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Chew, D. A., Yan, S., & Cheah, C. Y. (2008). Core Capability and Competitive Strategy for Construction SMEs in China. Chinese Management Studies , 2 (3), 203-214.
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Hatta, I. H. (2015). Orientasi Pasar, Orientasi Kewirausahaan, Kapabilitas Pemasaran dan Kinerja Pemasaran. Jurnal Aplikasi Manajemen ,13 (4), 653-661.
Hu, W., & Zhang, Y. (2012). New Venture Capability of the Transformation from Entrepreneurial Orientation to New Venture's Performance : Theory Model and empirical study in China. Nankai Business Review International , 3(3), 302-325.
Hunger, J. D., & Wheelen, T. L. 2003. Manajemen Strategis. (J. Agung, Penerj.) Yogyakarta: ANDI.
Jalali, A., Jaafar, M., & Ramayah, T. (2014). Entrepreneurial Orientation and Performance: The Interaction Effect of Customer Capital. World Journal of Entrepreneurship, Management and Sustainable Development ,10 (1), 48-68.
Jin, B., & Cho, H. J. (2018). Examining The Role of International Entrepreneurial Orientation, Domestic Market Competition, and Technological And Marketing Capabilities on SME’s Export Performance. Journal of Business & Industrial Marketing , Vol. 33 (Issue: 5), pp. 585-598.
Kajalo, S., & Lindblom, A. (2015). Market Orientation, Entrepreneurial Orientation and Business Performance among Small Retailers. International Journal of Retail & Distribution Management , Vol.43 (Issue: 7), pp.580-596.
Kamboj, S., & Rahman, Z. (2017). Market Orientation, Marketing Capabilities and Sustainable Innovation: The Mediating Role of Sustainable Consumption and Competitive Advantage. Management Research Review , Vol. 40 (Issue: 6), pp.698-724.
KBBI. (2017). Kamus Besar Bahasa Indonesia. Diambil kembali dari https://kbbi.kemendikbud.go.id
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Kocak, A., Carsrud, A., & Oflazoglu, S. (2017). Market, Entrepreneurial, and Tecnology Orientations : Impact on Innovation and Firm Performance. Management Decision , 55 (2), 248-270.
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran, Edisi Ketiga Belas. (B. Sabran, Penerj.) Jakarta: Erlangga.
Krush, M. T., Agnihotri, R., & Trainor, K. J. (2016). A Contingency Model of Marketing Dashboards and Their Influence on Marketing Strategy Implementation Speed and market Information Management Capability. European Journal of Marketing , vol. 50 (issue 12), pp.2077-2102.
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Lechner, C., & Gudmundsson, S. V. (2014). Entrepreneurial Orientation, Firm Strategy and Small Firm Performance. International Small Business Journal,32 (1), 36–60.
Mawu, I. P., Mandey, S. L., & Tawas, H. N. (2016). Analisis Pengaruh Kompetensi Pengetahuan Pemasaran dan Orientasi Kewirausahaan terhadap Kapabilitas Pemasaran dan Kinerja Pemasaran (Studi pada Wirausaha Industri Rumah Kayu Kota Tomohon). Jurnal EMBA , 4 (3), 173-183.
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Musrifah, & Murwatiningsih. (2017). Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan terhadap Kinerja Pemasaran melalui Keunggulan Bersaing. Management Analysis Journal , vol. 6 (issue 04), hal. 495-505.
Parnell, J. A. (2011). Strategic Capabilities, Competitive Strategy, and Performance Among Retailers in Argentina, Peru and the United States. Management Decision , Vol. 49 ( Issue: 1), pp.139-155.
Parnell, J. A., Long, Z., & Lester, D. (2015). Competitive Strategy, Capabilities and Uncertainty in Small and Medium Sized Enterprises (SMEs) in China and the United States. Management Decision , Vol. 53 (2), 402-431.
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Tsai, M. C., & Wang, C. (2017). Linking Service Innovation to firm Performance: The Roles of Ambidextrous Innovation and Market Orientation Capability. Chinese Management Studies , Vol. 11 (Issue: 4), pp.730-750.
Voola, R., & O'Cass, A. (2010). Implementing Competitive Strategies: The Role of Responsive and Proactive Market Orientations. European Journal of Marketing , Vol. 44 (Issue: 1/2), pp.245-266.
Wang, Y., & Poutziouris, P. (2010). Entrepreneurial Risk Taking: Empirical Evidence from UK Family Firms. International Journal of Entrepreneurial Behavior & Research ,16 (5),370-388.
