Customer Relationship Management Implementation and its Implication to Customer Loyalty in Hospitality Industry
(1) Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia, Melaka, Malaysia
(2) Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia, Melaka, Malaysia
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Table 13. Final Result On Hypothesis Test
Variables Coefficient T-test result Final Result
Cust. Orientation 0.609 T calc > t Table Accept H1; Reject Ho
Cust. Satisfaction 0.673 T calc > t Table Accept H2; Reject Ho
CRM Organization 0.237 T calc > t Table Accept H3; Reject Ho
Knowledge Management 0.158 T calc > t Table Accept H5; Reject Ho
Technology-Based CRM -0.167 T calc < t Table Accept Ho; Reject H5
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