Vol. 17 No. 2 (2026): September

Articles

• Driving Purchase Decisions and Electronic Word of Mouth Through Influencer Marketing, Gamification, and Live Streaming: Evidence from TikTok Shop

  Tirto Tantri, Meylani Tuti (Author)

  202-217

  Article ID 40002

  • pdf

  DOI: https://doi.org/10.15294/jdm.v17i2.40002