Adinata, Kenny Jaya, and Ni Nyoman Kerti Yasa (2018), The Influence of Trust, Price Perception, and Attitudes on Repurchase Intentions on the Lazada Site, Unud Management E-Journal, Volume 7 Number 8 (2018).
Adinata, Kenny Jaya, and Ni Nyoman Kerti Yasa (2018), The Influence of Trust, Price Perception, and Attitudes on Repurchase Intentions on the Lazada Site, Unud Management E-Journal, Volume 7 Number 8 (2018).
Afdhalia, Nadhira, Grace T. Pontoh, and Kartini (2014), Theory of Planned Behavior and Readiness For Change in Predicting Intentions to Implement Government Regulation Number 71 of 2010, Indonesian Journal of Accounting and Auditing, Volume 18 Number 2 (2014).
Afdhalia, Nadhira, Grace T. Pontoh, and Kartini (2014), Theory of Planned Behavior and Readiness For Change in Predicting Intentions to Implement Government Regulation Number 71 of 2010, Indonesian Journal of Accounting and Auditing, Volume 18 Number 2 (2014).
Afdhalia, Nadhira, Grace T. Pontoh, and Kartini (2014), Theory of Planned Behavior and Readiness For Change in Predicting Intentions to Implement Government Regulation Number 71 of 2010, Indonesian Journal of Accounting and Auditing, Volume 18 Number 2 (2014).
Afdhalia, Nadhira, Grace T. Pontoh, and Kartini (2014), Theory of Planned Behavior and Readiness For Change in Predicting Intentions to Implement Government Regulation Number 71 of 2010, Indonesian Journal of Accounting and Auditing, Volume 18 Number 2 (2014).
Ajzen, Icek (2012), The Theory of Planned Behavior (In PAM Lange, AW Kruglanski ET Higgins (Eds.), Handbook of Theories of Social Psychology (Vol. 1, pp. 438-459), London : UK Sage.
Aldi, Benediktus Elnath, Irene Herdjiono, Gerzon Maulany, and Fitriani (2018), The Influence of Financial Literacy on Entrepreneurial Intention, Proceedings of the 3rd International Conference on Accounting, Management and Economics 2018 (ICAME 2018).
Chen, Haiyang and Ronald P. Volpe (1998), An Analysis of Personal Financial Literacy Among College Students, Financial Services Review, Volume 7 Number 2 (1998).
Curvelo, Isabelle Cristina Galindo, Eluiza Alberto de Morais Watanabe, and Solange Alfinito (2019), Purchase Intention of Organic Food Under the Influence of attributes, Consumer Trust, and Perceived Value, Revista de Gestao Volume 26 Number 2 and Emerald Publishing Limited 2177-8736 DOI 10.1108/REGE-01-2018- 0010 (2019).
Ham, Marija, Marina Jeger, and Anita Frajman Ivkovic (2015), The Role of Subjective Norms in Forming the Intention to Purchase Green Food, Economic Research Journal Volume 28 Number 1 (2015)
Hassan, Ali (2010), Word of Mouth Marketing; Word of Mouth Marketing,
Isticharoh (2019), The Influence of Self-Motivation, Investment Knowledge, and Social Media Technology on Interest in Capital Market Investment in Phintraco among Students at the Faculty of Economics, Semarang State University, Faculty of Economics, Semarang State University.
Isticharoh (2019), The Influence of Self-Motivation, Investment Knowledge, and Social Media Technology on Interest in Capital Market Investment in Phintraco among Students at the Faculty of Economics, Semarang State University, Faculty of Economics, Semarang State University.
Jakarta: Media Pressindo (MedPress).
Kotler, Philip and Kevin Lane Keller, 2009, Marketing Management. Language Expert: Bob Sabran, Volume 1. MM, Erlangga, Jakarta
Kusumanegara, Andi and Hendra Galuh Febrianto (2020), The Influence of Advances in Information Technology and Investment Knowledge on Investment Interests of Millennial Generalists in the Capital Market, Business Management Journal, Volume 16 Nomo2 2 (2020).
Kusumanegara, Andi and Hendra Galuh Febrianto (2020), The Influence of Advances in Information Technology and Investment Knowledge on Investment Interests of Millennial Generalists in the Capital Market, Business Management Journal, Volume 16 Nomo2 2 (2020).
Lusardi, Annamaria. and Olivia S. Mitchell (2013), The Economic Importance of Financial Literacy; Theory And Evidence, NBER Working Paper Series of the National Bureau of Economic Research (April 2013).
Mayasari, Mega, Adi Irawan Setiyanto, and Rusda Irawati (2018), The Influence of Individual Factors on Intention to Conduct Internal and External Whistle Blowing among Accountants in Batam (Case Study of Batam State Polytechnic), Gama Societa Journal, Volume 1 Number 2 (2018 ).
