Abdurrahman, M. S. (2017). Pertumbuhan E-Commerce Indonesia Tertinggi di Dunia.http://tekno.liputan6.com/read/2957050/pertumbuhan-e-commerce-indonesia tertinggi-di-dunia (Diunduh tanggal) 18 Januari 2018).
Adiwijaya, M., Kaihatu, T. S., Nugroho, A., & Kartika, E. W. (2016). The Descriptive Analysis of Aesthetic Appeal, Layout and Functionality, and Financial Security: Case Study for The Indonesian E-Commerce. Proceeding.
Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of retailing 79(2), 77–95.
Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
Babin, B. J., Darden, W. R. & Griffin, M. (1994). Work and/or fun: measuring hedonic and Utilitarian Shopping Value. Journal of Consumer Research 20(4): 644–57.
Beatty, S. E., & Ferrel, M. E. (1998). Impulse buying: modeling its precursors. Journal of retailing, 74(2), 169-191.
Chandon, P., Wansink, B., & Laurent, G. (2000). A benefit congruency framework of sales promotion effectiveness. Journal of marketing, 64(4), 65-81.
Dawson, S., Bloch, P. H. & Ridgway, N. (1990), Shopping Motives, Emotional States, and Retail Outcomes. Journal of retailing 66(4), 408-427.
Dey, D. K., & Srivastava, A. (2017). Impulse buying intentions of young consumers from a hedonic shopping prespective. Journal of Indian Business Research, 9(4), 266-282.
Dholakia, U. M. (2000). Temptation and resistance: an integrated model of consumpsion impulse formation and enactment. Psychhology & Marketing 17(11), 955-982.
Ervan, Muchammad. (2016). Analisis Pengaruh Motivasi Belanja Secara Hedonis Terhadap Kecenderungan Pembelian Impulsif. Skripsi. Yogyakarta : Fakultas Ekonomi dan Bisnis UGM
Farida, N. (2014). Analisis model kepuasan terhadap pembelian ulang. Jurnal Dinamika Manajement, 5(2).
Farida, N., Naryoso, A., & Yuniawan, A. (2017). Model of Relationship Marketing and E-Commerce in Improving Marketing Performance of Batik SMEs. Jurnal Dinamika Manajemen, 8(1), 20–29.
Fauziyah, F. A. (2017). Pengaruh Faktor Lingkungan Toko Terhadap Perilaku Pembelian Implusif dengan Kondisi Emosi Sebagai Variabel Pemediasi: Sebuah Pengujian Model Mehrabian-Russell.
Foroughi, A., Buang, N.A., Senik, Z. C & Hajmisadeghi, R. S. (2013). Impulse buying behavior and moderating role of gender among Iranian shoppers. Journal of Basic Applied Scientific Research, 3(4), 760-769.
Geetha, M., & Bharadhwah, S. (2016). Impulse buying behavior in India - an overview. Asian Journal of Business Research 6(1), 49-66.
http://www.magscholar.com/joomla/images/docs/ajbr/ajbrv6n1/ajbr160021.pdf.
Ghozali, I. (2011). Aplikasi Analisa Multivariate dengan Program IBM SPSS 19(Edisi 5). Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, I. (2014). Structural Equation Modeling Metode Alternatif Dengan Partial Least Square (PLS) Dilengkapi Software SmartPLS 3.0. Xlstat 2014 dan WarpPLS 4.0 (Edisi 4). Semarang: Badan Penerbit Universitas Diponegoro.
Haghirian, P., Madlberger, M., & Tanuskova, A. (2005, January). Increasing advertising value of mobile marketing – an empirical study of antecedents. In Proceedings of the 38th annual Hawai International conference on system sciences (pp. 32c-32c). IEEE
Hausman, A. (2000). A multi-method investigation of consumer motivations in impulse buying behavior. Journal of consumer marketing, 17(5), 403-426.
