Feasibility Analysis of "HAELVARA" Clothing in the Neo Eco and Ethical Ready To Wear Concepts

Abstract

This study aims to analyze the feasibility of Haelvara fashion developed with a Neo Eco and ethical ready-to-wear approach inspired by traditional bamboo woven houses. The study uses a descriptive method with a quantitative approach to obtain objective and systematic data regarding the feasibility level of the developed fashion products. The data collection technique was carried out using a feasibility assessment instrument that includes six indicators, namely design, size, aesthetics, sewing techniques, fashion performance, and special features according to the source of the idea. The instrument validity test was carried out using Aiken's V, while the reliability test used the Interclass Correlation Coefficient (ICC). The results showed that all instrument items were declared valid and had a very high level of reliability. In addition, the results of the Haelvara fashion feasibility evaluation obtained an average percentage of 88.71% with a very feasible category. These results indicate that the application of the Neo Eco and ethical ready-to-wear concepts is able to produce ready-to-wear fashion products that not only have aesthetic value, but also support aspects of sustainability and social responsibility in contemporary fashion design.