Television Media Ownership as a Political Communication Tool in the Election

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Published Nov 25, 2018
DOI https://doi.org/10.15294/snh.v4i03.26690

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Elfira Pradita
Universitas Sebelas Maret
Indirwan Indirwan
Universitas Sebelas Maret Surakarta
Muhammad Ihsanudin
Universitas Sebelas Maret Surakarta

Abstract

 


Media as a pillar in democracy as well as a medium of public information has an influence on the formation of public opinion. In the context of elections, one of the media in political communication that has the greatest influence on voter choice is television. In principle, television media uses the frequency of society, then the public has the right to get balanced coverage. However, media owners who are part of electoral contestation use media as a communication media that abuses the media by broadcasting unequal news. The purpose of this study is to examine the use of television media as a means of political communication with media ownership, secondly, analyze various matters relating to television media ahead of the election. This research is a normative research that is based on basic and secondary materials, which are the rules and literature relevant to the object of research. Primary and secondary legal materials are obtained through library studies. The analysis used in this study is descriptive qualitative. The results showed that there was a linear relationship between media ownership of media owners in using their television media as a means of political communication. Regulations for using media in using media are used as personal communication tools in the Broadcasting Law, P3SPS, and General Election Commission Regulations. These regulations that maintain the media remain as a public information media that prioritizes the public and avoids various media in elections, although it is still needed for television media to remain neutral.

Article Details

How to Cite
Pradita, E., Indirwan, I., & Ihsanudin, M. (2018). Television Media Ownership as a Political Communication Tool in the Election. Law Research Review Quarterly, 4(4), 1161-1178. https://doi.org/10.15294/snh.v4i03.26690
Issue
Vol 4 No 4 (2018): L. Research Rev. Q. (November 2018) "Law and Democracy in General Election: Between Integrity and Law Part II"
Section
RESEARCH ARTICLE

All writings published in this journal are personal views of the authors and do not represent the views of this journal and the author's affiliated institutions. Author(s) are retain the copyrights of the Article. However, before publishing, it is required to obtain written confirmation from Author(s) in order to ensure the originality (Author Statement of Originality). The statement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable.This work licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

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