Hernawan. (2012). 10 Karakter Unik Konsumen Indonesia. Retrieved June 2,
2018, from www.marketing.co.id
https://beritagar.id/artikel/berita/daerah-makin-bergairah-belanja-online di akses pada 20 Mei 2018 pukul 21.15
http://lifestyle.bisnis.com/read/20180218/220/739874/ini-5-perilaku-konsumen-indonesia-saat-berbelanja-online diakses 13 April 2018 pukul 13.44
https://apjii.or.id/survei2017 diakses 22 Februari 2018 pukul 14.32
https://dailysocial.id/post/apjii-survei-internet-indonesia-2017 diakses 22 Februari pukul 14.45
https://www.gfk.com/countries/id/indonesia/ diakses 21 Februari 10.00
https://blog.midtrans.com/apa-saja-yang-harus-anda-ketahui-tentang-harbolnas-2017/ diakses pada 14 Februari 18.23
https://inet.detik.com/cyberlife/d-3722759/6-pesta-diskon-toko-online-yang-menggoda-konsumen?_ga=2.238426432.1714850568.1535551794-1239775165.1535551794 diakses pada 22 Februari 14.08
https://id.techinasia.com/survey-google-1-dari-2-orang-indonesia-yang-belum-mengadopsi-ecommerce-akan-segera-berbelanja-online diakses pada 24 Februari 2018 pukul 15.11
https://www.liputan6.com/tekno/read/3230715/5-prediksi-tren-e-commerce-di-indonesia-pada-2018 diakses pada 7 April 2018 pukul 16.02
https://news.detik.com/adv-nhl-detikcom/d-3761615/apa-itu-harbolnas diakses pada 17 April pukul 16.05
https://katadata.co.id/berita/2017/12/19/harbolnas-2017-cetak-rekor-transaksi-rp-47-triliun diakses pada 14 Februari pukul 18.39
Indrajit, R. E. (2001). E-Commerce: Kiat dan Strategi Bisnis di Dunia MayaNo
Title. Jakarta: PT Elex Media Komputindo.
Irianto, A. B. P. (2015). pemanfaatan social media untuk meningkatkan market share UKM. Teknomatika, 8(1), 1-12.
Ismail, H. A. (2016). Intention to Use Smartphone through Perceived Compatibility , Perceived Usefulness , and Perceived Ease of Use. Jurnal Dinamika Manajemen, 7(1), 1–10.
Kotler, P. (2004). Marketing Insight from A to Z: 80 Konsep yang harus dipahami setiap Manajer. Jakarta: Erlangga.
Kotler, P. (2005). Manajmen Pemasaran, Jilid 2. Jakarta: Bumi Aksara.
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran. Manajemen Pemasaran. Jakarta: PT Indeks.
Li, F., Zhou, N., Nicholls, J. A. F., Zhuang, G., & Kranendonk, C. (2004). Interlinear or inscription? A comparative study of Chinese and American mall shoppers’ behavior. Journal of Consumer Marketing, 21(1), 51-61.
Mardiati, L. (2012). Pengaruh Hedonic Shopping Motivations Terhadap Impulse Buying Behavior ( Penelitian Pada Yogya dan Ramayana Department Store Garut ). Jurnal Wacana Ekonomi, 13(3), 1–8.
MARLIYA, N. M., & WAHYONO, W. (2016). Membangun Consumer Loyalty melalui Social Media. Management Analysis Journal, 5(3).
Maulana, Adhi. (2014). Analisis Pengaruh Motivasi Hedonik Terhadap Kecenderungan Pembelian Impulsif pada Belanja Online. Skripsi. Yogyakarta : Fakultas Ekonomi dan Bisnis UGM
Mowen, J. C., & Minor, M. (2002). Perilaku Konsumen. Jakarta: Erlangga, 6.
Moe, W.W. (2003). Buying, searching or browsing: Differentiating between online shoppers using in-store navigational clickstream. Journal of Consumer Psycology, 13(1-2), 29-39.
Murwatiningsih, & Yulianto, A. (2017). The Use of Technology of Acceptance Model (TAM) to Recognize the Graduate Students ’ Behaviours in Using Sistem Akademik Terpadu (The Integrated Academic System/ Sikadu). International Journal of Electronic Research, 14(12), 415–422.
Nindyakirana, R. H., & Maftukhah, I. (2016). Membangun Emosi Positif Melelui Promosi Penjualan dan Lingkungan Toko Dampaknya Terhadap Impulse Buying. Management Analysis Journal, 5(4).
