Achieving Sustainable Performance in the Hospitality Industry based on Environmental Management, Pro-Environmental Behavior and Green Marketing Mix 7P

Bambang Hengky Rainanto

Abstract

Tourism is undeniable can grow the economy of a country. However, if not managed properly, tourism also has negative impacts that must be watched out for. The object of this study was General Managers or Hotel Managers in East Java Province, Indonesia with 228 respondents. This research is important because the tourism sector is an effective sector to increase foreign exchange for the province of East Java. This study aims to develop a relationship model between the Environmental Management System (EMS), Pro-Environmental Behavior (PEB), and the Green Marketing Mix 7 P’s (GMM 7P’s) as a mediator to achieve Sustainable Industrial Performance (SIP) with 17 hypotheses. The research uses quantitative methods, data collection through surveys and processing using SmartPLS 3. The results of the study found 14 hypotheses were accepted, while three hypotheses were rejected. The results of the study show that EMS implementation has a significant relationship with economic and social performance but has no relationship with environmental performance. PEB directly has a significant relationship with environmental performance but not with economic and social. GMM has a significant relationship with the three SIP elements. GMM is also a suitable partial mediator for EMS and PEB to achieve SIP.

Keywords

Green Marketing Mix 7p’S, Environmental Management System, Pro-Environmental Behavior, Sustainable Performance

Full Text:

PDF

References

Alatsas, Peter. (2020). Symbiosis in Hospitality Management. Austin Macauley. London, UK.

Azam, M., Alam, Md. M. & Hafeez, M.H. (2018). Effect of tourism on environmental pollution: Further evidence from Malaysia, Singapore and Thailand. Journal of Cleaner Production 190, pp. 330-338.

Fatoki, Olawale. (2019). Hotel Employees’ Pro-Environmental Behaviour: Effect of Leadership Behaviour, Institutional Support and Workplace Spirituality. Sustainability. pp.1-15.

Fornell, C. & Larcker, D.F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, Vol. 18, No. 1, pp. 39-50.

Hair, J., Hair, J., Hollingsworth, C. L., Hollingsworth, C. L., Randolph, A. B., Randolph, A. B. & Chong, A. Y. L. (2017a). An updated and expanded assessment of PLS-SEM in information systems research. Industrial Management & Data Systems, 117(3), pp. 442-458.

Hourneaux, F., Gabriel, M. & Gallardo-vazquez, D. (2018). Triple bottom line and sustainable performance measurement in industry companies. Revista de Gestão, pp. 413-429.

Ilhami, M., Anugrah Santaufanny, F., & Sinambella, R. (2020). Efektivitas Aver Viewer dalam Memantau Kemacetan Lalu Lintas di Kota Batu. Jurnal Publisitas, 7(1), pp. 11-22.

Peng, N. & Chen, A., (2019). Luxury Hotels Going Green - The Antecendents and Consequences of Consumer Hesitation. Journal of Sustainable Tourism, pp. 1-19.

Pereira, V., Silva, G. M., & Dias, Á. (2021). Sustainability Practices in Hospitality: Case Study of a Luxury Hotel in Arrábida Natural Park. Sustainability, 13(6), 3164. pp. 1-21.

Rainanto B.H., Bon, A.T.B., & Purba J.H. (2022a). Environmental Management System and Pro-Environmental Behavior in Realizing Sustainable Industry Performance: Mediating Role of Green Marketing Management. International Journal of Global Optimization and Its Optimization, 1(2), 12-21.

Rainanto B.H., Bon, A.T.B., & Purba J.H. (2022b). Developing the Conceptual Model of Sustainable Industrial Performance in the Hospitality Industry. International Journal of Global Optimization and Its Optimization, 1(2), 80-89.

Tanjung, F. (2019). Lahan pertanian di Kota Malang semakin berkurang. Retrieved on December 12, 2020, from: https://radarmalang.id/lahan-pertanian-di-kota-malang-semakin-berkurang/

UNWTO World Tourism Organization. Actual Trends vs Tourist 2030 Forecast-World. https://www.moodiedavittreport.com/global-tourist-arrivals-leap-by-6-in-2018-reports-unwto/. 14 April 2019.

UNWTO World Tourism Organization. Sustainable Development of Tourism. dt.unwto.org/content/about-us-5. 17 April 2019.

Walhi. (2020). Bahaya! Kualitas Air di Jawa Timur Mengalami Penurunan. Retrieved on December 2021, from:suarasurabaya.net.

Walhi. (2021). Tingginya Intensitas Bencana Hidrometeorologi di Jawa Timur dan Pentingnya Peran Pemerintah. Walhijatim.


View Counter: Abstract - 360 and PDF - 396

Refbacks

  • There are currently no refbacks.