Asrinta, P. S. (2018). The Influence of Sales Promotion and Store Atmosphere towards Impulse Buying with Shopping Emotion as Intervening Variable. Journal of Research in Management, 1(2), 23-33.
Babin, B., Darden, W., & Griffin, W. (1994). Work and/or fun? Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 644-56.
Bagozzi, R. (1998). Marketing Management. Upper Saddle River, New Jersey: Prentice-Hall.
Bandura, A. (1973). Aggression: A social learning analysis. Englewood Cliffs: NJ : Prentice Hall.
Belanche, D., Flavián, C., & Pérez-Rueda, A. (2017). User adaptation to interactive advertising formats: the effect of previous exposure, habit and time urgency on ad skipping behaviors. Telematics and Informatics, 961-972.
Belk, R. (1985). Materialism: trait aspects of living in the material world. Journal of Consumer Research, 15, 265-280.
Belk, R. W. (1985). Materialism: Trait aspects of living in the material world. Journal of Consumer Research, 265 - 80.
Buijzen, M., & Valkenburg, P. (2003). Consumer Research, 483-503.
Chang, H., Wong, K. H., & Chu, T. (2018). Online advertorial attributions on consumer responses: materialism as a moderator. Online Information Review, 697-717.
Chang, L., & Arkin, M. R. (2002). Materialism as an Attempt to Cope with Uncertainty. Psychology & Marketing, 389-406.
d’Astous, A. (1990). An inquiry into the compulsive side of normal consumers. Journal of Consumer Policy, 15-31.
Díez, D., Aragay, N., Soms, M., Prat, G., Bonet, P., & Casas, M. (2018). Women with compulsive buying or gambling disorder: Similar profiles for different behavioural addictions. Comprehensive Psychiatry, 95-99.
Dittmar, H. (2004). Understanding and Diagnosing Compulsive Buying. Hoboken, NJ, US: John Wiley & Sons Inc.
Dittmar, H. (2005). Compulsive buying—A growing concern? An examination of gender, age, and endorsement of materialistic values as predictors. British Journal of Psychology, 467-491.
Donald W. Black, M. (2007). Compulsive Buying Disorder: A Review of the Evidence. CNS Spectr, 2(12), 124-132.
Festinger, L. (1954). A theory of social comparison processes. Human Relations, 117-140.
Handan, V., & Jun, S. (2008). Towards A Framework For Understanding Compulsive Buyers Online: Exploring The Effects of Online Sales Promotions. In Proceedings of the 39th Southwest Decision Sciences Institute Annual Conference, (pp. 598-607). Houston, TX, USA.
Hendrick, V., Blanken, P., & Adriaans, N. (1992). Snowball Sampling: A Pilot Study on Cocaine Use. Rotterdam: Ivo.
Islam, T., Wei, J., Sheikh, Z., Hamid, Z., & Azam, R. I. (2017). Determinants of compulsive buying behavior among young adults: The mediating role of materialism. Journal of Adolescence, 117-130.
Jennifer, Y., & Kim. K. P, J. (2004). Compulsive Buying Behavior and Its Relationship to Perceived Social Status Associated With Buying, Materialism, Self-Esteem, and Apparel-Product Involvement. Family and Consumer Science Research, 3(32), 291-314.
Kasser, T. (2002). The high price of materialism. Cambridge, MA: MIT Press.
Kwak, H., Zinkhan, G. M., & DeLorme, D. E. (2002). Effects of compulsive buying tendencies on attitudes toward advertising: The moderating role of exposure to TV commercials and TV shows. Journal of Current Issues and Research in Advertising, 17-32.
Lee, S.-H., Lennon, S. J., & Rudd, N. (2000). Compulsive consumption tendencies among television shoppers. Family and Consumer Sciences Research Journal, 463 - 488.
Li, H., & Lo, H. (2015). “Do you recognize its Brand? The effectiveness of online in-stream video advertisements. Journal of Advertising, 208-218.
Manchanda, R. (2010). A comparative study of compulsive buying behaviour between working and non-working women. Pragyaan, 1.
Meenakshi, H., & Arpita, K. (2013). Gender as a moderator of the relationship between materialism and fashion clothing involvement among Indian youth. International Journal of Consumer Studies, 37(1), 112-120.
Miltgen, C., Cases, A.-S., & Russell, C. (2019). Consumers’ responses to Facebook advertising across pcs and mobile phones. Journal of Advertising Research, 414-432.
Mochammad, F., Kousar, S. F., & Mortaza, S. (2015). Brand Name, Sales Promotion and Consumers’ Online Purchase Intention for Cell-phone Brands.International Journal of Marketing Studies, 7(1), 167-179.
Moschis, G., & Moore, R. (1982). A longitudinal study of television advertising effects. Journal of Consumer Research, 279-286.
Nga, J. K., Yong, L. H., & Sellappan, R. (2011). The influence of image consciousness, materialism and compulsive spending on credit card usage intentions among youth. Young Consumers, 243–253.
O'Guinn, T. C., & Faber, R. (1989). Compulsive Buying: A Phenomenological Exploration. Journal Consumer Research, 147-157.