Panji, David. (2016). Pengaruh Motivasi Belanja Hedonik Terhadap Kecenderungan Pembelian Impulsif Produk Fesyen Daring. Skripsi. Yogyakarta : Fakultas Ekonomi dan Bisnis UGM
Ozen, H., & Engizek, N. (2014). Shopping online without thinking: being emotional or rational?. Asia pacific journal of marketing and logistics, 26(1), 78-93.
Park, E. J., Kim, E. Y., Funches, V. M. & Foxx, W. (2006). Sebuah model Struktural Fashion berorientasi Perilaku membeli impulse. Journal of Fashion Pemasaran dan Management, 10(4), hlm. 433-446
Park, E. J., Kim, E. Y., Funches, V. M. & Foxx, W. (2012). Apparel product attributes, web browsing, and e-impulse buying on shopping websites. Journal of Business Research, 65(11), 1583-1589.
Parsons, A. G. (2002). Non-functional motives for online shoppers based on shoppers : why we click. Journal of Consumer marketing, 19(5), 380-392.
Pratama, A. H. (2017). Perkembangan Pengguna Internet di Indonesia Tahun 2016 Terbesar di Dunia. https://id.techinasia.com/pertumbuhan-pengguna-internet-di- indonesia-tahun-2016. (Diunduh tanggal 27 Januari 2018)
Prameswari, N. S., Suharto, M., & Afatara, N. (2017). Developing E-Commerce for Micro Small Medium Enterprise (MSME) to Cope with Cultural Transformation of Online Shopping. Jurnal Dinamika Manajemen, 8(2), 188–198.
Purwa, E. M. R. G., & Yasa, N. N. K. (2011). Strategi Store Environment Dan Time Pressure Pada Pembelian Impulsif Melalui Emotional State. Jurnal Dinamika Manajemen, 2(1), 70–77.
Purnamasari, S., & Murwatiningsih. (2012). Brand Image Sebagai Mediasi Pengaruh Promosi, Harga Dan Sikap Konsumen Terhadap Keputusan Pembelian Jamu Nyonya Meneer Di Semarang Timur. Management Analysis Journal, 1(2), 120–128.
Sangadji, M. E. Sopiah. (2013) Perilaku Konsumen; Pendekatan Praktis disertai Himpunan Jurnal Penelitian. Yogyakarta: Penerbit Andi.
Sakitri, W., Arief, S., Maftukhah, I. & Tusyanah. (2017). Strategis Used by Indonesia Businessmen for Communication via Email in Global Trade Era, (102), 1–57.
Sarkar, A.(2011). Impact of utilitarian and hedonic shopping value on individual’s perceived benefits and risks in online shopping. International management review, 7(1), 58-65.
Shahnaz, N. B. F., & Wahyono, W. (2017). Faktor yang Mempengaruhi Minat Beli Konsumen di Toko Online. Management Analysis Journal, 5(4).
Somantri, A., & Sambas, A. M. (2006). Aplikasi Statistika dalam Penelitian. Bandung: Pustaka Setia.
Stern, H.(1962). Signifikansi Impuls membeli hari ini. Journal of Markerting, 26, 59-63.
Sulistiowati, H. & Widodo, P. B. (2015). Stres Dan Kecenderungan Pembelian Impulsif Pada Mahasiswa Universitas Diponegoro. Empati, 4(4), 32-37.
Sugiyono. (2013). Metode Penelitian Kuantitatif, Kuaitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2014). Metode Penelitian Kuantitatif, Kualitatif Dan R&D. Bandung : Alfabeta: Alfabeta.
Suyanto, M. (2003). Strategi Periklanan pada E-Commerce Perusahaan Top Dunia. Yogyakarta: Andi.
To, P.L., Liao, C. and Lin, T.H.(2007),â€Shopping motivations on internet: a study based on utilitarian and hedonic valueâ€, Technovation : The International Journal of Technological Innovation, Entrepreneurship and Technology Management, Vol. 27 No.12, pp- 774-787.
Utami, B., & Utama, A. (2017). Pengaruh Nilai Belanja Hedonik terhadap Impulse Buying dengan Emosi Positif sebagai Variabel Perantara ( Studi Kasus pada Pelanggan di Ambarukmo Plaza Yogyakarta ) The Influence Of Hedonic Shopping Value Toward Impulse Buying, (1), 12–22.
