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Demirkan, I., Srinivasan, R. & Nand, A. 2022. Innovation in SMEs: the role of employee training in German SMEs. Journal of Small Business and Enterprise Development, 29(3): 421–440.
Dhameria, V., Ghozali, I., Hidayat, A. & Aryanto, V.D.W. 2021. Networking capability, entrepreneurial marketing, competitive advantage, and marketing performance. Uncertain Supply Chain Management, 9(4): 941–948.
Dubey, R., Gunasekaran, A., Childe, S.J., Roubaud, D., Fosso Wamba, S., Giannakis, M. & Foropon, C. 2019. Big data analytics and organizational culture as complements to swift trust and collaborative performance in the humanitarian supply chain. International Journal of Production Economics, 210: 120–136.
Dutta, S. & Kumar, J.A. 2022. Knowledge creation and external consultants during ERP implementation: an interpretive study. Business Process Management Journal, 28(1): 113–130.
El-Mallah, R.K.E.-D., Aref, A.A. el H. & Sherif, S. 2019. The role of social responsibility in protecting the environment – case of the petrochemical companies in Alexandria Governorate. Review of Economics and Political Science: 1–33.
Elrehail, H., Emeagwali, O.L., Alsaad, A. & Alzghoul, A. 2018. The impact of Transformational and Authentic leadership on innovation in higher education: The contingent role of knowledge sharing. Telematics and Informatics, 35(1): 55–67.
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Gašić, D. & Berber, N. 2021. The Influence of Flexible Work Arrangement on Employee Behavior During the COVID-19 Pandemic in the Republic of Serbia. Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, 26(3): 73–88.
Gupta, S., Justy, T., Kamboj, S., Kumar, A. & Kristoffersen, E. 2021. Big data and firm marketing performance: Findings from knowledge-based view. Technological Forecasting and Social Change, 171(1): 1–36.
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Heenkenda, H., Xu, F., Kulathunga, K. & Senevirathne, W. 2022. The Role of Innovation Capability in Enhancing Sustainability in SMEs: An Emerging Economy Perspective. Sustainability (Switzerland), 14(17): 10832.
Hendar, N. & Sugiyarti, G. 2018. Religio-centric fashion advantage on marketing performance: The role of innovativeness and customer responsiveness. Contaduría y Administración, 63(4): 1–20.
Heng, L. & Afifah, N. 2020. Entrepreneurial Orientation for Enhancement of Marketing Performance. International Review of Management and Marketing, 10(3): 46–53.
Hernita, Surya, B., Perwira, I., Abubakar, H. & Idris, M. 2021. Economic business sustainability and strengthening human resource capacity based on increasing the productivity of small and medium enterprises (SMES) in Makassar city, Indonesia. Sustainability (Switzerland), 13(6): 1–37.
Hurley, R.F. & Hult, G.T.M. 1998. Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination. Journal of Marketing, 62(3): 42–54.
International Labour Organization (ILO). 2019. Financing Small Businesses in Indonesia: Challenges and Opportunities. www.ilo.org/publns.
Iqbal, S., Martins, J.M., Mata, M.N., Naz, S., Akhtar, S. & Abreu, A. 2021. Linking entrepreneurial orientation with innovation performance in smes; the role of organizational commitment and transformational leadership using smart pls-sem. Sustainability (Switzerland), 13(8): 4361.
Ismail, T. 2015. Cultural control, creativity, social capital and organizational performance: Empirical study of Small to Medium Sized Enterprises (SME) In Indonesia. International Journal of Entrepreneurship, 19: 60–73.
Jajja, M., Kannan, V., Brah, S. & Hassan, S. 2017. Linkages between firm innovation strategy, suppliers, product innovation, and business performance: Insights from resource dependence theory. International Journal of Operations & Production Management, 37(8): 1054–1075.
Jha, P.P. & Cottam, E. 2021. Embeddedness of Inter-firm Ties and Knowledge Creation. European Management Review, 18(3): 215–227.
Kale, P., Singh, H. & Perlmutter, H. 2000. Learning and protection of proprietary assets in strategic alliances: Building relational capital. Strategic Management Journal, 21(3): 217–237.
