Customer Relationship Management Implementation and its Implication to Customer Loyalty in Hospitality Industry
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Table 13. Final Result On Hypothesis Test
Variables Coefficient T-test result Final Result
Cust. Orientation 0.609 T calc > t Table Accept H1; Reject Ho
Cust. Satisfaction 0.673 T calc > t Table Accept H2; Reject Ho
CRM Organization 0.237 T calc > t Table Accept H3; Reject Ho
Knowledge Management 0.158 T calc > t Table Accept H5; Reject Ho
Technology-Based CRM -0.167 T calc < t Table Accept Ho; Reject H5
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