Utami, C. W. (2010). Manajemen Ritel_Strategi dan Implementasi Operasional Bisnis Ritel Modern di Indonesia
Wingsati, W. E., & Prihandono, D. (2017). Pengaruh Penanganan Kegagalan Layanan, Kepercayaan, dan Gaya Hidup terhadap Minat Pembelian Ulang Melalui Kepuasan Konsumen. Management Analysis Journal, 6 (2), 1-8.
Sherry, JF (1990). “Analisis social budaya pasar Midwesternâ€. Journal of Consumerâ€. Vol. 17 No2. Hlm 13-30.
Wolfinbarger, M., & Gilly, M. C. (2001). Shopping online forfreedom,control, and fun. California management review, 43(2), 34-55.
Westbrook, R. A., & Black, W. C. (1985). A motivation-based shopper typology. Journal of retailing.
Yu, C. & Bastin, M. (2010). Hedonic shopping value and impulse buying behavior in traditional economies : A symbiosis in the Mainland China marketplace. Journal of Brand Management, 18(2), 105-114.
Zarita, D. (2015). Pengaruh Motivasi Hedonik Pada Kecenderungan Pembelian Impulsif Produk Fashion Belanja Online. Desertasi. Yogyakarta : Fakultas Ekonomi dan Bisnis UGM
Adiwijaya, M., Kaihatu, T. S., Nugroho, A., & Kartika, E. W. (2016). The Descriptive Analysis of Aesthetic Appeal, Layout and Functionality, and Financial Security: Case Study for The Indonesian E-Commerce. Proceeding.
Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of retailing 79(2), 77–95.
Arnold, M. J., & Reynolds, K. E. (2012). Approach and avoidance motivation: investigating hedonic consumption in a retail setting. Journal of Retailing, 88(3), 399-411.
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
Babin, B. J., Darden, W. R. & Griffin, M. (1994). Work and/or fun: measuring hedonic and Utilitarian Shopping Value. Journal of Consumer Research 20(4): 644–57.
Beatty, S. E., & Ferrel, M. E. (1998). Impulse buying: modeling its precursors. Journal of retailing, 74(2), 169-191.
Chandon, P., Wansink, B., & Laurent, G. (2000). A benefit congruency framework of sales promotion effectiveness. Journal of marketing, 64(4), 65-81.
Dawson, S., Bloch, P. H. & Ridgway, N. (1990), Shopping Motives, Emotional States, and Retail Outcomes. Journal of retailing 66(4), 408-427.
Dey, D. K., & Srivastava, A. (2017). Impulse buying intentions of young consumers from a hedonic shopping prespective. Journal of Indian Business Research, 9(4), 266-282.
Dholakia, U. M. (2000). Temptation and resistance: an integrated model of consumpsion impulse formation and enactment. Psychhology & Marketing 17(11), 955-982.
Ervan, Muchammad. (2016). Analisis Pengaruh Motivasi Belanja Secara Hedonis Terhadap Kecenderungan Pembelian Impulsif. Skripsi. Yogyakarta : Fakultas Ekonomi dan Bisnis UGM
Farida, N. (2014). Analisis model kepuasan terhadap pembelian ulang. Jurnal Dinamika Manajement, 5(2).
Farida, N., Naryoso, A., & Yuniawan, A. (2017). Model of Relationship Marketing and E-Commerce in Improving Marketing Performance of Batik SMEs. Jurnal Dinamika Manajemen, 8(1), 20–29.
Fauziyah, F. A. (2017). Pengaruh Faktor Lingkungan Toko Terhadap Perilaku Pembelian Implusif dengan Kondisi Emosi Sebagai Variabel Pemediasi: Sebuah Pengujian Model Mehrabian-Russell.
Foroughi, A., Buang, N.A., Senik, Z. C & Hajmisadeghi, R. S. (2013). Impulse buying behavior and moderating role of gender among Iranian shoppers. Journal of Basic Applied Scientific Research, 3(4), 760-769.
Geetha, M., & Bharadhwah, S. (2016). Impulse buying behavior in India - an overview. Asian Journal of Business Research 6(1), 49-66.
http://www.magscholar.com/joomla/images/docs/ajbr/ajbrv6n1/ajbr160021.pdf.
