Albert, N. & Merunka, D. 2013. The Role of Brand Love in Consumer-Brand Relationships. Journal of Consumer Marketing. 3(30), 258-266.https://doi.org/10.1108/07363761311328928
Aisah, I. N., & Wahyono. (2018). The Influence of Store Atmosphere, Product Knowledge, and Brand Image Toward Purchase Decision Through Word of Mouth. Management Analysis Journal, 7 (2), 190-200.
Anggraeni, A., & Rachmanita. (2015). Effect of Brand Love, Personality, and Image on Word of Mouth; the Case of Local Fashion Brands among Young Consumers. Social and Behavioral Sciences, (211), 442-447.https://doi.org/10.1016/j.sbspro.2015.11.058
Ashab, I., & Zamil, M. (2014). Impact of Brand Love and Word of Mouth on Consumer Buying Decision. IOSR Journal of Business and Management (IOSR-JBM), 12(5), 72-76.
Augusta, E. D., Mardhiyah, D., & Widiatuti, T. (2019). Effect of the country of origin image, product knowledge, brand familiarity to purchase intention Korean cosmetics with information seeking as a mediator variable: Indonesian women's perspective. Dermatology Reports. Vol.11.https://doi.org/10.4081/DR.2019.8014
Ardiansyah, M. (2010). Analisis Karakteristik Yang Mempegaruhi Terciptanya Word of Mouth pada Usaha Es Dawet Cah Mbanjar Medan. Universitas Sumatera Utara.
Basri, N. A. H., Ahmad, R., Anuar, F. I., & Ismail, K. A. (2016). Effect of Word of Mouth Communication on Consumer Purchase Decision: Malay upscale restaurant. Procedia-Social and Behavioral Sciences, 222, 324-331.https://doi.org/10.1016/j.sbspro.2016.05.175
Babin, Barry J: Lee, Yong-Kie: Kim, Eun-Fu: & Griffin, Mitch. (2005). Modeling Consumer Satisfaction and Word of Mouth: Restaurant Patronage Korea. Journal of Service Marketing. Vol.19.
Cahyani, K. I. & Sutrasmawati, Rr. E. (2016). Pengaruh Brand Awareness dan Brand Image terhadap Keputusan Pembelian, Management Analysis Journal. 5 (4), 281-288.
Carroll, B. A., & Ahuvia, A. C. (2006). Market Lett: Some antecedents and outcomes of brand love, 17, 79-89.https://doi.org/10.1007/s11002-006-4219-2
Cynthiadewi, P. R., & Hatammimi, J. (2014). The Influence of Electronic Word of Mouth Toward Brand Image and Purchase Intention of 13th Shoes. International Conference on Economics, Education, and Humanities, (5), 66-70.https://doi.org/10.13140/RG.2.1.5140.1763
Dwiputranto, M. R. H., Purwanti, A., & Marhadi. (2017). Pengaruh Brand Image dan Product Quality terhadap Brand Love dan Brand Loyalty pada Pengguna Mobil Honda Jazz di Kota Pekanbaru. JOM Fekon, 4(1). 297-310.
Durianto, D. (2004). Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT. Gramedia.
Ekawandini, R. D. (2012). Pengaruh Brand Image dan Product Knowledge Terhadap Proses Keputusan Pembelian Blackberry di Kota Bandung Tahun2012. Telkom University, Bandung.
Engel, J. F., Roger, D. B., & Paul, W. M. (2000). Perilaku Konsumen, Jilid 1. Jakarta: Bina Rupa Aksara.
Febiana, D. (2014). Pengaruh Word of Mouth terhadap Minat Beli Serta Dampaknya pada Keputusan Pembelian (Survei pada Pengunjung yang melakukan Pembelian pada Biker’s Resto dan Cafe di Kota Malang). 16(1), 1-6.
Ferrinadewi, Erna. (2008). Merek & Psikologi Konsumen: Implikasi pada Strategi Pemasaran. Yogyakarta: Graha Ilmu.
Fetscherin, M., Souki, G. Q., Boulanger, M., & Filho, C. G. (2014). The effect of Product Category on Consumer Brand Relationships. The Journal of Product and Brand Management, 23, 78-89.
Fianto, A. Y. A. Hadiwidjojo, D. Aisjah, S. & Solimun. (2014). The Influence of Brand Image on Purchase Behaviour Through Brand Trust. Business Management and Strategy. 5(2), 58-76.
Foster. B. (2016). Impact of Brand Image on Purchasing Decision on Mineral Water Product “Amidis†(Case Study on Bintang Trading Company). American Research Journals. Vol.2, 1-11.
Ferdinand, Augusty. (2014). Metode Penelitian Manajemen. Semarang: Badan Penerbit Universitas Diponegoro.
