Bagaimana Kepuasaan Masyarakat terhadap Penyelenggaraan Event Olahraga? Studi pada PON ke-XX Papua
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Abstract
Tujuan penelitian ini adalah untuk mengungkap kepuasan masyarakat terhadap penyelenggaraan PON ke-XX di Papua. Sampel penelian adalah masyarakat yang menyaksikan atau datang di tempat pertandingan atau perlombaan PON XX Papua. Pengambilan sampel dilakukan secara accidental sampling dengan memadukan (blended) dua cara, yaitu online dan offline. Ketika calon responden bersedia menjadi sampel penelitian maka yang bersangkutan diminta untuk menulis biodata diri seperti nama, jenis kelamin, asal daerah, dan nomor handphone. Berdasarkan infromasi tersebut, enumerator kemudian mengirim pesan yang berisi tautan penelitian pada responden. Pengambilan data dilaksanakan mulai tanggal 4–30 Oktober 2021. Berdasarkan teknik tersebut, didapat 609 responden dengan usia minimum 15 tahun, maksimum 57 tahun (M = 24,01; SD = 6,72). Instrumen penelitian menggunakan Skala Kepuasan Penonton Olahraga (SKPO) yang terdiri dari 11 item dengan alternatif jawaban berbentuk skala likert, mulai dari sangat tidak puas (1) hingga sangat puas (5). Teknik analisis data menggunakan analisis deskriptif seperti nilai rata-rata dan persentase. Hasil penelitian menemukan sebanyak 68,23% responden menyatakan puas dengan penyelenggaraan PON XX di Papua, dan hanya 19,06% yang menyatakan tidak puas, sedangkan sisanya netral. Secara keseluruhan dapat disimpulkan bahwa masyarakat cenderung menilai penyelenggaraan PON ke-XX di Papua memuaskan
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References
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Putra, M. F. P., Nasruddin, Hasan, B., & Syam, M. S. (2021). Jiwa Kepemimpinan dan Tanggung Jawab Mahasiswa Olahraga. Journal of Sport Coaching and Physical Education, 6(2), 87–94. https://doi.org/https://doi.org/10.15294/jscpe.v6i2.50449
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Widiastono, A., & Angriani, L. (2018). Analisis dan evaluasi sistem informasi geografis pariwisata Provinsi Papua. ILKOM Jurnal Ilmiah, 10(1), 33–37. https://doi.org/https://doi.org/10.33096/ilkom.v10i1.199.33-37
Yoshida, M., & James, J. D. (2010). Customer satisfaction with game and service experiences: Antecedents and consequences. Journal of Sport Management, 24(3), 338–361. https://doi.org/10.1123/jsm.24.3.338
Ary, D., Jacobs, L. C., Sorensen, C., & Razavieh, A. (2018). Introduction to research in education (8th ed.). Wadsworth, Cengage Learning.
Astiti, N. K. A. (2016). Mengoptimalkan Sumber Daya Arkeologi (Studi Kasus Sumber Daya Arkeologi di Provinsi Papua). Jurnal Papua, 8(2), 161–178.
Brown, G., Smith, A., & Assaker, G. (2016). Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics. Tourism Management, 55, 160–172. https://doi.org/10.1016/j.tourman.2016.02.010
Cámara-Leret, R., Frodin, D. G., Adema, F., Anderson, C., Appelhans, M. S., Argent, G., Arias Guerrero, S., Ashton, P., Baker, W. J., Barfod, A. S., Barrington, D., Borosova, R., Bramley, G. L. C., Briggs, M., Buerki, S., Cahen, D., Callmander, M. W., Cheek, M., Chen, C. W., … van Welzen, P. C. (2020). New Guinea has the world’s richest island flora. Nature, 584(7822), 579–583. https://doi.org/10.1038/s41586-020-2549-5
Cannon, J. C. (2020). Study revealing New Guinea’s plant life ‘first step’ toward protection. Mongabay. https://news.mongabay.com/2020/08/study-revealing-new-guineas-plant-life-first-step-toward-protection/
Cardozo, R. N. (1965). An Experimental Study of Customer Effort, Expectation, and Satisfaction. Journal of Marketing Research, 2(3), 244. https://doi.org/10.2307/3150182
Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193–218. https://doi.org/10.1016/S0022-4359(00)00028-2
Guntoro, T., Kurdi, & Putra, M. F. P. (2020). Karakter kepribadian atlet Papua : kajian menuju POPNAS ke-XV. Jurnal Sportif: Jurnal Penelitian Pembelajaran, 6(1), 40–58. https://doi.org/https://doi.org/10.29407/js_unpgri.v6i1.13638
Guntoro, T. S., & Putra, M. F. P. (2021). Pengembangan dan validasi kuesioner dampak event olahraga pada masyarakat (KDEOPM). Jurnal Sosioteknologi, 20(2), 176–187. https://doi.org/https://doi.org/10.5614/sostek.itbj.2021.20.2.4
Huang, H., Lunhua Mao, L., Wang, J., & Zhang, J. J. (2015). Assessing the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism: the Shanghai International Marathon. International Journal of Sports Marketing and Sponsorship, 16(4), 46–66. https://doi.org/10.1108/IJSMS-16-04-2015-B005
Jeong, Y., Kim, E., & Kim, S. K. (2020). Understanding active sport tourist behaviors in small-scale sports events: Stimulus-organism-response approach. Sustainability, 12(19), 1–18. https://doi.org/10.3390/su12198192
Jeong, Y., Kim, S. K., & Yu, J. G. (2019). Determinants of behavioral intentions in the context of sport tourism with the aim of sustaining sporting destinations. Sustainability, 11(11), 1–15. https://doi.org/10.3390/su11113073
Kaplanidou, K, & Vogt, C. (2006). Do sport tourism events have a brand image? Proceedings of the 2006 Northeastern Recreation Research Symposium, P-14, 2–7.