Mayasari, Mega, Adi Irawan Setiyanto, and Rusda Irawati (2018), The Influence of Individual Factors on Intention to Conduct Internal and External Whistle Blowing among Accountants in Batam (Case Study of Batam State Polytechnic), Gama Societa Journal, Volume 1 Number 2 (2018 ).
Muslikh, Ferinaldy and Nurul Huda (2019), The Influence of Attitudes, Subjective Norms, Behavioral Control, and Religiosity on Intentions to Use Electronic Money, Expansion: Journal of Economics, Finance, Banking and Accounting, Volume 11 Number 2 (2019).
Rahmayanti Wilda, Hanifah Sri Suryani, and Abdul Salam (2019), The Influence of Financial Attitudes and Financial Behavior on Financial Literacy (Case Study of Housewives in Lito Village, Moyo Hulu District), Journal of Management and Business, Volume 2 Number 1 (2019 ).
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Rossen, Emmanuel (2000), The Anatomy of Buzz; How to Create Word of Mouth Marketing, New York : Kaplan Inc.
Rossen, Emmanuel (2000), The Anatomy of Buzz; How to Create Word of Mouth Marketing, New York : Kaplan Inc.
Septifani, Riska, Fuad Achmadi, and Imam Santoso, 2014, "The Influence of Greenbmarketing, Knowledge and Buying Interest on Purchasing Decisions", Technology Management Journal, Vol. 13, no. 2, p. 201-218
Setiawan, Bagus Dwi (2013), The Influence of Product Quality and Trust on Consumer Loyalty with Satisfaction as an Intervening Variable (Study at PDAM Tirta Moedal Semarang), Faculty of Economics, Semarang State University.
Shafraniy, Yoiz Shofwa (2017), The Influence of Motivation and Financial Literacy on Interest in Investing in the Capital Market, El Jizya (Journal of Islamic Economics), Volume 5 Number 1.
Shafraniy, Yoiz Shofwa (2017), The Influence of Motivation and Financial Literacy on Interest in Investing in the Capital Market, El Jizya (Journal of Islamic Economics), Volume 5 Number 1.
Trisdayana, Aryadhe, Alit Suryani, and Ida Bagus Sudiksa (2018), The Influence of Subjective Attitudes and Norms on Purchase Intentions and Purchase Decisions, Unud Management E-Journal, Volume 7 Number 3 (2018).
Trisdayana, Aryadhe, Alit Suryani, and Ida Bagus Sudiksa (2018), The Influence of Subjective Attitudes and Norms on Purchase Intentions and Purchase Decisions, Unud Management E-Journal, Volume 7 Number 3 (2018).
Trisdayana, Aryadhe, Alit Suryani, and Ida Bagus Sudiksa (2018), The Influence of Subjective Attitudes and Norms on Purchase Intentions and Purchase Decisions, Unud Management E-Journal, Volume 7 Number 3 (2018).
Trisdayana, Aryadhe, Alit Suryani, and Ida Bagus Sudiksa (2018), The Influence of Subjective Attitudes and Norms on Purchase Intentions and Purchase Decisions, Unud Management E-Journal, Volume 7 Number 3 (2018).
Widdowson, Doug and Kim Hailwood (2007), Financial Literacy and Its Role in Promoting A Sound Financial System, Reserve Bank of New Zealand : Bulletin, Volume 70 Number 2 (2007).
Widdowson, Doug and Kim Hailwood (2007), Financial Literacy and Its Role in Promoting A Sound Financial System, Reserve Bank of New Zealand : Bulletin, Volume 70 Number 2 (2007).
Yuningsih, Irma, Andrieta Shintia Dewi, and Tieka Trikartika Gustyana (2017), Analysis of Financial Literacy in Bandung City Communities, Neraca Journal (Journal of Accounting Education and Economics), Volume 1 Number 1 (2017).
Yuningsih, Irma, Andrieta Shintia Dewi, and Tieka Trikartika Gustyana (2017), Analysis of Financial Literacy in Bandung City Communities, Neraca Journal (Journal of Accounting Education and Economics), Volume 1 Number 1 (2017).
Adinata, Kenny Jaya, and Ni Nyoman Kerti Yasa (2018), The Influence of Trust, Price Perception, and Attitudes on Repurchase Intentions on the Lazada Site, Unud Management E-Journal, Volume 7 Number 8 (2018).
Afdhalia, Nadhira, Grace T. Pontoh, and Kartini (2014), Theory of Planned Behavior and Readiness For Change in Predicting Intentions to Implement Government Regulation Number 71 of 2010, Indonesian Journal of Accounting and Auditing, Volume 18 Number 2 (2014).