Goyette, I., Ricard, L., & Bergeron, J. (2010). e-WOM Scale: Word of Mouth Measurement Scale for e-Services Context. Canadian Journal of Administrative Science, 23, 5-23.
Ghozali, Imam. (2011). Aplikasi Analisis Multivariate dengan Program IBM SPSS 19. Semarang: Badan Penerbit Universitas Diponegoro.
Handoko, T Hani. (2011). Manajemen Edisi 2. Yogyakarta: BPFE Yogyakarta.
Heriyati, P., & Siek, T. P. (2011). Effect of Word of Mouth Communication and Perceived Quality on Decision Making Moderated by Gender: Jakarta Blackberry Smartphone Consumer's Perspective. Contemporary Management Research, 7(4), 329-336.
Haq, A. Z., & Maftukhah, I. (2018). Pengaruh Citra Merek dam Kecintaan Merek terhadap Keputusan Pembelian melalui Word of Mouth. Management Analysis Journal, 4(1), 1-10.
Hasyim, Mohammad Alfa. Fauzi, Achmad & Fanani, Dahlan. (2017). Pengaruh Citra Merek terhadap Word of Mouth dan Keputusan Pembelian. Jurnal Administrasi Bisnis. 43(1), 148-156.
Han Shen, C., & Tsuifang, H. (2016). The effect of the atmosphere on customer perceptions and customer behavior responses in chain store supermarkets. African Journal of Business Management, 5(24), 10054-10066. https://doi.org/10.5897/ajbm10.608
Ismail, A. R., & Spinelli, G. (2012). Effects of Brand Love, Personality, and Image on Word of Mouth. Journal of Fashion Marketing and Management, 11(4), 571-586.https://doi.org/10.1108/03090560410539302
Javed, A. (2013). Impact Of Country-Of-Origin On Product Purchase Decision. Author Details, 2348-2354.
Jiewanto, A., Laurens, C., & Nelloh, L. (2012). Influence of Service Quality, University Image, and Student Satisfaction towards WOM Intention: A Case Study on Universitas Pelita Harapan Surabaya. Procedia – Social and Behavioral Sciences, 40: 16-23.https://doi.org/10.1016/j.sbspro.2012.03.155.
Keller, Kevin Lane. (2008). Strategy Brand Management (Building, Measuring, And Managing Brand Equity, 3rd Edition, New Jersey: Prentice-Hall.
Kotler. Philip. & Gary Amstrong. (2008). Prinsip-prinsip Pemasaran. Edisi 12 Jilid 1. Jakarta: Erlangga.
Kotler, Philip. & Kevin Lane Keller. (2007). Manajemen Pemasaran Edisi 12. Jakarta: PT: Indeks.
Kotler, Philip. & Kevin Lane Keller. (2009). Manajemen Pemasaran Edisi 13 Jilid 1. Jakarta: Penerbit Erlangga.
Khalid, S. Ahmed, M. A. Ahmad, Z. (2013). Word of Mouth Communications: A Powerful contributor to Consumers Decision-making in Healthcare Market. International Journal of Business and Management Invention. 2(5), 55-64.
Khasanah, I. (2013). Analisis Pengaruh Ekuitas Merek terhadap Keputusan Pembelian Mie Instan Sedaap di Semarang. Jurnal Dinamika Manajemen. 4(1), 93-102.
Lastovicka, J. L., & Sirianni, N.J. (2011). Truly, Madly, Deeply: Consumers in the Throes of Material Possession Love. Journal of Consumers Research, 38(2), 323-342.https://doi.org/10.1086/658338
Larasati, S. D. (2013). Pengaruh Citra Merek, Nilai Pelanggan, Promosi dan Word of Mouth Terhadap Keputusan Pelanggan Dalam Memilih Kartu Kredit, 1-11.
Lin, L., & Chen, C. (2006). The Influence of The Country-of-Origin Image, Product Knowledge, and Product Involvement on Consumer Purchase Decisions: An Empirical Study of Insurance and Catering Services in Taiwan. Journal of Consumer Marketing.https://doi.org/10.1108/07363760610681655
Lin, N. Hong, & Lin, B. S. (2007). The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount. Journal of International Management Studies, 121-132.
Lalujan, D. I. O., Pengemanan, S. S., & Tumbuan, W. J. F. A. (2016). Analyzing The Influence of Brand Image, Perceived Price, and Perceived Quality on Consumer Buying Decision Of Low-Cost Green Car (Case Study of Astra Toyota Agya At Manado). Jurnal Berkala Ilmiah Efisiensi, 16(04): 145-155.