Khamaludin, Syam, S., Rismaningsih, F., Lusiani, Arlianti, L., Herlani, A.F., Fahlevi, M., Rahmadi, R., Windyasari, V.S. & Widiyatun, F. 2022. The influence of social media marketing, product innovation and market orientation on indonesian smes marketing performance. International Journal of Data and Network Science, 6(12022): 9–16.
Kock, N. 2015. Common Method Bias in PLS-SEM. International Journal of e-Collaboration, 11(4): 1–10.
Kumar, B. & Gajakosh, A.R. 2021. MSMEs Issues and Prospectus of Uttarakhand: Conceptual Investigation with Special Reference to COVID-19. SEDME (Small Enterprises Development, Management & Extension Journal): worldwide window on MSME Studies, 48(3): 299–310.
Lichtenthaler, U. 2016. Toward an innovation-based perspective on company performance. Management Decision, 54(1): 66–87.
Madrid-Guijarro, A., Martin, D.P. & García-Pérez-de-Lema, D. 2021. Capacity of open innovation activities in fostering product and process innovation in manufacturing SMEs. Review of Managerial Science, 15(7): 2137–2164.
Mahr, D., Lievens, A. & Blazevic, V. 2014. The value of customer cocreated knowledge during the innovation process. Journal of Product Innovation Management, 31(3): 599–615.
Mayr, S., Mitter, C., Kücher, A. & Duller, C. 2021. Entrepreneur characteristics and differences in reasons for business failure: evidence from bankrupt Austrian SMEs. Journal of Small Business & Entrepreneurship, 33(5): 539–558.
Menne, F., Surya, B., Yusuf, M., Suriani, S., Ruslan, M. & Iskandar, I. 2022. Optimizing the Financial Performance of SMEs Based on Sharia Economy: Perspective of Economic Business Sustainability and Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(1): 1–24.
Messersmith, J.G. & Wales, W.J. 2013. Entrepreneurial orientation and performance in young firms: The role of human resource management. International Small Business Journal, 31(2): 115–136.
Meutia. 2015. The relationship between entrepreneurship social competence and marketing performance in Indonesian smes: The role of business networking and product innovation. International Journal of Applied Business and Economic Research, 13(7): 5357–5373.
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Affiliations
Eko Sasono
STIE SEMARANG
Wanuri Wanuri
Affiliation not stated
Siti Khayatun
Affiliation not stated
How to Cite
1.
Sasono E, Wanuri W, Khayatun S. Network Capability, Knowledge Creation, Product Innovation, and Marketing Performance of Micro, Small, and Medium Enterprises (MSMEs). MAJ [Internet]. 28Jun.2023 [cited 18Jul.2024];12(2):218-31. Available from: https://journal.unnes.ac.id/sju/maj/article/view/67324
Network Capability, Knowledge Creation, Product Innovation, and Marketing Performance of Micro, Small, and Medium Enterprises (MSMEs)
Network Capability, Knowledge Creation, Product Innovation, and Marketing Performance of Micro, Small, and Medium Enterprises (MSMEs)
Vol 12 No 2 (2023): Management Analysis Journal
Submitted: Mar 25, 2023
Published: Jun 28, 2023
Abstract
Micro, Small, and Medium Enterprises (MSMEs) are one of the most developed
creative industries in Indonesia and are able to make significant contribution to
Indonesia's GDP (Gross Domestic Product), but the high growth of MSMEs has
not been able to create sustainable MSMEs performance. Factors that influence
each other include network capability, marketing performance, knowledge creation,
and product innovation. This study aims to empirically prove the effect of network
creation on marketing performance and knowledge creation, the effect of
knowledge creation on product innovation, and the effect of product innovation on
marketing performance. The sample in this study were 250 respondents of MSME
owners in Semarang City. The data collection method used questionnaire
distributed to MSMEs owners through Google Forms. Data analysis used
descriptive statistics and structural equation modelling with the Smart PLS
program. The results showed that network capability has positive and significant
effect on marketing performance and knowledge creation, knowledge creation has
positive and significant effect on product innovation, and product innovation has
positive and significant effect on marketing performance