O’Shaughnessy, J., & O’Shaughnessy, N. J. (2002). Marketing, the consumer society and hedonism. European Journal of Marketing, 524-547.
Pieter, P. P., & Olsen, J. C. (2010). Consumer Behavior and Strategy (9th edition ed.). Singapore: McGraw- Hill International Edition.
Piotr, T. (2019). Influence of Materialism on Compulsive Buying Behavior: General Similarities and Differences Related to Studies on Young Adult Consumers in Poland and US. Journal of International Consumer Marketing, 243-267.
Pollay, R. (1986). The distorted mirror: Reflections on the unintended consequences of advertising. Journal of Marketing, 18-36.
Prabarini, A., Heryanto, B., & Astuti, P. (2018). Pengaruh Promosi Penjualan Dan Potongan Harga Terhadap Keputusan Pembelian Konsumen Produk Kecantikan Wardah Di Toserba Borobudur Kediri. Jimek (Journal Ilmiah Mahasiswa Ekonomi), 1(2), 259-270.
Richins, M. L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: scale development and validation. Journal of Consumer Research, 19, 504-521.
Richins, M., & Dawson, S. (1992). A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation. Journal of Consumer Research, 19, 303-316.
Ronald, J. F., & O’Guinn, C. T. (1992). A Clinical Screener for Compulsive Buying. Journal of Consumer Research, 456-469.
Snijders, T. (1992). Estimation on the basis of snowball samples: how to weight. Bulletin Methodologie Sociologique, 59-70.
Statistik, B. P. (2021). Indikator Kesejahteraan Rakyat 2021. Jakarta: BPS- RI.
Thirarut, S., & Johri, L. M. (2007). mpact of status brand strategy on materialism in Thailand. Journal of Consumer Marketing, 275-282.
Valette-Florence, P., Guizani, H., & Merunka, D. (2011). The impact of brand personality and sales promotions on brand equity. Journal of Business Research, 24-28.
Babin, B., Darden, W., & Griffin, W. (1994). Work and/or fun? Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 644-56.
Bagozzi, R. (1998). Marketing Management. Upper Saddle River, New Jersey: Prentice-Hall.
Bandura, A. (1973). Aggression: A social learning analysis. Englewood Cliffs: NJ : Prentice Hall.
Belanche, D., Flavián, C., & Pérez-Rueda, A. (2017). User adaptation to interactive advertising formats: the effect of previous exposure, habit and time urgency on ad skipping behaviors. Telematics and Informatics, 961-972.
Belk, R. (1985). Materialism: trait aspects of living in the material world. Journal of Consumer Research, 15, 265-280.
Belk, R. W. (1985). Materialism: Trait aspects of living in the material world. Journal of Consumer Research, 265 - 80.
Buijzen, M., & Valkenburg, P. (2003). Consumer Research, 483-503.
Chang, H., Wong, K. H., & Chu, T. (2018). Online advertorial attributions on consumer responses: materialism as a moderator. Online Information Review, 697-717.
Chang, L., & Arkin, M. R. (2002). Materialism as an Attempt to Cope with Uncertainty. Psychology & Marketing, 389-406.
d’Astous, A. (1990). An inquiry into the compulsive side of normal consumers. Journal of Consumer Policy, 15-31.
Díez, D., Aragay, N., Soms, M., Prat, G., Bonet, P., & Casas, M. (2018). Women with compulsive buying or gambling disorder: Similar profiles for different behavioural addictions. Comprehensive Psychiatry, 95-99.
Dittmar, H. (2004). Understanding and Diagnosing Compulsive Buying. Hoboken, NJ, US: John Wiley & Sons Inc.
Dittmar, H. (2005). Compulsive buying—A growing concern? An examination of gender, age, and endorsement of materialistic values as predictors. British Journal of Psychology, 467-491.
Donald W. Black, M. (2007). Compulsive Buying Disorder: A Review of the Evidence. CNS Spectr, 2(12), 124-132.
Festinger, L. (1954). A theory of social comparison processes. Human Relations, 117-140.
Handan, V., & Jun, S. (2008). Towards A Framework For Understanding Compulsive Buyers Online: Exploring The Effects of Online Sales Promotions. In Proceedings of the 39th Southwest Decision Sciences Institute Annual Conference, (pp. 598-607). Houston, TX, USA.
Hendrick, V., Blanken, P., & Adriaans, N. (1992). Snowball Sampling: A Pilot Study on Cocaine Use. Rotterdam: Ivo.
Islam, T., Wei, J., Sheikh, Z., Hamid, Z., & Azam, R. I. (2017). Determinants of compulsive buying behavior among young adults: The mediating role of materialism. Journal of Adolescence, 117-130.
Jennifer, Y., & Kim. K. P, J. (2004). Compulsive Buying Behavior and Its Relationship to Perceived Social Status Associated With Buying, Materialism, Self-Esteem, and Apparel-Product Involvement. Family and Consumer Science Research, 3(32), 291-314.
Kasser, T. (2002). The high price of materialism. Cambridge, MA: MIT Press.
