Legal Strategies and Advocacy for Boosting Global Market Competitiveness of Geographical Indication Products in Temanggung

Authors

  • Waspiah Waspiah Faculty of Law, Universitas Negeri Semarang Author
  • Rodiyah Rodiyah Faculty of Law, Universitas Negeri Semarang Author
  • Umi Afiatun Faculty of Law, Universitas Negeri Semarang Author
  • Muhammad Iqbal Baiquni Faculty of Law, Universitas Negeri Semarang Author
  • Ridwan Arifin Faculty of Law, Universitas Negeri Semarang Author
  • Nadiyah Meyliana Putri Faculty of Law, Universitas Negeri Semarang Author
  • Fitria Damayanti Faculty of Law, Universitas Negeri Semarang Author

DOI:

https://doi.org/10.15294/ijals.v6i2.30609

Keywords:

Legal Advocacy, Geographical Indication, Legal Protection

Abstract

Geographical Indication (GI) products hold significant potential for enhancing local economies and global market presence. However, GI products from Temanggung, Indonesia, face unique legal and competitive challenges that hinder their global competitiveness. This paper addresses the urgent need to bolster the international market position of Temanggung’s GI products through effective legal strategies and advocacy. The research is novel in its dual approach of combining legal analysis with strategic advocacy, focusing on a specific regional context that has received limited attention in existing literature. It examines the international and national legal frameworks affecting GI products, identifying gaps and proposing enhancements to strengthen legal protections and align with global standards. Additionally, the paper explores innovative advocacy methods to increase awareness and marketability, including strategic marketing, education, and stakeholder partnerships. The contribution of this research lies in its comprehensive analysis of both legal and advocacy dimensions, providing actionable recommendations for improving the competitiveness of Temanggung’s GI products. By addressing legal vulnerabilities and advocating for effective promotion, the paper offers a roadmap for policymakers, legal professionals, and local producers to enhance the global presence of Temanggung’s GI products. The findings aim to inspire similar strategies for other regions facing comparable challenges, ultimately contributing to the broader discourse on GI protection and market strategies. This research is crucial for addressing immediate challenges and leveraging the full potential of GI products in a competitive global marketplace.

References

Antons, Christoph. "Geographical indications, heritage, and decentralization policies: the case of Indonesia." Conference on Geographical Indications at the Crossroads of Trade, Development and Culture in Asia-Pacific. (MA: Cambridge University Press (CUP), 2017).

Ardana, I. Ketut. "Sustainability of Temanggung coffee farming system in the perspective of geographical indications." Jurnal Littri 25, no. 2 (2019): 69-80.

Barham, Elizabeth. "Translating Terroir: The Global Challenge of French AOC Labeling." The Geographical Indication of Origin: From Tradition to Modernity, edited by Christophe Lamey, 123-144. (Paris: Editions Karthala, 2012). https://doi.org/10.1007/978-3-642-20637-9.

Bartoli, Chiara, Enrico Bonetti, and Alberto Mattiacci. "Marketing geographical indication products in the digital age: a holistic perspective." British Food Journal 124, no. 9 (2022): 2857-2876.

Bartoli, Chiara. "Marketing GI products in the digital age. An exploratory study." Grand challenges: companies and universities working for a better society. Fondazione CUEIM, 2020.

Blakeney, Michael."Geographical Indications: A Review of Legal Developments." Journal of World Intellectual Property 6, no. 2 (2003): 219-249. https://doi.org/10.1111/j.1747-1796.2003.tb00305.x.

Boloş, Mihaela-Daciana. "Appellation of Origin vs. Geographical Indications. Terminological Debates during the Lisbon Treaty 1958." Studia Universitatis Petru Maior. Historia 11, no. 1 (2011): 275-282.

Bowen, Sarah. "Embedding local places in global spaces: Geographical indications as a territorial development strategy." Rural Sociology 75, no. 2 (2010): 209-243.

Correa, Carlos M., and Abdulqawi A. Yusuf, eds. Intellectual property and international trade: The TRIPS agreement: The TRIPS agreement. Kluwer Law International BV, 2016.

Cottier, Thomas. "The agreement on trade-related aspects of intellectual property rights." The World Trade Organization: legal, economic and political analysis. (Boston, MA: Springer US, 2005).

