Business Performance of MSMES in Traditional Market: an Analysis of Strategic Management Aspect

Rahmawati Rahmawati; Siti Arifah; Bambang Pujiasmanto; Francisca Sestri Goestjahjanti; Siti Nurlaela; Nurul Badriyah

doi:10.15294/jdm.v14i2.42889

About The Authors

Rahmawati Rahmawati
Universitas Sebelas Maret
Indonesia

Rahmawati is a lecturer and professor in the field of Accounting at the Faculty of Economics and Business, Sebelas Maret University. Completed Doctoral program from S3 Accounting UGM in 2007. She teaches are research methodology, financial accounting, and management accounting. Her research areas include Business Administration, Financial Economics, Accounting, Organizational Studies, and Business Ethics. She is a member of the council of professors in UNS, the Indonesian Association of Accountants (IAI), the Association of Indonesian Accounting Lecturers (ADAI), and the Association of Indonesian Economists (ISEI)

Siti Arifah
Universitas Tidar
Indonesia

Siti Arifah is a lecturer in the Accounting Department of the Faculty of Economics, Untidar in financial and public sector accounting, and currently pursuing a doctoral program at the Faculty of Economics and Business, UNS

Bambang Pujiasmanto
Universitas Sebelas Maret

Bambang Pujiasmanto is a lecturer in the agrotechnology program at the Faculty of Agriculture Universitas Sebelas Maret (UNS). He currently serves as Head of Laboratory of Ecology and Plant Production Management. He finished his doctoral studies at Universitas Brawijaya in 2008. His research fields include Agricultural Plant Science, Agronomy, and Environmental Science. He is Chair of the Indonesian Agronomy Association (PERAGI) Central Java Regional Commission for 2018 – 2023, and Chair of the Indonesian Weed Science Association (HIGI) Central Java Regional Commission for 2018 – 2023

Francisca Sestri Goestjahjanti
Universitas Insan Pembangunan Indonesia

Francisca Sestri Goestjahjanti is a lecturer in the management program at the Faculty of Business, Universitas Insan Pembangunan Indonesia, Tangerang. He completed her doctoral program in economics at Sebelas Maret University. Teaching experience in Managerial Economics and Strategic Marketing. Her field of research studies aer people's economy, MSME development, and strategic management. Her experience are as Associate Commercial Director of PT. Mustika Ratu, Tbk. and director of the People's Economic Empowerment Institute (LPER).

Siti Nurlaela
Universitas islam Batik

Siti Nurlaela is a lecturer at the Surakarta Batik Islamic University. He completed her Masters in Masters in Accounting at Sebelas Maret University, Surakarta, currently pursuing her Doctoral Program in Economics FEB at Sebelas Maret University, Surakarta. Her research areas include Financial Economics, Accounting, and Business Ethics. As the winner of the Application of Science and Technology in the Regions (IPTEKDA) of the Indonesian Institute of Sciences (LIPI). Winners of Kemenristek Dikti Research Grants: Young Lecturer Research, Competitive Grant Research, Higher Education Excellence Development Research (PPUPT), National Strategic Research and Community Service IbM, IBPE, HiLink, PPPE, Community Partnership Program and DIKTI Competitive Basic Research. She is a member of the Indonesian Association of Accountants (IAI), the Association of Indonesian Accounting Lecturers (ADAI), and the Association of Indonesian Economists (ISEI)

Nurul Badriyah
Universitas Islam Lamongan

Nurul Badriyah is a lecturer in the Accounting Department of the Faculty of Economics, Universitas Islam Lamongan in management program.

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Business Performance of MSMES in Traditional Market: an Analysis of Strategic Management Aspect

Rahmawati Rahmawati, Siti Arifah, Bambang Pujiasmanto, Francisca Sestri Goestjahjanti, Siti Nurlaela, Nurul Badriyah

Abstract

This study aims to analyze the performance of MSME businesses in the Bahulak Market, Karungan Plupuh, Sragen, from a strategic management perspective. This research uses quantitative methods. Primary data sources were obtained by distributing questionnaires to business actors and MSME owners in Karungan Village, Plupuh, Sragen. The population that was the target of this study were SMEs registered in Karungan Village with a total of 74 businesses. The sampling technique used is simple random sampling. Data analysis used the Structural Equation Modeling (SEM) approach. This study succeeded in concluding that the production strategy, HR strategy, and development research strategy have a positive effect on business performance. In addition, business actors in the Bahulak Plupuh Market in Sragen still need assistance from various related parties to further develop the business they are running. This research is important to be carried out to encourage the Pasar Bahulak Tourism Village, including that the products produced are absorbed by the market.

Keywords

Bahulak market; business performance; MSME; strategic management

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