Kwak, H., Zinkhan, G. M., & DeLorme, D. E. (2002). Effects of compulsive buying tendencies on attitudes toward advertising: The moderating role of exposure to TV commercials and TV shows. Journal of Current Issues and Research in Advertising, 17-32.
Lee, S.-H., Lennon, S. J., & Rudd, N. (2000). Compulsive consumption tendencies among television shoppers. Family and Consumer Sciences Research Journal, 463 - 488.
Li, H., & Lo, H. (2015). “Do you recognize its Brand? The effectiveness of online in-stream video advertisements. Journal of Advertising, 208-218.
Manchanda, R. (2010). A comparative study of compulsive buying behaviour between working and non-working women. Pragyaan, 1.
Meenakshi, H., & Arpita, K. (2013). Gender as a moderator of the relationship between materialism and fashion clothing involvement among Indian youth. International Journal of Consumer Studies, 37(1), 112-120.
Miltgen, C., Cases, A.-S., & Russell, C. (2019). Consumers’ responses to Facebook advertising across pcs and mobile phones. Journal of Advertising Research, 414-432.
Mochammad, F., Kousar, S. F., & Mortaza, S. (2015). Brand Name, Sales Promotion and Consumers’ Online Purchase Intention for Cell-phone Brands.International Journal of Marketing Studies, 7(1), 167-179.
Moschis, G., & Moore, R. (1982). A longitudinal study of television advertising effects. Journal of Consumer Research, 279-286.
Nga, J. K., Yong, L. H., & Sellappan, R. (2011). The influence of image consciousness, materialism and compulsive spending on credit card usage intentions among youth. Young Consumers, 243–253.
O'Guinn, T. C., & Faber, R. (1989). Compulsive Buying: A Phenomenological Exploration. Journal Consumer Research, 147-157.
O’Shaughnessy, J., & O’Shaughnessy, N. J. (2002). Marketing, the consumer society and hedonism. European Journal of Marketing, 524-547.
Pieter, P. P., & Olsen, J. C. (2010). Consumer Behavior and Strategy (9th edition ed.). Singapore: McGraw- Hill International Edition.
Piotr, T. (2019). Influence of Materialism on Compulsive Buying Behavior: General Similarities and Differences Related to Studies on Young Adult Consumers in Poland and US. Journal of International Consumer Marketing, 243-267.
Pollay, R. (1986). The distorted mirror: Reflections on the unintended consequences of advertising. Journal of Marketing, 18-36.
Prabarini, A., Heryanto, B., & Astuti, P. (2018). Pengaruh Promosi Penjualan Dan Potongan Harga Terhadap Keputusan Pembelian Konsumen Produk Kecantikan Wardah Di Toserba Borobudur Kediri. Jimek (Journal Ilmiah Mahasiswa Ekonomi), 1(2), 259-270.
Richins, M. L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: scale development and validation. Journal of Consumer Research, 19, 504-521.
Richins, M., & Dawson, S. (1992). A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation. Journal of Consumer Research, 19, 303-316.
Ronald, J. F., & O’Guinn, C. T. (1992). A Clinical Screener for Compulsive Buying. Journal of Consumer Research, 456-469.
Snijders, T. (1992). Estimation on the basis of snowball samples: how to weight. Bulletin Methodologie Sociologique, 59-70.
Statistik, B. P. (2021). Indikator Kesejahteraan Rakyat 2021. Jakarta: BPS- RI.
Thirarut, S., & Johri, L. M. (2007). mpact of status brand strategy on materialism in Thailand. Journal of Consumer Marketing, 275-282.
Valette-Florence, P., Guizani, H., & Merunka, D. (2011). The impact of brand personality and sales promotions on brand equity. Journal of Business Research, 24-28.
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Affiliations
Irawan Randikaparsa
Muhammadiyah Purwokerto University
Ali Akbar Anggara
Muhammadiyah Purwokerto University
Chandra Suparno
Jenderal Soedirman University
Ascariena Rafinda
Department of Management, Faculty of Economics, Universitas Negeri Semarang, Indonesia
How to Cite
1.
Randikaparsa I, Anggara A, Suparno C, Rafinda A. Understanding The Role of Materialism on The Relationship Between Advertising and Compulsive. MAJ [Internet]. 5Dec.2022 [cited 29Apr.2024];11(3):253-9. Available from: https://journal.unnes.ac.id/sju/maj/article/view/62410
Understanding The Role of Materialism on The Relationship Between Advertising and Compulsive
Vol 11 No 3 (2022): Management Analysis Journal
Submitted: Nov 23, 2022
Published: Dec 5, 2022
Abstract
To academics and policymakers. This study is to examine the effect of Advertising on compulsive purchasing and materialism as mediating variables in Purwokerto. Using the snowball sampling technique, 450 samples were gathered from various areas of the city of Purwokerto, Indonesia. This research employs PLS. The promotion was statistically significant at 5% and had a positive link with materialism in Purwokerto, Indonesia, according to the findings. Similarly, materialism was found to be statistically significant and favourable in 95% of compulsive buyers. , materialism influences the connection between advertising and compulsive purchasing. The study suggests that it is essential to prioritize these elements.