Mangkini, D. P. (2016). Pengaruh Citra Merek dan Kecintaan Merek terhadap WOM serta Dampaknya pada Perilaku Pembelian Konsumen Kosmetik Sariayu di Surabaya. Sekolah Tinggi Ilmu Ekonomi Perbanas.
Mowen, J.C., & Minor, M. (2002). Perilaku Konsumen. Jilid Kedua. Alih Bahasa: Dwi Kartini Yahya. Jakarta: Erlangga.
Mufidah, L. R. N., & Wahyono. (2019). The increased model of the consumer's purchase decision. Management Analysis Journal. 1-12.
Naufal, M. H. & Maftukhah, I. (2017). Pengaruh Brand Image dan Brand Love terhadap Purchase Decision melalui Word of Mouth. Management Analysis Journal. 6(4), 377-387.
Nittissusastro, M. (2013). Perilaku Konsumen Dalam Perspektif Kewirausahaan. Bandung: Alfabeta.
Othman, RA. Raof. N., Noor. MNM., Marmaya. NH. (2017). Consumer’s Purchase Decision towards Canned Pineapple Product in Malaysia. International Journal of Business and Social Science. 8(9).
Oktavianto, Y. (2013). Pengaruh Word of Mouth terhadap Keputusan Pembelian Konsumen pada usaha Mie Ayam Pak Agus di Kota Baru. Jurnal Manajemen Bisnis. 3 (1): 62-72.
Oladepo, O. I., & Abimbola, O. S. (2015). The Influence of Brand Image and Promotional Mix on Consumer Buying Decision: A Study of Beverage Consumers in Lagos State, Nigeria. British Journal of Marketing Studies, 3(4):97-109.
Packard, G., & Wooten, D. B. (2013). Compensatory Knowledge Signaling in Consumer Word of Mouth. Journal of Consumer Psychology, 4, 434-450.https://doi.org/10.1016/j.jcps.2013.05.002
Peter, P. J., & Olson, J.C. (2000). Consumer Behaviour: Perilaku Konsumen dan Strategi Pemasaran. Jiid 2 (4th ed.). Jakarta: Erlangga.
Peter, P. J., & Olson, J.C. (2013). Perilaku Konsumen dan Strategi Pemasaran. Edisi Sembilan. Jakarta: Salemba Empat.
Permadi, P. C., & Kusumawati, A. (2014). Pengaruh Citra Merek terhadap Word of Mouth dan Keputusan Pembelian (Survei pada Konsumen Dopoer Mie Galau Jalan Selorejo 83 Malang). Jurnal Administrasi Bisnis (JAB), 10(1), 1-7.
Pratiwi, Y. R. (2017). Pengaruh Word of Mouth Communication terhadap Keputusan Pembelian Konsumen pada Boardgame Lounge Smart Cafe Pekanbaru. JOM Fisip, 4(1), 1-15.
Rangkuti, Freddy. (2011). Riset Pemasaran. Jakarta: PT. Gramedia Pustaka Utama.
Resmawa, I. N. (2017). Pengaruh Brand Image dan Product Knowledge terhadap Purchase Intention dengan Green Price sebagai Moderating Variabel pada Produk the Body Shop di Surabaya. Jurnal Aplikasi Manajemen, Ekonomi, dan Bisnis, 1(2), 1-11.
Sallam, M. A. (2014). The Effects of Brand Image and Brand Identification on Brand Love and Purchase Decision Making: The Role of WOM, 7(10), 187-193. https://doi.org/10.5539/ibr.v7n10p187
Setyoadi, L. B. (2014). Pengaruh Brand Love terhadap Word of Mouth dan Keputusan Pembelian (Studi Pada Mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Malang). Jurnal Administrasi Bisnis (JAB), 11(3), 1-6.
Shakeri, S., & Alavi, H. H. (2016). Investigating The Impact of Brand Love, Brand Image, Excitement, and Word of Mouth on Consumers. International Journal of Information Research and Review, 03(11), 3081-3085.
Schiffman, Leon G. & Leslie Lazar Kanuk. (1997). Consumer Behavior. New Jersey: Prentice-Hall Inc.
Sernovitz, Andy. (2012). Word of Mouth Marketing: How Smart Companies Get People Talking. Austin: Greenleaf Book Group Press.
Somantri, Ating & Sambas Ali Muhidin. (2006). Aplikasi Statistika Dalam Penelitian. Bandung: Pustaka Setia.
Sugiyono. (2006). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: CV Alfabeta.
Sugiyono. (2016). Metodologi Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV Alfabeta.
Sutisna. (2001). Perilaku Konsumen & Komunikasi Pemasaran. Cetakan Pertama. Bandung: PT. Remaja Rosdakarya.
Sutisna. (2002). Perilaku Konsumen & Komunikasi Pemasaran. Bandung: PT. Remaja Rosdakarya.
