017). The Impacts of Brand Experiences on Brand Loyalty: Mediators of Brand Love and Trust. Management Decision, 55(5), 915-934.
Khan, I., & Rahman, Z. (2016). E-Tail Brand Experience’s Influence on E-Brand Trust and E-Brand Loyalty: The Moderating Role of Gender. International Journal of Retail & Distribution Management, 44(6), 588-606.
Kuncoro, M. (2013). Metode Riset untuk Bisnis & Ekonomi (4th ed.). Jakarta: Penerbit Erlangga.
Kustiyah, R. T., & Wartini, S. (2016). Analisis Strategi Brand Characteristic Terhadap Brand Loyalty di Mediasi Trust in Brand. Management Analysis Journal, 4(1), 1-17.
Kusuma, Y. S. (2014). Pengaruh Brand Experience Terhadap Brand Loyalty Melalui Brand Satisfaction dan Brand Trust Harley Davidson Di Surabaya. Manajemen Pemasaran Petra, 2(1), 1-11.
Lau, G. T., & Lee, S. H. (1999). Consumers’ Trust in a Brand and the Link to Brand Loyalty. Journal of Market Focused Management, 370(1999), 341-370.
Masitoh, M. R., Wibowo, H. A., & Sunaryo, D. (2018). Pengaruh Kualitas Pelayanan, Kepuasan, dan Kepercayaan Merek Terhadap Niat Pembelian Ulang di Toko Online Tokopedia. Jurnal Manajemen, 8, 60-77.
Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38.
Mowen, J. C., & Minor, M. (2002). Perilaku Konsumen. jakarta: Penerbit Erlangga.
Muhammad, & Artanti, Y. (2016). The Impact of Experiental Marketing on Word of Mouth (WOM) With Customer Satisfaction as the Intervening Variabel. Jurnal Dinamika Manajemen, 7(36), 182-190.
Murwatiningsih, & Apriliani, E. P. (2013). Apakah Kepercayaan Konsumen Lebih Efektif Daripada Risiko dan Harga? Jurnal Dinamika Manajemen, 4(2), 180-187.
Nofriyanti, A. R. (2017). Brand Loyalty Terhadap Brand Equity Pengguna. Ekonomi Bisnis, 22(2), 130-142.
Noviyanti, T. E., & Prihandono, D. (2019). The Influence of Brand Identity and Brand Image to Brand Loyalty through Brand Trust. Management Analysis Journal, 4(1), 1-14.
Nurifadila, & Dkk. (2015). Pengaruh Citra Merek dan Kepercayaan Merek. Jurnal Ilmu Manajemen Universitas Tadaluko, 1(3), 319-332.
Nurlatifah, & Rachmawati, I. (2019). Faftor-faktor yang Memperngaruhi Brand Experience Terhadap Brand Loyalty pada Iphone Indonesia. Jurnak Mitra Manajemen, 3(1), 147-162.
Nyohardi, P. (2016). Pengaruh Brand Experience Terhadap Brand Loyalty melalui Brand Satisfaction dan Brand Attitude. Bisnis dan Manajemen, 52(11), 159-185.
Octavian, A. (2019). Analisis Loyalitas Pelanggan Online Shop Shopee. Festival Riset Manajemen & Akuntansi, 1076-1080.
Panjaitan, A. O. Y., Rofiaty, & Sujatno. (2016). Pengaruh Pengalaman Merek terhadap Loyalitas Merek melalui Mediasi Kepuasaan Merek dan Kepercayaan Merek. Bisnis dan Manajemen, 3(2), 147-163.
Pramono, R. A. (2013). Pengaruh Brand Awareness, Perceived Quality dan Brand Image terhadap Brand Satisfaction dan Brand Loyalty Pada Jasa Biro Perjalanan Antar Kota di Kota Malang. Jurnal Aplikasi Manajemen, 11(3), 354.
Pratomo, L. A., & Magetsari, O. N. N. (2018). Online Brand Experience : Drivers and Consequences Faktor Pendorong dan Konsekuensi dari Online Brand Experience. Jurnal Dinamika Manajemen, 9(36), 218-227.
Pujianti, & Maftukhah, I. (2015). Pengaruh Brand Reputation, Brand Experience Terhadap Brand Loyalty melalui Brand Trust. Management Analysis Journal, 4(1).
Rachman, R. K., & Wahyono. (2017). Pengaruh Brand Experience dan Brand Reputation Terhadap Brand Loyalty melalui Brand Trust (Study pada Pengguna XL Di Semarang). Management Analysis Journal, 6(1).
Ramaseshan, B., & Stein, A. (2014). Connecting the Dots between Brand Experience and Brand Loyalty : The Mediating Role of Brand Personality and Brand Relationships. Journal of Brand Managementof Brand Management, 21(7), 664-683.
Ratnawati, A., & Lestari, A. A. (2018). Brand Experience , Brand Personality. Ekonomi Bisnis, 19(2), 185-202.