Ghozali, I. (2011). Aplikasi Analisa Multivariate dengan Program IBM SPSS 19(Edisi 5). Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, I. (2014). Structural Equation Modeling Metode Alternatif Dengan Partial Least Square (PLS) Dilengkapi Software SmartPLS 3.0. Xlstat 2014 dan WarpPLS 4.0 (Edisi 4). Semarang: Badan Penerbit Universitas Diponegoro.
Haghirian, P., Madlberger, M., & Tanuskova, A. (2005, January). Increasing advertising value of mobile marketing – an empirical study of antecedents. In Proceedings of the 38th annual Hawai International conference on system sciences (pp. 32c-32c). IEEE
Hausman, A. (2000). A multi-method investigation of consumer motivations in impulse buying behavior. Journal of consumer marketing, 17(5), 403-426.
Hernawan. (2012). 10 Karakter Unik Konsumen Indonesia. Retrieved June 2,
2018, from www.marketing.co.id
https://beritagar.id/artikel/berita/daerah-makin-bergairah-belanja-online di akses pada 20 Mei 2018 pukul 21.15
http://lifestyle.bisnis.com/read/20180218/220/739874/ini-5-perilaku-konsumen-indonesia-saat-berbelanja-online diakses 13 April 2018 pukul 13.44
https://apjii.or.id/survei2017 diakses 22 Februari 2018 pukul 14.32
https://dailysocial.id/post/apjii-survei-internet-indonesia-2017 diakses 22 Februari pukul 14.45
https://www.gfk.com/countries/id/indonesia/ diakses 21 Februari 10.00
https://blog.midtrans.com/apa-saja-yang-harus-anda-ketahui-tentang-harbolnas-2017/ diakses pada 14 Februari 18.23
https://inet.detik.com/cyberlife/d-3722759/6-pesta-diskon-toko-online-yang-menggoda-konsumen?_ga=2.238426432.1714850568.1535551794-1239775165.1535551794 diakses pada 22 Februari 14.08
https://id.techinasia.com/survey-google-1-dari-2-orang-indonesia-yang-belum-mengadopsi-ecommerce-akan-segera-berbelanja-online diakses pada 24 Februari 2018 pukul 15.11
https://www.liputan6.com/tekno/read/3230715/5-prediksi-tren-e-commerce-di-indonesia-pada-2018 diakses pada 7 April 2018 pukul 16.02
https://news.detik.com/adv-nhl-detikcom/d-3761615/apa-itu-harbolnas diakses pada 17 April pukul 16.05
https://katadata.co.id/berita/2017/12/19/harbolnas-2017-cetak-rekor-transaksi-rp-47-triliun diakses pada 14 Februari pukul 18.39
Indrajit, R. E. (2001). E-Commerce: Kiat dan Strategi Bisnis di Dunia MayaNo
Title. Jakarta: PT Elex Media Komputindo.
Irianto, A. B. P. (2015). pemanfaatan social media untuk meningkatkan market share UKM. Teknomatika, 8(1), 1-12.
Ismail, H. A. (2016). Intention to Use Smartphone through Perceived Compatibility , Perceived Usefulness , and Perceived Ease of Use. Jurnal Dinamika Manajemen, 7(1), 1–10.
Kotler, P. (2004). Marketing Insight from A to Z: 80 Konsep yang harus dipahami setiap Manajer. Jakarta: Erlangga.
Kotler, P. (2005). Manajmen Pemasaran, Jilid 2. Jakarta: Bumi Aksara.
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran. Manajemen Pemasaran. Jakarta: PT Indeks.
Li, F., Zhou, N., Nicholls, J. A. F., Zhuang, G., & Kranendonk, C. (2004). Interlinear or inscription? A comparative study of Chinese and American mall shoppers’ behavior. Journal of Consumer Marketing, 21(1), 51-61.
Mardiati, L. (2012). Pengaruh Hedonic Shopping Motivations Terhadap Impulse Buying Behavior ( Penelitian Pada Yogya dan Ramayana Department Store Garut ). Jurnal Wacana Ekonomi, 13(3), 1–8.
MARLIYA, N. M., & WAHYONO, W. (2016). Membangun Consumer Loyalty melalui Social Media. Management Analysis Journal, 5(3).