Afdhalia, Nadhira, Grace T. Pontoh, and Kartini (2014), Theory of Planned Behavior and Readiness For Change in Predicting Intentions to Implement Government Regulation Number 71 of 2010, Indonesian Journal of Accounting and Auditing, Volume 18 Number 2 (2014).
Afdhalia, Nadhira, Grace T. Pontoh, and Kartini (2014), Theory of Planned Behavior and Readiness For Change in Predicting Intentions to Implement Government Regulation Number 71 of 2010, Indonesian Journal of Accounting and Auditing, Volume 18 Number 2 (2014).
Afdhalia, Nadhira, Grace T. Pontoh, and Kartini (2014), Theory of Planned Behavior and Readiness For Change in Predicting Intentions to Implement Government Regulation Number 71 of 2010, Indonesian Journal of Accounting and Auditing, Volume 18 Number 2 (2014).
Ajzen, Icek (2012), The Theory of Planned Behavior (In PAM Lange, AW Kruglanski ET Higgins (Eds.), Handbook of Theories of Social Psychology (Vol. 1, pp. 438-459), London : UK Sage.
Aldi, Benediktus Elnath, Irene Herdjiono, Gerzon Maulany, and Fitriani (2018), The Influence of Financial Literacy on Entrepreneurial Intention, Proceedings of the 3rd International Conference on Accounting, Management and Economics 2018 (ICAME 2018).
Chen, Haiyang and Ronald P. Volpe (1998), An Analysis of Personal Financial Literacy Among College Students, Financial Services Review, Volume 7 Number 2 (1998).
Curvelo, Isabelle Cristina Galindo, Eluiza Alberto de Morais Watanabe, and Solange Alfinito (2019), Purchase Intention of Organic Food Under the Influence of attributes, Consumer Trust, and Perceived Value, Revista de Gestao Volume 26 Number 2 and Emerald Publishing Limited 2177-8736 DOI 10.1108/REGE-01-2018- 0010 (2019).
Ham, Marija, Marina Jeger, and Anita Frajman Ivkovic (2015), The Role of Subjective Norms in Forming the Intention to Purchase Green Food, Economic Research Journal Volume 28 Number 1 (2015)
Hassan, Ali (2010), Word of Mouth Marketing; Word of Mouth Marketing,
Isticharoh (2019), The Influence of Self-Motivation, Investment Knowledge, and Social Media Technology on Interest in Capital Market Investment in Phintraco among Students at the Faculty of Economics, Semarang State University, Faculty of Economics, Semarang State University.
Isticharoh (2019), The Influence of Self-Motivation, Investment Knowledge, and Social Media Technology on Interest in Capital Market Investment in Phintraco among Students at the Faculty of Economics, Semarang State University, Faculty of Economics, Semarang State University.
Jakarta: Media Pressindo (MedPress).
Kotler, Philip and Kevin Lane Keller, 2009, Marketing Management. Language Expert: Bob Sabran, Volume 1. MM, Erlangga, Jakarta
Kusumanegara, Andi and Hendra Galuh Febrianto (2020), The Influence of Advances in Information Technology and Investment Knowledge on Investment Interests of Millennial Generalists in the Capital Market, Business Management Journal, Volume 16 Nomo2 2 (2020).
Kusumanegara, Andi and Hendra Galuh Febrianto (2020), The Influence of Advances in Information Technology and Investment Knowledge on Investment Interests of Millennial Generalists in the Capital Market, Business Management Journal, Volume 16 Nomo2 2 (2020).
Lusardi, Annamaria. and Olivia S. Mitchell (2013), The Economic Importance of Financial Literacy; Theory And Evidence, NBER Working Paper Series of the National Bureau of Economic Research (April 2013).
Mayasari, Mega, Adi Irawan Setiyanto, and Rusda Irawati (2018), The Influence of Individual Factors on Intention to Conduct Internal and External Whistle Blowing among Accountants in Batam (Case Study of Batam State Polytechnic), Gama Societa Journal, Volume 1 Number 2 (2018 ).
Mayasari, Mega, Adi Irawan Setiyanto, and Rusda Irawati (2018), The Influence of Individual Factors on Intention to Conduct Internal and External Whistle Blowing among Accountants in Batam (Case Study of Batam State Polytechnic), Gama Societa Journal, Volume 1 Number 2 (2018 ).
Muslikh, Ferinaldy and Nurul Huda (2019), The Influence of Attitudes, Subjective Norms, Behavioral Control, and Religiosity on Intentions to Use Electronic Money, Expansion: Journal of Economics, Finance, Banking and Accounting, Volume 11 Number 2 (2019).