Rido, E., & Wibowo, S. (2016). Pengaruh Experiental Marketing, Emotional Branding dan Citra Merek terhadap Loyalitas Merek (Survei Konsumen Operator Simpati di Yogyakarta), 7(2), 158-169.
Rizan, M., & Dkk. (2012). Pengaruh Brand Image dan Brand Trust terhadap Brand Loyalty Teh Botol Sosro. Jurnal Riset Manajemen Sain Indonesia, 3(1), 1-7.
Rodiques, Y., & Rahanatha, G. B. (2018). Peran Brand Trust Memediasi Hubungan Brand Image dengan Brand Loyalty (Studi pada Konsumen Iphone di Kota Denpasar) Fakultas Ekonomi dan Bisnis Universitas Udayana (Unud), Bali Indonesia. E-Jurnal Manajemen Universitas Udayana, 7(3), 1310-1338.
Selva, Yunarni, B. R. T., & Hidayat, R. (2016). Pengaruh Dimensi-dimensi Nilai yang Dipersepsikan, Kepuasaan, Keterlibatan, dan Kepercayaan Merek pada Loyalitas Merek. Ilmiah Mandala Education, 2(2), 265-278.
Sengkey, K. F. (2015). Pengaruh Karakteristik Merek, Karakteristik Perusahaan, dan Karakteristik. EMBA, 3(3), 341-351.
Sidabutar, C. B., Dharmayanti, D., Si, M., Ph, D., Pemasaran, P. M., Petra, U. K., & Siwalankerto, J. (2015). Analisa Pengaruh Brand Experience terhadap Customer Loyalty melalui Brand Trust, Customer Satisfaction dan Customer Intimacy Sebagai Variabel Intervening pada Kiehl’s Surabaya. Jurnal Manajemen Pemasaran Petra, 1(1), 1-10.
Simamora, B. (2002). Aura Merek. Jakarta: PT Gramedia Pustaka Utama.
Sugiyono. (2017). Metode Penelitian Kuantatif, Kualitatif dan R&D. Bandung: Alfabeta.
Susilowati dan Wufron. (2017). Implikasinya Terhadap Brand Loyality (Produk Dodol Pt . Herlinah Cipta Pratama). Jurnal Wacana Ekonomi, 17, 024-034.
Tanisah, & Maftuhah, I. (2015). The Effect of Service Quality, Customer Satisfaction, Trust, and Perceived Value towards Customer Loyalty. Jurnal Dinamika Manajemen, 6(1), 55-61.
Tingkir, C. F. (2014). Pengaruh Identitas Merek terhadap Loyalitas Merek melalui Citra Merek dan Kepercayaan Merek Toyota. Jurnal Manajemen Pemasaran, 8(2), 62-69.
Tjahyadi, R. A. (2006). Brand Trust dalam Konteks Loyalitas Merek : Peran Karakateristik Merek Karakteristik Perusahaan, dan Karakteristik Hubungan. Manajemen, 6(1), 65-78.
Utari, D. Y., Rombe, E., & Ponirin. (2018). Pengaruh Pengalaman Merek dan Citra Merek Menggunakan Lipstik Purbasari di Kota Palu. Jurnal Ilmu Manajemen Universitas Taduloko, 4(3), 229-234.
Wahyono. (2017). The Moderation Effect of Customer Orientation Variable on the Influence of Professional Competence toward the Quality of Strategy Implementation. International Journal of Law and Management.
Wismiarsi, T., & Purnama, T. J. (2015). Behavioural Loyalty: Apakah Dipengaruhi Brand Personality dan Brand Exeperience? Sebuah Studi pada Industri Kosmetik. Jurnal Manajemen dan Bisnis Sriwijaya, 13(3), 310-330.
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Affiliations
Annisa Marliawati
Universitas Negeri Semarang
Dwi Cahyaningdyah
Universitas Negeri Semarang
How to Cite
1.
Marliawati A, Cahyaningdyah D. Impacts the Brand of Experience and Brand Image on Brand Loyalty: Mediators Brand of Trust. MAJ [Internet]. 18Jun.2020 [cited 25Apr.2024];9(2):140-51. Available from: https://journal.unnes.ac.id/sju/maj/article/view/36945
Impacts the Brand of Experience and Brand Image on Brand Loyalty: Mediators Brand of Trust
Vol 9 No 2 (2020): Management Analysis Journal
Submitted: Jan 22, 2020
Published: Jun 18, 2020
Abstract
This study is to examine the effect of brand experience and brand image on brand loyalty through brand trust. The population of this study is Ijjah_Collection customer via Shopee in Indonesia. The sample of this study consisted of 116 respondents using non-probability method. The method of collecting the data used questionnaire roomates then Analyzed using path analysis with IBM SPSS Statistics 22 program. The results of this study Showed: (1) brand experience has a positive and significant effect on brand loyalty, (2) brand image has a positive effect, but is not significant on brand loyalty, (3) brand experience has a positive effect and signficant on brand loyalty through brand trust, (4) brand image has a positive and significant effect on brand loyalty through brand trust, (5) brand trust has a positive and significant effect on brand loyalty.