Maulana, Adhi. (2014). Analisis Pengaruh Motivasi Hedonik Terhadap Kecenderungan Pembelian Impulsif pada Belanja Online. Skripsi. Yogyakarta : Fakultas Ekonomi dan Bisnis UGM
Mowen, J. C., & Minor, M. (2002). Perilaku Konsumen. Jakarta: Erlangga, 6.
Moe, W.W. (2003). Buying, searching or browsing: Differentiating between online shoppers using in-store navigational clickstream. Journal of Consumer Psycology, 13(1-2), 29-39.
Murwatiningsih, & Yulianto, A. (2017). The Use of Technology of Acceptance Model (TAM) to Recognize the Graduate Students ’ Behaviours in Using Sistem Akademik Terpadu (The Integrated Academic System/ Sikadu). International Journal of Electronic Research, 14(12), 415–422.
Nindyakirana, R. H., & Maftukhah, I. (2016). Membangun Emosi Positif Melelui Promosi Penjualan dan Lingkungan Toko Dampaknya Terhadap Impulse Buying. Management Analysis Journal, 5(4).
Panji, David. (2016). Pengaruh Motivasi Belanja Hedonik Terhadap Kecenderungan Pembelian Impulsif Produk Fesyen Daring. Skripsi. Yogyakarta : Fakultas Ekonomi dan Bisnis UGM
Ozen, H., & Engizek, N. (2014). Shopping online without thinking: being emotional or rational?. Asia pacific journal of marketing and logistics, 26(1), 78-93.
Park, E. J., Kim, E. Y., Funches, V. M. & Foxx, W. (2006). Sebuah model Struktural Fashion berorientasi Perilaku membeli impulse. Journal of Fashion Pemasaran dan Management, 10(4), hlm. 433-446
Park, E. J., Kim, E. Y., Funches, V. M. & Foxx, W. (2012). Apparel product attributes, web browsing, and e-impulse buying on shopping websites. Journal of Business Research, 65(11), 1583-1589.
Parsons, A. G. (2002). Non-functional motives for online shoppers based on shoppers : why we click. Journal of Consumer marketing, 19(5), 380-392.
Pratama, A. H. (2017). Perkembangan Pengguna Internet di Indonesia Tahun 2016 Terbesar di Dunia. https://id.techinasia.com/pertumbuhan-pengguna-internet-di- indonesia-tahun-2016. (Diunduh tanggal 27 Januari 2018)
Prameswari, N. S., Suharto, M., & Afatara, N. (2017). Developing E-Commerce for Micro Small Medium Enterprise (MSME) to Cope with Cultural Transformation of Online Shopping. Jurnal Dinamika Manajemen, 8(2), 188–198.
Purwa, E. M. R. G., & Yasa, N. N. K. (2011). Strategi Store Environment Dan Time Pressure Pada Pembelian Impulsif Melalui Emotional State. Jurnal Dinamika Manajemen, 2(1), 70–77.
Purnamasari, S., & Murwatiningsih. (2012). Brand Image Sebagai Mediasi Pengaruh Promosi, Harga Dan Sikap Konsumen Terhadap Keputusan Pembelian Jamu Nyonya Meneer Di Semarang Timur. Management Analysis Journal, 1(2), 120–128.
Sangadji, M. E. Sopiah. (2013) Perilaku Konsumen; Pendekatan Praktis disertai Himpunan Jurnal Penelitian. Yogyakarta: Penerbit Andi.
Sakitri, W., Arief, S., Maftukhah, I. & Tusyanah. (2017). Strategis Used by Indonesia Businessmen for Communication via Email in Global Trade Era, (102), 1–57.
Sarkar, A.(2011). Impact of utilitarian and hedonic shopping value on individual’s perceived benefits and risks in online shopping. International management review, 7(1), 58-65.
Shahnaz, N. B. F., & Wahyono, W. (2017). Faktor yang Mempengaruhi Minat Beli Konsumen di Toko Online. Management Analysis Journal, 5(4).
Somantri, A., & Sambas, A. M. (2006). Aplikasi Statistika dalam Penelitian. Bandung: Pustaka Setia.
Stern, H.(1962). Signifikansi Impuls membeli hari ini. Journal of Markerting, 26, 59-63.
