Value Chain Analysis on Handmade Batik Products

Suzanna Ratih Sari, Fahmi Arifan, Triyono Triyono, Ulfatun Niswah


Since the recognition of batik by UNESCO, the batik market has expanded throughout the world. This is marked by the increase in the value of batik exports to various countries. In the midst of increasingly fierce trade competition, industries are demanded to be capable and have high competitiveness. Although batik is considered as one of the strategic industries, in terms of development, batik still faces several problems both internally and externally. The purpose of this research is to discuss about the solution to develop batik in Cibelok Village, Pemalang Regency by analyzing the value chain so that it increases the selling value of written batik. This study used a value chain analysis approach, Competitiveness Diamond, and Critical Success Factor Value. Based on the results of the analysis, it was found that the profit generated per onefabric production is Rp74,700. Increasing profit margins can be done by considering the role of several activities in the batik business process. The activities to consider are operations, followed by marketing and sales, as well as inbound logistics. In addition, product quality and innovation in batik patterns are needed in an effort to increase sales.


Value chain, Strategic, Competitiveness, Batik industry

Full Text:



Angelis-Dimakis, A., Alexandratou, A., & Balzarini, A. (2016). Value chain upgrading in a textile dyeing industry. Journal of Cleaner Production, 138, 237–247.

Esen, S., & Uyar, H. (2012). Examining the Competitive Structure of the Turkish Tourism Industry in Comparison with the Diamond Model. Procedia - Social and Behavioral Sciences, 62, 620–627.

Hapsari, D., Liquiddanu, E., & Pujiyanto, E. (2017). Value Chain Analysis and Value Added of Shuttlecock Industries (Case Study: Small Shuttecock Thumb Industry), 4–6.

Herciu, M. (2013). Measuring International Competitiveness of Romania by Using Porter's Diamond and Revealed Comparative Advantage. Procedia Economics and Finance, 6, 273-279.

ILO. (2015). Global labor standards and supply chain Action programs for Asia and the garment sector. November, 1–8.

Kaplinsky, R., & Morris, M. (2000). A Handbook For Value Chain An Important Health Warning or A Guide for Using this Handbook. Institute for Development Studies: Brighton, UK, September, 4–7.

Quinine. (2013). Batik Nusantara Batik of the Archipelago. Ministry of Industry of the Republic of Indonesia, 1–12.

Lin, B., & Bai, R. (2020). Dynamic energy performance evaluation of the Chinese textile industry. In Energy. Elsevier Ltd.

Mangifera, L. (2015). Value Chain Analysis on Written Batik Products in Surakarta. BENEFIT Journal of Management and Business, 19(1), 24–33.

Marisa, J., Syahni, R., Hadiguna, R. A., & Novialdi. (2018). Value Chain Strategy Analysis for Competitive Advantage through a Cost Management Approach in the Fish Processing Industry. Journal of Animal Science and Agronomy Panca Budi, 2(2), 1–11.

Mishra, C. S. (2017). Creating and sustaining competitive advantage: Management logics, business models, and entrepreneurial rent. In Creating and Sustaining Competitive Advantages: Management Logics, Business Models, and Entrepreneurial Rent.

Rizana, A. F., Kurniawati, A., Samadhi, T. M. A. A., Wiratmadja, I. I., & Sunaryo, I. (2018). Value chain analysis for determining innovation priority in Batik Small Medium Industry. Proceedings of the International Conference on Industrial Engineering and Operations Management, 2018-March (July), 1735-1745.

Saraswati, R., Liquiddanu, E., & Fahma, F. (2017). Value Chain Analysis of Creative Industries of Written Batik Products (Case Study: Batik Tourism Village. 2017, 4-6.

Smit, A. J. (2010). The competitive advantage of nations: is Porter's Diamond Framework a new theory that explains the international competitiveness of countries?. Southern African Business Review, 14(1), 105-130.

Yuliawati, E. (2014). Value Chain Analysis for Increasing the Competitiveness of Batik Products. Proceedings of the XXI National Technology Management Seminar MMT-ITS Study Program, 1, 1-8.

Yuliawati, E. (2015). Development of strategies to improve the competitiveness of batik products using value chain analysis. XV(2), 11–19.



  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.