JARINGAN SOSIAL PEMASARAN PADA KOMUNITAS NELAYAN TRADISIONAL BANTEN
(1) Jalan Jend. Ahmad Yani, 42434, Indonesia
Abstract
Traditional fisherman rely on seasonal condition when they do fishing, their fishing product, their capital, and social network marketing.The study aimed to investigate the characteristic of traditional fisherman. Their social system and their marketing strategies. It was a qualitative study using partisipative observation, in-depth interview, and documentation technique. The subjects of the study were capital owner, boat owner, fisherman, and officer of fish auction. The study showed that traditional fisherman community in Lontar did its fishing based on fishing equipment which consisted of rejung, net, reef fish, and clam.The boats capacity were about 15-17 pk, with 3-4 miles distance and 1-2 hours journey to fishing location. Traditional fishermen were highly depent on capital owner (langgan) whom they got the capital from and they gave the fishing products to. Moreover, langgan decided the price and fish marketting. Some of traditional fishermen could directly sold their fishing products themselves because they had their own capital. The fisherman community sold their fishing products in fish auction, which price was determinied by the kinds and sizes of the fishes.
Keywords
Full Text:
PDFReferences
Agus, R. dan Dewi, G. 2013. Strategi Pengembangan Investasi Di Sekitar Pelabuhan Perikanan Tipe B Di Jawa Barat, Jurnal Akuatika 4 (1): 89-101
Anwar B.P. Kajian Kekuatan Hasil Tangkapan : Kasus Pelabuhan Perikanan Nusantara (PPN) Pelabuhanratu Sukabumi. Jurnal Mangrove dan Pesisir 10 (1): 8-19
Amelia L., Christian R.D., Djuwita R.R.A. 2013 Manajemen Tenaga Kerja Tempat Pelelangan Ikan (TPI) Aertembaga Kota Bitung, Jurnal Ilmiah Akulturasi Agrobisnis Perikanan 1 (1): 11-14
Creswell, J, 2009. Research design: Qualitative, Quantitative and Mixed Methods Approaches, Sage, Thousand Oaks.
Damsar. 2002. Sosiologi Ekonomi. PT. Raja Grafindo Persada, Jakarta.
Fukuyama, F. 2005. Guncangan Besar. Kodrat Manusia dan Tata Sosial Baru.Terjamahan dari buku asli. The Great Disruption: Human Nature and the Reconstitution of Sosial Order. Gramedia Pustak Utama , Jakarta.
Harini, D.N. 2012. Dari Miyang Ke Longlenan : Pengaruh Jaringan Sosial Pada Transformasi Masyarakat Nelayan, Jurnal Komunitas 4 (2) : 178-190
Hasibuan, J. 2006. Social Capital (Menuju Keunggulan Budaya Manusia Indonesia). MR-United Press, Jakarta.
Hendrik, 2013. Peranan Tempat Pelelangan Ikan (TPI) Dalam Pemasaran Ikan Hasil Tangkapan Nelayan Di Pangkalan Pendaratan Ikan (PPI) Kec. Tanjung Beringin Kab.Serdang Bedagai Provinsi Sumatera Utara. Jurnal Terubuk, 41 (1): 102-108
Johnson, DP. 1988. Teori Sosiologi Klasik dan Modern Penerbit PT. Gramedia. Jakarta.
Kusnadi. 2000. Nelayan: Strategi adaptasi dan jaringan sosial. Bandung: Humaniora Utama Press Bandung.
-------------2002. Konflik Sosial Nelayan, Kemiskinan dan Perebutan Sumberdaya Perikanan. Yogyakarta: LKiS.
Lawang, R.M.Z. 2005. Kapital Sosial Dalam Perspektif Sosiologi. Cetakan Kedua. FISIP UI Press, Depok
Mubyarto, L.S., dan Dove. 1984. Nelayan dan Kemiskinan; Studi Ekonomi-Antropologi di Dua Desa Pantai. Jakarta. Rajawali
Refbacks
- There are currently no refbacks.
![Creative Commons License](https://i.creativecommons.org/l/by/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution 4.0 International License.