Zacca, R., Dayan, M., & Ahrens, T. (2015). Impact of Network Capability on Small Business Performance. Management Decision , Vol. 53 (Issue: 1), pp.2-23.
Aristiyo, R., & Murwatiningsih. (2017). Meningkatkan Kinerja Pemasaran melalui Keunggulan Bersaing dengan Orientasi Kewirausahaan, Orientasi Pasar, dan Kemitraan. Management Analysis Journal, 6 (1), 36-44.
Badan Pusat Statistik. (2017). Badan Pusat Statistik. Dipetik December 19, 2017, dari Badan Pusat Statistik: https://bps.go.id
Badan Pusat Statistik. (2017). Potensi Ekonomi Kabupaten Pati. Dipetik December 19, 2018, dari Badan Pusat Statistik Kabupaten Pati: http://patikab.bps.go.id
Bonita, F. (2013). Strategi Pengembangan Industri Kecil Kerajinan Batik di Kota Semarang. Economics Development Analysis Journal , volume 2 (3), 234-245.
Callaway, S. K., & Jagani, S. B. (2015). The Impact of Banks’ Entrepreneurial Orientation on Strategic Control Systems. American Journal of Business , Vol. 30 (Issue: 1), pp.49-71.
Chew, D. A., Yan, S., & Cheah, C. Y. (2008). Core Capability and Competitive Strategy for Construction SMEs in China. Chinese Management Studies , 2 (3), 203-214.
Cravens, D. W. (1996). Pemasaran Strategis. (M. Ihsan, T. Sihombing, Penyunt., & L. Salim, Penerj.) Jakarta: Erlangga.
Ebert, R. J., & Griffin, R. W. (2015). Pengantar Bisnis edisi Kesepuluh. (D. B. Putera, Penerj.) Jakarta: Erlangga.
Falasca, M., Zhang, J., Conchar, M., & Li, L. (2017). The Impact of Customer Knowledge and Marketing Dynamic Capability on Innovation Performance: an Empirical Analysis. Journal of Business & Industrial Marketing ,32 ( 7), 901-912.
Famiyeh, S., Adaku, E., Amoako-Gyampah, K., Asante-Darko, D., & Amoatey, C. T. (2018). Environmental Management Practices, Operational Competitiveness and Environmental Performance: Empirical Evidence from A Developing Country. Journal of Manufacturing Technology Management .
Farida, N. (2016). Determinants of Marketing Performance : Innovation, Market Capabilities and Marketing Performance. Jurnal Dinamika Manajemen , vol. 7 (issue 01), pp. 59-65.
Farida, N., Naryoso, A., & Yuniawan, A. (2017). Model of Relationship Marketing and E-Commerce in Improving Marketing Performance of Batik SMEs. Jurnal Dinamika Manajemen , vol. 8 (issue 1), pp. 20-29.
Ferdinand, A. (2000). Manajemen Pemasaran : Sebuah Pendekatan Strategy. Research Paper Series. Semarang .
Ferdinand, A. 2014. Metode Penelitian Manajemen - Pedoman Penelitian untuk Penulisan Skripsi, Tesis, Dan Disertasi Ilmu Manajemen. Semarang: Badan Penerbit Universitas Diponegoro.
Ferdinand, A. (2011). Metode Penelitian Manajemen : Pedoman Penelitian untuk Penulisan Skripsi, Tesis, dan Disertasi Ilmu Manajemen. Semarang: Universitas Diponegoro.
Ferdinand, A. (2014). Structural Equation Modeling : Dalam Penelitian Manajemen 5th ed. Semarang: Badan Penerbit Universitas Diponegoro.
Ferdinand, A. (2014). Structural Equation Modeling: Dalam Penelitian Manajemen (5th edition ed.). Semarang: Badan Penerbit Universitas Negeri Semarang.
Ferraresi, A. A., Quandt, C. O., dos Santos, S. A., & Frega, J. R. (2012). Knowledge Management and Strategic Orientation: Leveraging Innovativeness and Performance. Journal of Knowledge Management , vol. 16 (issue 5), pp.688-701.
Halim, Hadiwidjojo, D., Solimun, & Djumahir. (2012). Kapabilitas Pemasaran sebagai Mediasi Pengaruh Orientasi Pasar Orientasi Pembelajaran dan Orientasi Kewirausahaan terhadap Kinerja Pemasaran (Studi pada Usaha Menengah di Sulawesi Tenggara). Jurnal Aplikasi Manajemen , vol. 10 (issue 03), hal. 472-484.