Swastha, Basu. (2008). Manajemen Pemasaran Analisis Perilaku Konsumen. Yogyakarta: Liberty.
Satria, A. B. & Oetomo, H. W. (2016). Pengaruh Kualitas Pelayanan, Product Knowledge dan WOM terhadap Proses Pengambilan Keputusan Pembelian. Journal Ilmu dan Riset Manajemen. 5(5), 1-17.
Shandra, M. P. K. & Murwatiningsih. (2016). Kepuasan Konsumen sebagai Mediasi Pengaruh Kualitas Pelayanan, Brand Image, dan Harga terhadap Loyalitas Konsumen. Management Analysis Journal. 4(1), 36-43.
Setiadi, J. N. (2003). Perilaku Konsumen: Konsep dan Implikasi untuk Strategi dan Penelitian Pemasaran. Jakarta: Pranada Media.
Sumarwan, U. (2003). Perilaku Konsumen Teori dan Penerapannya dalam Pemasaran. Jakarta: Ghalia Indonesia.
Sumarwan, U. (2017). Perilaku Konsumen Teori dan Penerapannya dalam Pemasaran. Edisi Kedua. Bogor: Ghalia Indonesia.
Shimp, T. A. (2014). Komunikasi Pemasaran Terpadu dalam Periklanan dan Promosi (8th ed.). Jakarta: Salemba Empat.
Satria, H. W., & Hidayat, D. P. (2018). Does Brand Love and Brand Image Have a Strong Impact on Word of Mouth? (Evidence from the Indonesian Vocational School). KnE Social Sciences, 320-346.https://doi.org/10.18502/kss.v3i11.2770
Sumartik., Indayani, L., & Jannah, Z. (2019). The Influence of Halal Labelization, Brand Image, and Product Quality Towards Consumer Purchase Decisions of Wardah Cosmetic Product. KnE Social Sciences, 13-21.https://doi.org/10.18502/kss/v3i26.5355
Suwarto, D. H. (2011). Identifying Key Factors Affecting Consumer Decision Making Behavior in Cinema Context: A Mix Method Approach.
Sari, D. M. F. P., Pradhana, P. D. (2018). Brand Name, Image, Word of Mouth towards Buying Habits and Customer Loyalty Online Shop. Jurnal Penelitian International Manajemen, IT & Ilmu Sosial. 5(2).https://doi.org/10.21744/irjmis.v5i2.646
Situmorang, Syafrizal Helmi & Iskandar Muda. (2010). Analisis Data: Untuk Riset Manajemen dan Bisnis. Medan: USU Press.
Suryani, T. (2008). Perilaku Konsumen: Implikasi Pada Strategi Pemasaran. Yogyakarta: Graha Ilmu.
Tjiptono, Fandy. (2005). Brand Management And Strategy. Yogyakarta: Andi Offset.
Tjiptono, Fandy. (2012). Manajemen dan Strategi Merek. Yogyakarta: Andi Offset.
Utami, A. B. Hamid, F. Z. dan Mawarta, O. (2014). Pengaruh Harga, Pendapatan dan Lokasi terhadap Keputusan Pembelian Rumah d’kranji residence tahap II Bekasi Barat. Epigram. 12 (2): 91-97.
Whang, Y. Allen, J. Sahour, N. Zhang, H. (2004). Falling in Love with a Product: the Structure of a Romantic Consumer-Product Relationship. Advances in Consumer Research. 31, 319-327.
www.jimshoneyonline. Diakses pada 7 Januari 2020, pukul 20.57, darihttps://jimshoney.online/
www.jimshoneyofficial. Diakses pada 24 Januari 2020, pukul 23.33, darihttps://jimshoneyofficial.com/
www.bps.go.id. Diakses pada 10 Februari 2020, pukul 13.56, darihttps://www.bps.go.id/
Yunita, A. & Haryanto, J. O. (2012). Pengaruh Word of Mouth, Iklan dan Atribut Produk terhadap Keputusan Pembelian dan Loyalitas Konsumen. 11(1).
Aisah, I. N., & Wahyono. (2018). The Influence of Store Atmosphere, Product Knowledge, and Brand Image Toward Purchase Decision Through Word of Mouth. Management Analysis Journal, 7 (2), 190-200.
Anggraeni, A., & Rachmanita. (2015). Effect of Brand Love, Personality, and Image on Word of Mouth; the Case of Local Fashion Brands among Young Consumers. Social and Behavioral Sciences, (211), 442-447.https://doi.org/10.1016/j.sbspro.2015.11.058
Ashab, I., & Zamil, M. (2014). Impact of Brand Love and Word of Mouth on Consumer Buying Decision. IOSR Journal of Business and Management (IOSR-JBM), 12(5), 72-76.
