[1]
Andani, K. and Wahyono, W. 2018. Influence of Sales Promotion, Hedonic Shopping Motivation and Fashion Involvement Toward Impulse Buying through a Positive Emotion. Management Analysis Journal. 7, 4 (Dec. 2018), 448-457. DOI:https://doi.org/10.15294/maj.v7i4.24105.