Hatta, I. H. (2015). Orientasi Pasar, Orientasi Kewirausahaan, Kapabilitas Pemasaran dan Kinerja Pemasaran. Jurnal Aplikasi Manajemen ,13 (4), 653-661.
Hu, W., & Zhang, Y. (2012). New Venture Capability of the Transformation from Entrepreneurial Orientation to New Venture's Performance : Theory Model and empirical study in China. Nankai Business Review International , 3(3), 302-325.
Hunger, J. D., & Wheelen, T. L. 2003. Manajemen Strategis. (J. Agung, Penerj.) Yogyakarta: ANDI.
Jalali, A., Jaafar, M., & Ramayah, T. (2014). Entrepreneurial Orientation and Performance: The Interaction Effect of Customer Capital. World Journal of Entrepreneurship, Management and Sustainable Development ,10 (1), 48-68.
Jin, B., & Cho, H. J. (2018). Examining The Role of International Entrepreneurial Orientation, Domestic Market Competition, and Technological And Marketing Capabilities on SME’s Export Performance. Journal of Business & Industrial Marketing , Vol. 33 (Issue: 5), pp. 585-598.
Kajalo, S., & Lindblom, A. (2015). Market Orientation, Entrepreneurial Orientation and Business Performance among Small Retailers. International Journal of Retail & Distribution Management , Vol.43 (Issue: 7), pp.580-596.
Kamboj, S., & Rahman, Z. (2017). Market Orientation, Marketing Capabilities and Sustainable Innovation: The Mediating Role of Sustainable Consumption and Competitive Advantage. Management Research Review , Vol. 40 (Issue: 6), pp.698-724.
KBBI. (2017). Kamus Besar Bahasa Indonesia. Diambil kembali dari https://kbbi.kemendikbud.go.id
Kementrian Perindustrian Republik Indonesia. (2011, Desember 15). Kementrian Perindustrian Republik Indonesia. Dipetik Agustus 15, 2018, dari Peraturan Menteri Perindustrian Republik Indonesia: https://kemenperin.go.id
Kocak, A., Carsrud, A., & Oflazoglu, S. (2017). Market, Entrepreneurial, and Tecnology Orientations : Impact on Innovation and Firm Performance. Management Decision , 55 (2), 248-270.
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran, Edisi Ketiga Belas. (B. Sabran, Penerj.) Jakarta: Erlangga.
Krush, M. T., Agnihotri, R., & Trainor, K. J. (2016). A Contingency Model of Marketing Dashboards and Their Influence on Marketing Strategy Implementation Speed and market Information Management Capability. European Journal of Marketing , vol. 50 (issue 12), pp.2077-2102.
Kuncoro, M. 2007. Ekonomika Industri Indonesia, Menuju Negara Industri Baru 2030? Yogyakarta: Andi.
Kuswanti, & Prihandono, D. (2017). Pengaruh Orientasi Pelanggan dan Orientasi Kewirausahaan terhadap Kinerja Pemasaran melalui Keunggulan Bersaing. Management Analysis Journal, 6 (03),341-350.
Lechner, C., & Gudmundsson, S. V. (2014). Entrepreneurial Orientation, Firm Strategy and Small Firm Performance. International Small Business Journal,32 (1), 36–60.
Mawu, I. P., Mandey, S. L., & Tawas, H. N. (2016). Analisis Pengaruh Kompetensi Pengetahuan Pemasaran dan Orientasi Kewirausahaan terhadap Kapabilitas Pemasaran dan Kinerja Pemasaran (Studi pada Wirausaha Industri Rumah Kayu Kota Tomohon). Jurnal EMBA , 4 (3), 173-183.
McDermott, C. M., Markman, G. D., & Balkin, D. B. (2003). Operations Strategy and New Venture Formation: A Conceptual Synthesis. Management Research: Journal of the Iberoamerican Academy of Management , 1 (2), 195-205.
Musrifah, & Murwatiningsih. (2017). Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan terhadap Kinerja Pemasaran melalui Keunggulan Bersaing. Management Analysis Journal , vol. 6 (issue 04), hal. 495-505.
Parnell, J. A. (2011). Strategic Capabilities, Competitive Strategy, and Performance Among Retailers in Argentina, Peru and the United States. Management Decision , Vol. 49 ( Issue: 1), pp.139-155.
Parnell, J. A., Long, Z., & Lester, D. (2015). Competitive Strategy, Capabilities and Uncertainty in Small and Medium Sized Enterprises (SMEs) in China and the United States. Management Decision , Vol. 53 (2), 402-431.