Augusta, E. D., Mardhiyah, D., & Widiatuti, T. (2019). Effect of the country of origin image, product knowledge, brand familiarity to purchase intention Korean cosmetics with information seeking as a mediator variable: Indonesian women's perspective. Dermatology Reports. Vol.11.https://doi.org/10.4081/DR.2019.8014
Ardiansyah, M. (2010). Analisis Karakteristik Yang Mempegaruhi Terciptanya Word of Mouth pada Usaha Es Dawet Cah Mbanjar Medan. Universitas Sumatera Utara.
Basri, N. A. H., Ahmad, R., Anuar, F. I., & Ismail, K. A. (2016). Effect of Word of Mouth Communication on Consumer Purchase Decision: Malay upscale restaurant. Procedia-Social and Behavioral Sciences, 222, 324-331.https://doi.org/10.1016/j.sbspro.2016.05.175
Babin, Barry J: Lee, Yong-Kie: Kim, Eun-Fu: & Griffin, Mitch. (2005). Modeling Consumer Satisfaction and Word of Mouth: Restaurant Patronage Korea. Journal of Service Marketing. Vol.19.
Cahyani, K. I. & Sutrasmawati, Rr. E. (2016). Pengaruh Brand Awareness dan Brand Image terhadap Keputusan Pembelian, Management Analysis Journal. 5 (4), 281-288.
Carroll, B. A., & Ahuvia, A. C. (2006). Market Lett: Some antecedents and outcomes of brand love, 17, 79-89.https://doi.org/10.1007/s11002-006-4219-2
Cynthiadewi, P. R., & Hatammimi, J. (2014). The Influence of Electronic Word of Mouth Toward Brand Image and Purchase Intention of 13th Shoes. International Conference on Economics, Education, and Humanities, (5), 66-70.https://doi.org/10.13140/RG.2.1.5140.1763
Dwiputranto, M. R. H., Purwanti, A., & Marhadi. (2017). Pengaruh Brand Image dan Product Quality terhadap Brand Love dan Brand Loyalty pada Pengguna Mobil Honda Jazz di Kota Pekanbaru. JOM Fekon, 4(1). 297-310.
Durianto, D. (2004). Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT. Gramedia.
Ekawandini, R. D. (2012). Pengaruh Brand Image dan Product Knowledge Terhadap Proses Keputusan Pembelian Blackberry di Kota Bandung Tahun2012. Telkom University, Bandung.
Engel, J. F., Roger, D. B., & Paul, W. M. (2000). Perilaku Konsumen, Jilid 1. Jakarta: Bina Rupa Aksara.
Febiana, D. (2014). Pengaruh Word of Mouth terhadap Minat Beli Serta Dampaknya pada Keputusan Pembelian (Survei pada Pengunjung yang melakukan Pembelian pada Biker’s Resto dan Cafe di Kota Malang). 16(1), 1-6.
Ferrinadewi, Erna. (2008). Merek & Psikologi Konsumen: Implikasi pada Strategi Pemasaran. Yogyakarta: Graha Ilmu.
Fetscherin, M., Souki, G. Q., Boulanger, M., & Filho, C. G. (2014). The effect of Product Category on Consumer Brand Relationships. The Journal of Product and Brand Management, 23, 78-89.
Fianto, A. Y. A. Hadiwidjojo, D. Aisjah, S. & Solimun. (2014). The Influence of Brand Image on Purchase Behaviour Through Brand Trust. Business Management and Strategy. 5(2), 58-76.
Foster. B. (2016). Impact of Brand Image on Purchasing Decision on Mineral Water Product “Amidis†(Case Study on Bintang Trading Company). American Research Journals. Vol.2, 1-11.
Ferdinand, Augusty. (2014). Metode Penelitian Manajemen. Semarang: Badan Penerbit Universitas Diponegoro.
Goyette, I., Ricard, L., & Bergeron, J. (2010). e-WOM Scale: Word of Mouth Measurement Scale for e-Services Context. Canadian Journal of Administrative Science, 23, 5-23.
Ghozali, Imam. (2011). Aplikasi Analisis Multivariate dengan Program IBM SPSS 19. Semarang: Badan Penerbit Universitas Diponegoro.
Handoko, T Hani. (2011). Manajemen Edisi 2. Yogyakarta: BPFE Yogyakarta.
Heriyati, P., & Siek, T. P. (2011). Effect of Word of Mouth Communication and Perceived Quality on Decision Making Moderated by Gender: Jakarta Blackberry Smartphone Consumer's Perspective. Contemporary Management Research, 7(4), 329-336.
Haq, A. Z., & Maftukhah, I. (2018). Pengaruh Citra Merek dam Kecintaan Merek terhadap Keputusan Pembelian melalui Word of Mouth. Management Analysis Journal, 4(1), 1-10.