Sulistiowati, H. & Widodo, P. B. (2015). Stres Dan Kecenderungan Pembelian Impulsif Pada Mahasiswa Universitas Diponegoro. Empati, 4(4), 32-37.
Sugiyono. (2013). Metode Penelitian Kuantitatif, Kuaitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2014). Metode Penelitian Kuantitatif, Kualitatif Dan R&D. Bandung : Alfabeta: Alfabeta.
Suyanto, M. (2003). Strategi Periklanan pada E-Commerce Perusahaan Top Dunia. Yogyakarta: Andi.
To, P.L., Liao, C. and Lin, T.H.(2007),â€Shopping motivations on internet: a study based on utilitarian and hedonic valueâ€, Technovation : The International Journal of Technological Innovation, Entrepreneurship and Technology Management, Vol. 27 No.12, pp- 774-787.
Utami, B., & Utama, A. (2017). Pengaruh Nilai Belanja Hedonik terhadap Impulse Buying dengan Emosi Positif sebagai Variabel Perantara ( Studi Kasus pada Pelanggan di Ambarukmo Plaza Yogyakarta ) The Influence Of Hedonic Shopping Value Toward Impulse Buying, (1), 12–22.
Utami, C. W. (2010). Manajemen Ritel_Strategi dan Implementasi Operasional Bisnis Ritel Modern di Indonesia
Wingsati, W. E., & Prihandono, D. (2017). Pengaruh Penanganan Kegagalan Layanan, Kepercayaan, dan Gaya Hidup terhadap Minat Pembelian Ulang Melalui Kepuasan Konsumen. Management Analysis Journal, 6 (2), 1-8.
Sherry, JF (1990). “Analisis social budaya pasar Midwesternâ€. Journal of Consumerâ€. Vol. 17 No2. Hlm 13-30.
Wolfinbarger, M., & Gilly, M. C. (2001). Shopping online forfreedom,control, and fun. California management review, 43(2), 34-55.
Westbrook, R. A., & Black, W. C. (1985). A motivation-based shopper typology. Journal of retailing.
Yu, C. & Bastin, M. (2010). Hedonic shopping value and impulse buying behavior in traditional economies : A symbiosis in the Mainland China marketplace. Journal of Brand Management, 18(2), 105-114.
Zarita, D. (2015). Pengaruh Motivasi Hedonik Pada Kecenderungan Pembelian Impulsif Produk Fashion Belanja Online. Desertasi. Yogyakarta : Fakultas Ekonomi dan Bisnis UGM
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Affiliations
Lailatul Maqhfiroh
Student
Dorojatun Prihandono
Universitas Negeri Semarang
How to Cite
1.
Maqhfiroh L, Prihandono D. The Role of Time Availability in Moderating Hedonic Shopping Motivation toward Impulse Buying of Consumer Online at Harbolnas’s Event. MAJ [Internet]. 20Jun.2019 [cited 22Nov.2024];8(2):135-4. Available from: https://journal.unnes.ac.id/sju/maj/article/view/26310
The Role of Time Availability in Moderating Hedonic Shopping Motivation toward Impulse Buying of Consumer Online at Harbolnas's Event
Vol 8 No 2 (2019): Management Analysis Journal
Submitted: Oct 1, 2018
Published: Jun 20, 2019
Abstract
This study aims to examine the influences of hedonic shopping motivation toward online impulse buying on online customers online shop at Harbolnas event which time availability as moderating variable. Hedonic shopping motivation in this research are categorized into five categories whice are adventure shopping, social shopping, relaxation shopping, idea shopping and value shopping. The object of this study is customer online shop who were followed and bought product on Harbolnas event. This method of this study is quantitative research by using survey, with the sample size of one hundred and ten people who often make online purchase on Harbolnas event. The technique for sample selection is using non probability sampling with the type of purposive sampling. The data were collected by using questionnare with Likert scale. The method for data analysis is SEM ( Structual Equation Modeling) with PLS ( Partial Least Square). The results showed that hedonic shopping motivation has positive and significant influence toward impulse buying. However adventure shopping, social shopping and idea shopping has negative and not significant influence toward impulse buying. Time availability has not moderated relation between hedonic shopping motivation toward impulse buying.