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Affiliations
Rifal Yoga Pratama
Manajemen Pemasaran, Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret, Indonesia
Catur Sugiarto
Manajemen Pemasaran, Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret, Indonesia
How to Cite
Parents' Religious Considerations When Choosing A School: Marketization of Faith-Based Primary Schools in Indonesia.
Vol 12 No 1 (2023): Management Analysis Journal
Submitted: Feb 17, 2023
Published: Mar 30, 2023
Abstract
This study aims to explain the phenomenon of marketization of faith-based elementary schools in Indonesia, the increase in new students in Islamic schools is often linked to the religious awareness of parents. So an investigation was carried out related to the religiosity of parents with their consideration in choosing an elementary school. This study used a qualitative method by involving parents who had different opinions in the consideration of choosing a school. The investigation into parental religiosity was obtained through interviews with 20 parents. Supporting informants: 1 religious teacher and 1 member of the ministry of religion. Broadly speaking, religious parents emphasize a more conscious attitude towards the importance of religious knowledge for their child, with a postulate: the investment in the afterlife. In addition, other considerations of parents place more emphasis on moral education than academic achievement. This study takes a new perspective on the marketization of faith-based primary schools integrated with parental religiosity. By exploring their considerations in choosing the ideal school according to their self-image