Hasyim, Mohammad Alfa. Fauzi, Achmad & Fanani, Dahlan. (2017). Pengaruh Citra Merek terhadap Word of Mouth dan Keputusan Pembelian. Jurnal Administrasi Bisnis. 43(1), 148-156.
Han Shen, C., & Tsuifang, H. (2016). The effect of the atmosphere on customer perceptions and customer behavior responses in chain store supermarkets. African Journal of Business Management, 5(24), 10054-10066. https://doi.org/10.5897/ajbm10.608
Ismail, A. R., & Spinelli, G. (2012). Effects of Brand Love, Personality, and Image on Word of Mouth. Journal of Fashion Marketing and Management, 11(4), 571-586.https://doi.org/10.1108/03090560410539302
Javed, A. (2013). Impact Of Country-Of-Origin On Product Purchase Decision. Author Details, 2348-2354.
Jiewanto, A., Laurens, C., & Nelloh, L. (2012). Influence of Service Quality, University Image, and Student Satisfaction towards WOM Intention: A Case Study on Universitas Pelita Harapan Surabaya. Procedia – Social and Behavioral Sciences, 40: 16-23.https://doi.org/10.1016/j.sbspro.2012.03.155.
Keller, Kevin Lane. (2008). Strategy Brand Management (Building, Measuring, And Managing Brand Equity, 3rd Edition, New Jersey: Prentice-Hall.
Kotler. Philip. & Gary Amstrong. (2008). Prinsip-prinsip Pemasaran. Edisi 12 Jilid 1. Jakarta: Erlangga.
Kotler, Philip. & Kevin Lane Keller. (2007). Manajemen Pemasaran Edisi 12. Jakarta: PT: Indeks.
Kotler, Philip. & Kevin Lane Keller. (2009). Manajemen Pemasaran Edisi 13 Jilid 1. Jakarta: Penerbit Erlangga.
Khalid, S. Ahmed, M. A. Ahmad, Z. (2013). Word of Mouth Communications: A Powerful contributor to Consumers Decision-making in Healthcare Market. International Journal of Business and Management Invention. 2(5), 55-64.
Khasanah, I. (2013). Analisis Pengaruh Ekuitas Merek terhadap Keputusan Pembelian Mie Instan Sedaap di Semarang. Jurnal Dinamika Manajemen. 4(1), 93-102.
Lastovicka, J. L., & Sirianni, N.J. (2011). Truly, Madly, Deeply: Consumers in the Throes of Material Possession Love. Journal of Consumers Research, 38(2), 323-342.https://doi.org/10.1086/658338
Larasati, S. D. (2013). Pengaruh Citra Merek, Nilai Pelanggan, Promosi dan Word of Mouth Terhadap Keputusan Pelanggan Dalam Memilih Kartu Kredit, 1-11.
Lin, L., & Chen, C. (2006). The Influence of The Country-of-Origin Image, Product Knowledge, and Product Involvement on Consumer Purchase Decisions: An Empirical Study of Insurance and Catering Services in Taiwan. Journal of Consumer Marketing.https://doi.org/10.1108/07363760610681655
Lin, N. Hong, & Lin, B. S. (2007). The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount. Journal of International Management Studies, 121-132.
Lalujan, D. I. O., Pengemanan, S. S., & Tumbuan, W. J. F. A. (2016). Analyzing The Influence of Brand Image, Perceived Price, and Perceived Quality on Consumer Buying Decision Of Low-Cost Green Car (Case Study of Astra Toyota Agya At Manado). Jurnal Berkala Ilmiah Efisiensi, 16(04): 145-155.
Mangkini, D. P. (2016). Pengaruh Citra Merek dan Kecintaan Merek terhadap WOM serta Dampaknya pada Perilaku Pembelian Konsumen Kosmetik Sariayu di Surabaya. Sekolah Tinggi Ilmu Ekonomi Perbanas.
Mowen, J.C., & Minor, M. (2002). Perilaku Konsumen. Jilid Kedua. Alih Bahasa: Dwi Kartini Yahya. Jakarta: Erlangga.
Mufidah, L. R. N., & Wahyono. (2019). The increased model of the consumer's purchase decision. Management Analysis Journal. 1-12.
Naufal, M. H. & Maftukhah, I. (2017). Pengaruh Brand Image dan Brand Love terhadap Purchase Decision melalui Word of Mouth. Management Analysis Journal. 6(4), 377-387.
Nittissusastro, M. (2013). Perilaku Konsumen Dalam Perspektif Kewirausahaan. Bandung: Alfabeta.