Rangkuti, F. 2000. Business Plan: Teknik Membuat Perencanaan Bisnis dan Analisis Kasus. Jakarta: Gramedia Pustaka Utama.
Rua, O., França, A., & Ortiz, R. F. (2018). Key Drivers of SMEs Export Performance: The Mediating Effect of Competitive Advantage. Journal of Knowledge Management , Vol. 22 (Issue: 2), pp.257-279.
Saiman, L. (2009). Kewirausahaan: Teori, Praktik, dan Kasus-kasus. Jakarta: Salemba Empat.
Sanusi, A. (2011). Metode Penelitian Bisnis. Jakarta: Salemba Empat.
Setiyaningrum, A., Udaya, J., & Efendi. 2015. Prinsip-Prinsip Pemasaran -Pengenalan Plus Tren Terkini tentang Pemasaran Global, Pemasaran Jasa, Green Marketing, Entrepreneural Marketing dan E-Marketing. Yogyakarta: ANDI.
Ismail, S. 2012. Manajemen Strategik. Jakarta: Erlangga.
Sugiyono. (2016). Metode Penelitian : Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2015). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif, dan R&D). Bandung: Alfabeta.
Sugiyono. (2012). Statistika Untuk Penelitian. Bandung: Alfabeta.
Suryana. (2013). Kewirausahaan : Kiat dan Proses Menuju Sukses. Jakarta: Salemba Empat.
Syukriah, A., & Hamdani, I. (2013). Peningkatan Eksistensi UMKM melalui Comparative Advantage Dalam Rangka Menghadapi MEA 2015 di Temanggung. Economics Development Analysis Journal , vol 02 (issue 2), pp 110-119.
Tsai, M. C., & Wang, C. (2017). Linking Service Innovation to firm Performance: The Roles of Ambidextrous Innovation and Market Orientation Capability. Chinese Management Studies , Vol. 11 (Issue: 4), pp.730-750.
Voola, R., & O'Cass, A. (2010). Implementing Competitive Strategies: The Role of Responsive and Proactive Market Orientations. European Journal of Marketing , Vol. 44 (Issue: 1/2), pp.245-266.
Wang, Y., & Poutziouris, P. (2010). Entrepreneurial Risk Taking: Empirical Evidence from UK Family Firms. International Journal of Entrepreneurial Behavior & Research ,16 (5),370-388.
Zacca, R., Dayan, M., & Ahrens, T. (2015). Impact of Network Capability on Small Business Performance. Management Decision , Vol. 53 (Issue: 1), pp.2-23.
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Affiliations
Dewi Wahyu Yanuarti
Universitas Negeri Semarang
Murwatiningsih Murwatiningsih
Universitas Negeri Semarang
How to Cite
1.
Yanuarti D, Murwatiningsih M. Mediating Role of Competitive Strategy and Marketing Capability on The Relationship between EntrepreneurialOrientation and Market Performance. MAJ [Internet]. 20Jun.2019 [cited 22Nov.2024];8(2):188-95. Available from: https://journal.unnes.ac.id/sju/maj/article/view/26254
Mediating Role of Competitive Strategy and Marketing Capability on The Relationship between EntrepreneurialOrientation and Market Performance
: A Case Study on Kapok Mattress Industry in Pati, Central Java
Vol 8 No 2 (2019): Management Analysis Journal
Submitted: Sep 30, 2018
Published: Jun 20, 2019
Abstract
The purpose of this research is to analyze the influence of entrepreneurial orientation and competitive strategy to market capability and market performance in kapok mattress industry. So, this results can be used as a consideration for kapok mattress industry and the future research. Populations of this research are 157 owner of kapok mattress industry. The samples of this research are about 130 respondents and this research use questionnaries and documentations for collecting the research data. Data analysis in this research is using Structural Equation Modeling (SEM) method through IBM SPSS AMOS 22 program. The finding of this research show that entrepreneurial orientation affect marketing performance, competitive strategy affect marketing capability, entrepreneurial orientation affect marketing performance through competitive strategy, and entrepreneurial orientation affect marketing performance through marketing capability. In this research, we can conclude that the kapok mattress industry in Pati can increase the marketing performance by increasing entrepreneurial orientation, competitive strategy, and marketing capability. Moreover, this entrepreneurial orientation and competitive strategy in this research can be used in kapok mattress industry properly. For the future research, the other variables can be reviewed for the future research so the kapok mattress industry can find the other marketing strategy for increasing their marketing performance.