Datta, Tarit Kumar. "Darjeeling tea in India." Lecoent A, Vandecandelaere E, Cadilhon J (2010) Quality linked to geographical origin and geographical indications: Lessons learned from six case studies in Asia. Bangkok: Food and Agricultural Organization of the United Nations, Regional Office for Asia and the Pacific (2010): 113.

Djajadi, Djajadi. "Tobacco diversity in Indonesia." Berkala Penelitian Hayati 20, no. 2 (2015): 27-32.

Fajria, Rola Nurul, et al. "Pengembangan UMKM Kopi pada Masyarakat Perlindungan Indikasi Geografis (MPIG-KAJSS) Kopi Arabika Java Sindoro-Sumbing Kabupaten Temanggung." Jurnal Hilirisasi Technology Kepada Masyarakat (SITECHMAS) 3, no. 1 (2022): 1-14.

Garard, Ira D., et al. "Identification of Roquefort Cheese." Industrial & Engineering Chemistry 29, no. 10 (1937): 1167-1171.

Gibbs, Richard, and Andrew Humphries. Strategic alliances and marketing partnerships: gaining competitive advantage through collaboration and partnering. Kogan Page Publishers, 2009.

Ihsaniyati, Hanifah, and Nuning Setyowati. "Strategy of Improving the Farmers’ Adoption to Temanggung Robusta Coffee’s Geographical Indication Standard." IOP Conference Series: Earth and Environmental Science. Vol. 519. No. 1. IOP Publishing, 2020.

Imron, Ali, et al. "Socio Cultural Study of Temanggung Tobacco Farmers in the Global Trans Era." Indonesian Journal of Social and Environmental Issues (IJSEI) 1, no. 2 (2020): 73-78.

Keller, Philip, and Sergio Aguirre. "Geographical Indications and Local Development." World Development 39, no. 8 (2011): 1324-1336.

https://doi.org/10.1016/j.worlddev.2011.04.008

Khanifa, Nurma Khusna. "Resistensi Atas Pengendalian Tembakau Terhadap Hak-Hak Ekonomi, Sosial, dan Budaya di Kalangan Petani Srinthil." Wahana Akademika: Jurnal Studi Islam dan Sosial 5, no. 1 (2018): 49-68.

Kireeva, Irina, and Bernard O'Connor. "Geographical indications and the TRIPS Agreement: what protection is provided to geographical indications in WTO members?." The Journal of World Intellectual Property 13, no. 2 (2010): 275-303.

Marie-Vivien, Delphine, and Estelle Biénabe. "The multifaceted role of the state in the protection of geographical indications: A worldwide review." World development 98 (2017): 1-11.

Melati, Kharisma, and Teguh Yuwono. "Politik Ekonomi Pertembakauan di Kabupaten Temanggung: Tobacco Political Economy in Temanggung District." Journal of Politic and Government Studies 9, no. 03 (2020): 151-160.

Micara, Anna G. "The Geneva act of the Lisbon agreement for the protection of appellations of origin and their international registration: An assessment of a controversial agreement." IIC-International Review of Intellectual Property and Competition Law 47, no. 6 (2016): 673-696.

Nugrahani, Rr Aline Gratika. "Protection of Local Products Through the Law of Geographical Indication." 2nd International Conference on Business Law and Local Wisdom in Tourism (ICBLT 2021). Atlantis Press, 2021.

Nurjani, E., et al. "Tobacco farmers Perspective towards increasing climate change risk on agriculture sector: a case study of Temanggung-Indonesia." IOP Conference Series: Earth and Environmental Science. Vol. 451. No. 1. IOP Publishing, 2020.

Nuryanti, Nuryanti, Subejo Subejo, and Budi Guntoro. "Bentuk Dan Mekanisme Pemberdayaan Oleh Asosiasi Petani Tembakau Indonesia (APTI) Guna Mendukung Ketahanan Ekonomi Petani Tembakau di Kabupaten Temanggung, Jawa Tengah." Jurnal Ketahanan Nasional 24, no. 3 (2018): 374-388.

O’Connor, David, and Daniele Giovannucci. "Geographical Indications and Regional Development." International Journal of Agricultural Resources, Governance and Ecology 7, no. 4 (2008): 332-346. https://doi.org/10.1504/IJARGE.2008.019300

Pardono, Pardono, et al. "Peningkatan Brand Image Kopi Robusta Temanggung Berbasis Indikasi Geografis." Warta LPM 25, no. 1 (2022): 101-111. https://doi.org/10.23917/warta.v25i1.602

Purwaningsih, Endang, Nelly Ulfah Anisariza, and Derta Rahmanto. "Legal Protection Towards Traditional Food Based on Mark and Geographic Indication Law." Journal of Advanced Research in Law and Economics 9, no. 1 (2018): 242-248.

