Re-existence of the Culture of Shame in Online Buying and Selling Fraudulent Practices to Improve Consumer Protection in the Era of the Industrial Revolution 4.0 Meng-eksistensikan Kembali Budaya Malu dalam Praktik Penipuan Jual Beli Online untuk Meningkatkan Perlindungan Konsumen di Era Revolusi Industri 4.0

Abstract

The world has now entered the era of the Industrial Revolution 4.0 marked by the use of technology in all fields. The practice of buying and selling now takes advantage of increasingly rapid technological developments. The method used in this study is to use a descriptive qualitative approach in which the main problems will be explained, and an analysis of the problems regarding the emergence of online purchases. The authorities have committed crimes under the ITE Law which are often ineffective and inadequate. The culture of shame as a local wisdom in Indonesia often makes people feel more careful, because real social sanctions are obtained by perpetrators often causing a deterrent effect for perpetrators and not criminal penalties. But the growing culture of shame began to disappear in the middle of the ages.