Othman, RA. Raof. N., Noor. MNM., Marmaya. NH. (2017). Consumer’s Purchase Decision towards Canned Pineapple Product in Malaysia. International Journal of Business and Social Science. 8(9).
Oktavianto, Y. (2013). Pengaruh Word of Mouth terhadap Keputusan Pembelian Konsumen pada usaha Mie Ayam Pak Agus di Kota Baru. Jurnal Manajemen Bisnis. 3 (1): 62-72.
Oladepo, O. I., & Abimbola, O. S. (2015). The Influence of Brand Image and Promotional Mix on Consumer Buying Decision: A Study of Beverage Consumers in Lagos State, Nigeria. British Journal of Marketing Studies, 3(4):97-109.
Packard, G., & Wooten, D. B. (2013). Compensatory Knowledge Signaling in Consumer Word of Mouth. Journal of Consumer Psychology, 4, 434-450.https://doi.org/10.1016/j.jcps.2013.05.002
Peter, P. J., & Olson, J.C. (2000). Consumer Behaviour: Perilaku Konsumen dan Strategi Pemasaran. Jiid 2 (4th ed.). Jakarta: Erlangga.
Peter, P. J., & Olson, J.C. (2013). Perilaku Konsumen dan Strategi Pemasaran. Edisi Sembilan. Jakarta: Salemba Empat.
Permadi, P. C., & Kusumawati, A. (2014). Pengaruh Citra Merek terhadap Word of Mouth dan Keputusan Pembelian (Survei pada Konsumen Dopoer Mie Galau Jalan Selorejo 83 Malang). Jurnal Administrasi Bisnis (JAB), 10(1), 1-7.
Pratiwi, Y. R. (2017). Pengaruh Word of Mouth Communication terhadap Keputusan Pembelian Konsumen pada Boardgame Lounge Smart Cafe Pekanbaru. JOM Fisip, 4(1), 1-15.
Rangkuti, Freddy. (2011). Riset Pemasaran. Jakarta: PT. Gramedia Pustaka Utama.
Resmawa, I. N. (2017). Pengaruh Brand Image dan Product Knowledge terhadap Purchase Intention dengan Green Price sebagai Moderating Variabel pada Produk the Body Shop di Surabaya. Jurnal Aplikasi Manajemen, Ekonomi, dan Bisnis, 1(2), 1-11.
Sallam, M. A. (2014). The Effects of Brand Image and Brand Identification on Brand Love and Purchase Decision Making: The Role of WOM, 7(10), 187-193. https://doi.org/10.5539/ibr.v7n10p187
Setyoadi, L. B. (2014). Pengaruh Brand Love terhadap Word of Mouth dan Keputusan Pembelian (Studi Pada Mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Malang). Jurnal Administrasi Bisnis (JAB), 11(3), 1-6.
Shakeri, S., & Alavi, H. H. (2016). Investigating The Impact of Brand Love, Brand Image, Excitement, and Word of Mouth on Consumers. International Journal of Information Research and Review, 03(11), 3081-3085.
Schiffman, Leon G. & Leslie Lazar Kanuk. (1997). Consumer Behavior. New Jersey: Prentice-Hall Inc.
Sernovitz, Andy. (2012). Word of Mouth Marketing: How Smart Companies Get People Talking. Austin: Greenleaf Book Group Press.
Somantri, Ating & Sambas Ali Muhidin. (2006). Aplikasi Statistika Dalam Penelitian. Bandung: Pustaka Setia.
Sugiyono. (2006). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: CV Alfabeta.
Sugiyono. (2016). Metodologi Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV Alfabeta.
Sutisna. (2001). Perilaku Konsumen & Komunikasi Pemasaran. Cetakan Pertama. Bandung: PT. Remaja Rosdakarya.
Sutisna. (2002). Perilaku Konsumen & Komunikasi Pemasaran. Bandung: PT. Remaja Rosdakarya.
Swastha, Basu. (2008). Manajemen Pemasaran Analisis Perilaku Konsumen. Yogyakarta: Liberty.
Satria, A. B. & Oetomo, H. W. (2016). Pengaruh Kualitas Pelayanan, Product Knowledge dan WOM terhadap Proses Pengambilan Keputusan Pembelian. Journal Ilmu dan Riset Manajemen. 5(5), 1-17.
Shandra, M. P. K. & Murwatiningsih. (2016). Kepuasan Konsumen sebagai Mediasi Pengaruh Kualitas Pelayanan, Brand Image, dan Harga terhadap Loyalitas Konsumen. Management Analysis Journal. 4(1), 36-43.
Setiadi, J. N. (2003). Perilaku Konsumen: Konsep dan Implikasi untuk Strategi dan Penelitian Pemasaran. Jakarta: Pranada Media.