Rahmayanti Wilda, Hanifah Sri Suryani, and Abdul Salam (2019), The Influence of Financial Attitudes and Financial Behavior on Financial Literacy (Case Study of Housewives in Lito Village, Moyo Hulu District), Journal of Management and Business, Volume 2 Number 1 (2019 ).
Rifa, Nur (2020), Product Marketing Strategy Using the New Wave Marketing Concept, Faculty of Economics and Islamic Business, Jember State Islamic University.
Rossen, Emmanuel (2000), The Anatomy of Buzz; How to Create Word of Mouth Marketing, New York : Kaplan Inc.
Rossen, Emmanuel (2000), The Anatomy of Buzz; How to Create Word of Mouth Marketing, New York : Kaplan Inc.
Septifani, Riska, Fuad Achmadi, and Imam Santoso, 2014, "The Influence of Greenbmarketing, Knowledge and Buying Interest on Purchasing Decisions", Technology Management Journal, Vol. 13, no. 2, p. 201-218
Setiawan, Bagus Dwi (2013), The Influence of Product Quality and Trust on Consumer Loyalty with Satisfaction as an Intervening Variable (Study at PDAM Tirta Moedal Semarang), Faculty of Economics, Semarang State University.
Shafraniy, Yoiz Shofwa (2017), The Influence of Motivation and Financial Literacy on Interest in Investing in the Capital Market, El Jizya (Journal of Islamic Economics), Volume 5 Number 1.
Shafraniy, Yoiz Shofwa (2017), The Influence of Motivation and Financial Literacy on Interest in Investing in the Capital Market, El Jizya (Journal of Islamic Economics), Volume 5 Number 1.
Trisdayana, Aryadhe, Alit Suryani, and Ida Bagus Sudiksa (2018), The Influence of Subjective Attitudes and Norms on Purchase Intentions and Purchase Decisions, Unud Management E-Journal, Volume 7 Number 3 (2018).
Trisdayana, Aryadhe, Alit Suryani, and Ida Bagus Sudiksa (2018), The Influence of Subjective Attitudes and Norms on Purchase Intentions and Purchase Decisions, Unud Management E-Journal, Volume 7 Number 3 (2018).
Trisdayana, Aryadhe, Alit Suryani, and Ida Bagus Sudiksa (2018), The Influence of Subjective Attitudes and Norms on Purchase Intentions and Purchase Decisions, Unud Management E-Journal, Volume 7 Number 3 (2018).
Trisdayana, Aryadhe, Alit Suryani, and Ida Bagus Sudiksa (2018), The Influence of Subjective Attitudes and Norms on Purchase Intentions and Purchase Decisions, Unud Management E-Journal, Volume 7 Number 3 (2018).
Widdowson, Doug and Kim Hailwood (2007), Financial Literacy and Its Role in Promoting A Sound Financial System, Reserve Bank of New Zealand : Bulletin, Volume 70 Number 2 (2007).
Widdowson, Doug and Kim Hailwood (2007), Financial Literacy and Its Role in Promoting A Sound Financial System, Reserve Bank of New Zealand : Bulletin, Volume 70 Number 2 (2007).
Yuningsih, Irma, Andrieta Shintia Dewi, and Tieka Trikartika Gustyana (2017), Analysis of Financial Literacy in Bandung City Communities, Neraca Journal (Journal of Accounting Education and Economics), Volume 1 Number 1 (2017).
Yuningsih, Irma, Andrieta Shintia Dewi, and Tieka Trikartika Gustyana (2017), Analysis of Financial Literacy in Bandung City Communities, Neraca Journal (Journal of Accounting Education and Economics), Volume 1 Number 1 (2017).
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Affiliations
Muliawan Hamdani
Management Study Program, Bank BPD Jateng College of Economics
Setyo Pantawis
Management Study Program, Bank BPD Jateng College of Economics
Determinants of Intention in Financial Literacy Buzzering (Study of Central Java Students)
Vol 12 No 1 (2023): June 2023
Submitted: Dec 1, 2021
Published: Dec 1, 2023
Abstract
Financial literacy is related to individual well-being. Increasing financial literacy is needed to achieve prosperity. Financial literacy education as a way to increase financial literacy is required to utilize technology that can expand networks, including buzz marketing. This research aims to examine the influence of financial literacy, financial attitudes, subjective norms, trust in government and social media technology on the intention to carry out financial literacy buzzing. Analysis using regression shows that trust in the government and social media technology have a significant influence on financial literacy buzzering intentions. Increasing government programs and directing the use of social media technology can be taken to increase financial literacy buzzering intentions.