Atilgan, Tourism and Perception of Negative Effects of Tourism: An Investigation of Teachers’ Views. International Journal of Research in Education and Science, 8(2), 393–407. https://doi.org/10.46328/ijres.2852
Azhar, D. M., & Herliana, A. (2020). Pengembangan Program Wisata Kuningan Berbasis Web. EProsiding Sistem Informasi (POTENSI), 1(1), 260–267.
Bas Collins, A., Gunduz Songur, A., & Dogan, S. (2021). Marketing tourism and hotel management schools in the context of higher education globalization and student mobility through improved curriculum and industrial training offerings. Journal of Global Education and Research, 5(2), 121–135. https://doi.org/10.5038/2577-509x.5.2.1072
Carrasco-Polaino, R., Villar-Cirujano, E., & Martín-Cárdaba, M. A. (2018). Artivism and NGO: Relationship between image and “engagement” in Instagram. Comunicar, 26(57), 29–37. https://doi.org/10.3916/C57-2018-03
Foos, A. E. (2020). Teaching Generation Z Social Media Marketing: A Micro-Influencer Project. Journal of Instructional Pedagogies, 24, 1–12. http://www.aabri.com/copyright.html%0Ahttp://search.ebscohost.com/login.aspx?direct=true&db=eric&AN=EJ1263985&site=ehost-live
Ganesha, U. P. (2018). Jurnal IKA | 55 Dampak Olahraga Wisata Bagi Masyarakat …………………………………… I Ketut Sudiana. 16(1), 55–66.
Holtzman, S., Carr, C., Zeligs, K., & Blank, S. V. (2023). The use of Instagram by gynecologic oncology providers as a patient education tool for patients at high-risk of gynecologic cancer. Gynecologic Oncology Reports, 46(December 2022), 101143. https://doi.org/10.1016/j.gore.2023.101143
Koay, K. Y., Tjiptono, F., Teoh, C. W., Memon, M. A., & Connolly, R. (2022). Social Media Influencer Marketing: Commentary on the Special Issue. Journal of Internet Commerce, 22(S1), S1–S3. https://doi.org/10.1080/15332861.2022.2128277
Longobardi, C., Settanni, M., Fabris, M. A., & Marengo, D. (2020). Follow or be followed: Exploring the links between Instagram popularity, social media addiction, cyber victimization, and subjective happiness in Italian adolescents. Children and Youth Services Review, 113(December 2019), 104955. https://doi.org/10.1016/j.childyouth.2020.104955
Lontoh, J. K., Tumbel, A. L., Kawet, R., Manajemen, J., Ekonomi, F., & Ratulangi, U. S. (2020). Pemanfaatan Media Sosial Sebagai Strategi Promosi Bagi Pengembangan Pemasaran Wisata Danau Linow Di Kota Tomohon. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 8(4), 11–20.
Lu, J. D. (Evelyn), & Lin, J. S. (Elaine). (2022). Exploring uses and gratifications and psychological outcomes of engagement with Instagram Stories. Computers in Human Behavior Reports, 6(September 2021), 100198. https://doi.org/10.1016/j.chbr.2022.100198
Nugraha, U., Mardian, R., & Yuliawan, E. (2021). Sosialisasi Pengelolaan Wisata Olahraga Dan Rekreasi di Kawasan Wisata Danau Sipin Kota Jambi. Jurnal Pengabdian Kepada Masyarakat Bina Darma, 1(2), 142–148. https://doi.org/10.33557/pengabdian.v1i2.1480
Rabee, M. T. A., Bt Omar Dev, R. D., Kamalden, T. F. T., Nasrulloh, A., & Ahrari, S. (2021). Influence of Perceived Value and Innovation on the Propensity to Use Sports Tourism Websites among University Students: The Moderating Effects of Age and Education. Asian Journal of University Education, 17(4), 478–489. https://doi.org/10.24191/ajue.v17i4.16186
Ramadhan, P. A., & Coralia, F. (2021). Hubungan antara Self Disclosure dan Loneliness pada Mahasiswa Pengguna Instagram di Kota Palembang. 525–533.
Romo-Avilés, N., Pavón-Benítez, L., & Tarancón Gómez, P. (2023). “Keeping your composure”: A digital ethnography of gendered alcohol norms on Instagram. International Journal of Drug Policy, 112. https://doi.org/10.1016/j.drugpo.2022.103936
Stoll, J. A., Dixon, A. W., Goldsmith, A. L., Andrew, D. P. S., & Chelladurai, P. (2020). Sport tourism entity desired outcomes. Journal of Sport and Tourism, 24(3), 195–213. https://doi.org/10.1080/14775085.2020.1822201
Sutono, A., Briandana, R., Doktoralina, C. M., Rekarti, E., & Dwityas, N. A. (2018). Exploration of Marine tourism in north Sumatra: An analysis of promoting tourism. Journal of Social Studies Education Research, 9(4), 185–197. https://doi.org/10.17499/jsser.21792
Utara, K. L., Mariam, J., Praburangkasari, J., Cermen, D., & Mataram, S. K. (2022). ………………………………………………………………………………………………………………………………………………………………….. https://binapatria.id/index.php/MBI Vol.16 No.10 Mei 2022 Open Journal Systems. 16(10), 7639–7646.
Vespa, M., Schweizer-Ries, P., Hildebrand, J., & D., & Tukel, Y. (2022). Attitudes towards Sports Kortsch, T. (2022). Getting emotional or cognitive on social media? Analyzing renewable energy technologies in Instagram posts. Energy Research and Social Science, 88(November 2021), 102631. https://doi.org/10.1016/j.erss.2022.102631
Wijayanti, A. (2021). Efektivitas Instagram dalam Meningkatkan Minat Kunjungan Wisatawan di Daerah Istimewa Yogyakarta. Indonesian Journal of Tourism and Leisure, 2(1), 26–39. https://doi.org/10.36256/ijtl.v2i1.138
- Abstract viewed - 98 times
- PDF downloaded - 55 times
Affiliations
Deri Muhamad Rojikin
Universitas Negeri Semarang
Mugiyo Hartono
Semarang State University
Bambang Priyono
Semarang State University
How to Cite
Development of Marketing Media for Increasing Interest in Sports Tourism in Kuningan Regency
Vol 11 No 4 (2022): December 2022
Submitted: Jul 20, 2023
Published: Dec 30, 2022
Abstract
The marketing of sports tourism in Kuningan Regency is less than optimal. This study aims to produce products and test the feasibility of marketing media products based on Instagram social media that are suitable for increasing interest in sports tourism. This research method is a research and development method using 10 research steps according to Sugiyono 2013. Data collection techniques used observation, questionnaires, interviews and documentation. Data analysis techniques are qualitative and quantitative techniques. This research resulted in a product for the development of sports tourism marketing media in Kuningan Regency which is suitable for increasing interest in sports tourism and as an interactive information service medium regarding sports tourism information in Kuningan Regency. Products are made easy with pictures and videos made into content as attractive as possible accompanied by descriptions or related information. The result is that sports tourism development media in Kuningan Regency are suitable for use based on validation by media experts, marketing experts, and tourism experts with decent results and small-scale tests of 30 respondents with good criteria and a large-scale test of 100 respondents with good criteria.