Sumarwan, U. (2003). Perilaku Konsumen Teori dan Penerapannya dalam Pemasaran. Jakarta: Ghalia Indonesia.
Sumarwan, U. (2017). Perilaku Konsumen Teori dan Penerapannya dalam Pemasaran. Edisi Kedua. Bogor: Ghalia Indonesia.
Shimp, T. A. (2014). Komunikasi Pemasaran Terpadu dalam Periklanan dan Promosi (8th ed.). Jakarta: Salemba Empat.
Satria, H. W., & Hidayat, D. P. (2018). Does Brand Love and Brand Image Have a Strong Impact on Word of Mouth? (Evidence from the Indonesian Vocational School). KnE Social Sciences, 320-346.https://doi.org/10.18502/kss.v3i11.2770
Sumartik., Indayani, L., & Jannah, Z. (2019). The Influence of Halal Labelization, Brand Image, and Product Quality Towards Consumer Purchase Decisions of Wardah Cosmetic Product. KnE Social Sciences, 13-21.https://doi.org/10.18502/kss/v3i26.5355
Suwarto, D. H. (2011). Identifying Key Factors Affecting Consumer Decision Making Behavior in Cinema Context: A Mix Method Approach.
Sari, D. M. F. P., Pradhana, P. D. (2018). Brand Name, Image, Word of Mouth towards Buying Habits and Customer Loyalty Online Shop. Jurnal Penelitian International Manajemen, IT & Ilmu Sosial. 5(2).https://doi.org/10.21744/irjmis.v5i2.646
Situmorang, Syafrizal Helmi & Iskandar Muda. (2010). Analisis Data: Untuk Riset Manajemen dan Bisnis. Medan: USU Press.
Suryani, T. (2008). Perilaku Konsumen: Implikasi Pada Strategi Pemasaran. Yogyakarta: Graha Ilmu.
Tjiptono, Fandy. (2005). Brand Management And Strategy. Yogyakarta: Andi Offset.
Tjiptono, Fandy. (2012). Manajemen dan Strategi Merek. Yogyakarta: Andi Offset.
Utami, A. B. Hamid, F. Z. dan Mawarta, O. (2014). Pengaruh Harga, Pendapatan dan Lokasi terhadap Keputusan Pembelian Rumah d’kranji residence tahap II Bekasi Barat. Epigram. 12 (2): 91-97.
Whang, Y. Allen, J. Sahour, N. Zhang, H. (2004). Falling in Love with a Product: the Structure of a Romantic Consumer-Product Relationship. Advances in Consumer Research. 31, 319-327.
www.jimshoneyonline. Diakses pada 7 Januari 2020, pukul 20.57, darihttps://jimshoney.online/
www.jimshoneyofficial. Diakses pada 24 Januari 2020, pukul 23.33, darihttps://jimshoneyofficial.com/
www.bps.go.id. Diakses pada 10 Februari 2020, pukul 13.56, darihttps://www.bps.go.id/
Yunita, A. & Haryanto, J. O. (2012). Pengaruh Word of Mouth, Iklan dan Atribut Produk terhadap Keputusan Pembelian dan Loyalitas Konsumen. 11(1).
- Abstract viewed - 3552 times
- PDF downloaded - 2852 times
Affiliations
Fitria Ayuningsih
Universitas Negeri Semarang
Ida Maftukhah
Universitas Negeri Semarang
How to Cite
1.
Ayuningsih F, Maftukhah I. The Influence of Product Knowledge, Brand Image, and Brand Love on Purchase Decision through Word of Mouth. MAJ [Internet]. 31Dec.2020 [cited 19Apr.2024];9(4):355-69. Available from: https://journal.unnes.ac.id/sju/maj/article/view/40796
The Influence of Product Knowledge, Brand Image, and Brand Love on Purchase Decision through Word of Mouth
Vol 9 No 4 (2020): Management Analysis Journal
Submitted: Sep 11, 2020
Published: Dec 31, 2020
Abstract
This study aims to determine the direct and indirect effects of product knowledge, brand image, brand love, and word of mouth as intervening variables on purchase decisions. The population in this study were all JimsHoney bag consumers in Semarang. Sampling was carried out using the purposive sampling technique, the number of samples was 116 respondents. The data collection method used a questionnaire and documentation. Methods of data analysis using classic assumption tests and hypothesis testing with the IBM SPSS Statistics 25 program. The results of this study indicate that product knowledge and brand love have a positive effect on purchase decisions. The brand image does not effect on purchase decisions. As well as product knowledge, brand image, and brand love have a positive effect on purchase decisions through word of mouth. Word of mouth has an important role in influencing purchase decisions. Therefore, companies must be able to create and maintain good word of mouth among consumers to attract attention and win consumers' hearts.