Kaplanidou, K., & Vogt, C. (2007). The interrelationship between sport event and destination image and sport tourists’ behaviours. Journal of Sport and Tourism, 12(3–4), 183–206. https://doi.org/10.1080/14775080701736932
Koo, S. K., Byon, K. K., & Baker, T. A. (2014). Integrating event image, satisfaction, and behavioral intention: small-scale marathon event. Sport Marketing Quarterly, 23(3), 127+. https://link.gale.com/apps/doc/A383574165/AONE?u=anon~9c728c40&sid=googleScholar&xid=c2ec1243
Kwon, H. H., Trail, G. T., & Anderson, D. S. (2005). Are Multiple Points of Attachment Necessary to Predict Cognitive, Affective, Conative, or Behavioral Loyalty? Sport Management Review, 8(3), 255–270. https://doi.org/10.1016/S1441-3523(05)70041-3
Lita, R. P., & Ma’ruf. (2015). Relationship model among sport event image, destination image, and tourist satisfaction of Tour de Singkarak in West Sumatera. Journal of Economics, Business & Accountancy Ventura, 18(1), 91. https://doi.org/10.14414/jebav.v18i1.386
Mangolo, E. M., Guntoro, T. S., Kurdi, & Putra, M. F. P. (2021). The differences in Papuan elite athletes in the anxiety perspective. Journal Sport Area, 6(3), 296–303. https://doi.org/10.25299/sportarea.2021.vol6(3).6569
Oliver, R. L., Rust, R. T., & Varki, S. (1997). Customer delight: Foundations, findings, and managerial insight. In Journal of Retailing (Vol. 73, Issue 3). https://doi.org/10.1016/S0022-4359(97)90021-X
Putra, M. F. P. (2017). Gaya Belajar, Motivasi Berprestasi, Locus of Control Dan Academic Self-Concept Mahasiswa Fik Uncen. Journal of Sport Science and Education, 1(1), 1–7. https://doi.org/10.26740/jossae.v1n1.p1-7
Putra, M. F. P., & Ita, S. (2019). Gambaran kapasitas fisik atlet Papua: Kajian menuju PON XX Papua. Jurnal Keolahragaan, 7(2), 135–145. https://doi.org/10.21831/jk.v7i2.26967
Putra, M. F. P., & Kurdi. (2020). Petanque : Apakah Direct Instruction dapat meningkatkan kemampuan shooting dan pointing atlet? Jurnal Olahraga Prestasi, 16(2), 45–53. https://doi.org/10.21831/jorpres.v16i2.30424
Putra, M. F. P., Guntoro, T. S., Wandik, Y., Ita, S., Sinaga, E., Hidayat, R. R., Sinaga, E., Muhammad, J., Sinaga, F. S. G., Kmurawak, R. M., & Rahayu, A. (2021). Psychometric properties at Indonesian version of the Sport Anxiety Scale-2: Testing on elite athletes of Papua, Indonesian. International Journal of Human Movement and Sports Sciences, 9(6), 1477–1485. https://doi.org/10.13189/saj.2021.090645
Putra, M. F. P., Nasruddin, Hasan, B., & Syam, M. S. (2021). Jiwa Kepemimpinan dan Tanggung Jawab Mahasiswa Olahraga. Journal of Sport Coaching and Physical Education, 6(2), 87–94. https://doi.org/https://doi.org/10.15294/jscpe.v6i2.50449
Putra, M. F. P. (2021). Bagaimana prestasi Indonesia pada SEA Games, Asian Games, serta Olimpiade? Refleksi peringatan Hari Olahraga Nasional ke-38. Jurnal Olahraga Pendidikan Indonesia (JOPI), 1(1), 108–129. https://doi.org/10.54284/jopi.v1i1.8
Sinaga, E., Putra, M. F. P., Sinaga, F. S. G., Hidayat, R. R., & Sinaga, E. (2022). Fluid Intake and Hydration Status Among Sport Science Students at Cenderawasih University. Journal of Physical Education, Sport, Health and Recreations, 11(1), 47–52. https://doi.org/10.15294/active.v11i1.54834
Škorić, S., Mikulić, J., & Barišić, P. (2021). The mediating role of major sport events in visitors’ satisfaction, dissatisfaction, and intention to revisit a destination. Societies, 11(78), 1–14. https://doi.org/10.3390/soc11030078
Sutoro, Guntoro, T. S., & Putra, M. F. P. (2020). Mental atlet Papua: Bagaimana karakteristik psikologis atlet atletik? Jurnal Keolahragaan, 8(1), 63–76. https://doi.org/doi:https://doi.org/10.21831/jk.v8i1.30312
Wandik, Y., Guntoro, T. S., & Putra, M. F. P. (2021). Training Center in the Midst of the COVID-19 Pandemic : What is the Indonesian Papuan Elite Athletes ’ Happiness Like? American Journal of Humanities and Social Sciences Research, 5(10), 103–109.
Widiastono, A., & Angriani, L. (2018). Analisis dan evaluasi sistem informasi geografis pariwisata Provinsi Papua. ILKOM Jurnal Ilmiah, 10(1), 33–37. https://doi.org/https://doi.org/10.33096/ilkom.v10i1.199.33-37
Yoshida, M., & James, J. D. (2010). Customer satisfaction with game and service experiences: Antecedents and consequences. Journal of Sport Management, 24(3), 338–361. https://doi.org/10.1123/jsm.24.3.338