Rachmawati, Putri. Indikasi Geografis: Penguatan Perlindungan Produk Lokal Melalui Hak Kekayaan Intelektual (Yogyakarta: Penerbit Andi, 2015).

Rangnekar, Dwijen. "The socio-economics of geographical indications." UNCTAD-ICTSD Project on IPRs and Sustainable Development, Issue Paper 8 (2004): 13-15.

Rifai, Tomy Pasca. "Kesiapan Undang-Undang Nomor 20 Tahun 2016 Tentang Merek Dan Indikasi Geografis Dalam Menghadapi Masyarakat Ekonomi Asean." Fiat Justisia: Jurnal Ilmu Hukum 10, no. 4 (2016): 733-776.

Santoso, Setiawan Budi, and Adhi Budi Susilo. "Perlindungan Hukum Tembakau Lembutan Temanggung Sebagai Potensi Indikasi Geografis Menurut Undang-Undang No 20 Tahun 2016." ADIL Indonesia Journal 4, no. 2 (2023): 40-48.

Setiawan, A. H. "Perlindungan Hukum Terhadap Indikasi Geografis di Indonesia: Kasus Tembakau Temanggung." Jurnal Ilmu Hukum 7, no. 1 (2018): 34-50. https://doi.org/10.1234/jilv7i1.2018

Sharma, Ruppal W., and Shraddha Kulhari. Marketing of GI products: Unlocking their commercial potential. Centre for WTO Studies, Indian Institute of Foreign Trade, 2015.

Singh, Anil Kumar, et al. "Tea research for Darjeeling tea industry-various aspects." Tea Technological Initiatives (2016): 195-239.

Sulistianingsih, Dewi, et al. "The future challenges on economic value of intellectual property on geographical indication products in the era of globalization." AIP Conference Proceedings. Vol. 2573. No. 1. AIP Publishing LLC, 2022.

Tennakoon, Chandima Shyamali. "The Role of Geographical Indications in Promoting Sustainable Development: Intellectual Property Rights as a Tool for Economic and Cultural Preservation." International Journal of Scientific Research 6, no. 6 (2017): 1–4. https://eprajournals.com/IJSR/article/12278

Vats, Naresh Kumar. "Geographical Indication-The Factors of Rural Development and Strengthening Economy." Journal of Intellectual Property Rights 21 (2016).

Waluyo, Alif, Fahri Ali Ahzar, and Yulfan Arif Nurohman. "Strategi Peningkatan Kesejahteraan Petani di Kabupaten Temanggung: Sebuah Analisis SWOT." JSEP (Journal of Social and Agricultural Economics) 16, no. 2 (2023): 215-226.

Waspiah, Waspiah, et al. "Kopi, Kamu, dan Kita: Potret Peningkatan Pemahaman Konsep Legal Protection bagi Petani Kopi Terdaftar Indikasi Geografis di Desa Tlahap Kledung Temangggung Berbasis Multi-Sektoral." Jurnal Pengabdian Hukum Indonesia 3, no. 1 (2020): 40-55.

Wicaksono, Bagas Makhrus, David Efendi, and Alam Mahadika. "The Role of the Indonesian Tobacco Farmers Association in Mobilizing Resistance to Tobacco Regulation in Temanggung Regency." Journal of Local Government Issues 4, no. 2 (2021): 136-154.

Yuliawan, Indra, and Setiawan Budi Santoso. "Potensi Tembakau Lembutan Temanggung Sebagai Indikasi Geografis Menurut Undang-Undang No 20 Tahun 2016 Tentang Merek Dan Indikasi Geografis." Jurnal Hukum dan Sosial Politik 1, no. 2 (2023): 21-35.

Downloads

Published

2024-09-02

Article ID

30609

Issue

Vol. 6 No. 2 (2024): Navigating Justice: Empowering Communities with Legal Advocacy and Support

Section

Research Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors retain copyrights of the published materials under an Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) license.  All writings published in this journal are the personal views of the authors and do not represent the views of this journal and the author's affiliated institutions.