Achieving Sustainable Performance in the Hospitality Industry based on Environmental Management, Pro-Environmental Behavior and Green Marketing Mix 7P

Bambang Hengky Rainanto

Abstract

The tourism sector is an important sector because it can grow a country’s economy through foreign exchange. However, if not managed properly, tourism can also have negative impacts. This research was located in East Java Province, Indonesia with 228 respondents at the Hotel Manager level. This research aims to develop a relationship model between the Environmental Management System (EMS), Pro-Environmental Behavior (PEB), and the Green Marketing Mix (GMM) as a mediator to achieve Sustainable Industrial Performance (SIP) with 17 hypotheses. Using quantitative methods through surveys and processing using SmartPLS 3. The research results stated that 14 hypotheses were accepted, but 3 hypotheses were rejected. The research results show that the implementation of EMS has a significant relationship with economic and social performance but has no relationship with environmental performance. PEB directly has a significant relationship with environmental performance but not with economic and social performance. GMM has a significant relationship with the three elements of SIP. GMM is also a suitable partial mediator for EMS and PEB to achieve SIP.

Keywords

Green marketing mix 7p’s; Environmental management system; Pro-environmental behavior; Sustainable performance

Full Text:

PDF

References

Azam, M., Alam, M. M., & Haroon Hafeez, M. (2018). Effect of Tourism on Environmental Pollution: Further Evidence from Malaysia, Singapore and Thailand. Journal of Cleaner Production, 190, 330–338.

BPS Kota Batu. (2020). Kota Batu dalam Angka 2020. Badan Pusat Statistik Kota Batu, 250–255.

Fatoki, O. (2019). Hotel Employees’ Pro-Environmental Behavior: Effect of Leadership Behavior, Institutional Support, and Workplace

Spirituality. Sustainability (Switzerland), 11(15), 1-15.

World Tourism Organization. (2013). Sustainable Tourism for Development Guidebook - Enhancing capacities for Sustainable Tourism for development in developing countries. Available at: https://www.e-unwto.org/doi/book/10.18111/9789284415496.

Hengky, S. H., & Kikvidze, Z. (2021). Sustainable Coastal Tourism in Tanjung Kelayang, Indonesia. Tourism Planning and Development, 18(3), 365–370.

Hourneaux, F., Gabriel, M. L. da S., & Gallardo-Vázquez, D. A. (2018). Triple Bottom Line and Sustainable Performance Measurement in Industrial Companies. Revista de Gestao, 25(4), 413–429.

Ilhami, M. R., Anugrah Santaufanny, F. F., & Sinambella, R. (2020). Efektivitas Aver Viewer dalam Memantau Kemacetan Lalu Lintas di Kota Batu. Jurnal Publisitas, 7(1), 11–22.

Kementerian Lingkungan Hidup dan Kehutanan. (2020). Statistik Kualitas Air, Udara, dan Tutupan Lahan 2020. . Available at: https://ppkl.menlhk.go.id/website/filebox/1033/210930123917BUKU%20STATISTIK%20PPKL%202020%20.

KepMen LH No.48. (1999). Keputusan Menteri Negara Lingkungan Hidup No. 48 Tahun 1996 Tentang : Baku Tingkat Kebisingan. 48.

Lampung, U. B., Rama, A., Barusman, P., Virgawenda, T. M. B., & Arwis, Y. A. (2020). Factors that Effect the Level of Consumers Loyalty for Budget Hotel in Indonesia. 2932 Talent Development & Excellence, 12(1), 2932–2942.

Li, Q. C., & Wu, M. Y. (2019). Rationality or Morality? a Momparative Study of Pro-Environmental Intentions of Local and Nonlocal Visitors in Nature-Based Destinations. Journal of Destination Marketing and Management, 11, 130–139.

Masa’deh, R., Nasseef, M. A., Suliman, M., & Albawab, M. (2017). The Effect of Hotel Development on Sustainable Tourism Development. International Journal of Business Administration, 8(4), 16.

Menteri Tenaga Kerja Republik Indonesia. (1999). Nilai Ambang Batas Faktor Fisika di Tempat Kerja Menteri Tenaga Kerja Republik Indonesia. Kep.51/Men/1999, 15–20.

Moliner, M. Á., Monferrer, D., Estrada, M., & Rodríguez, R. M. (2019). Environmental Sustainability and the Hospitality Accommodation. Sustainability (Switzerland), 11(19), 1-15.

Putra, N. F., Setyabudiarso, H., Hendriarianti, E. (2022). Kota Malang Analysis of Noise Levels of W .R. Jurnal Enviro Prodi Teknik Lingkungan – ITN Malang, 10(2),1-8.

Peng, X., & Lee, S. (2019). Self-Discipline or Self-Interest? the Antecedents of Hotel Employees’ Pro-Environmental Behaviours. Journal of Sustainable Tourism, 27(9), 1457–1476.

Pereira, V., Silva, G. M., & Dias, Á. (2021). Sustainability Practices in Hospitality: Case Study of a Luxury Hotel in Arrábida Natural Park. Sustainability (Switzerland), 13(6), 1–21.

Postma, A., & Schmuecker, D. (2017). Understanding and Overcoming Negative Impacts of Tourism in city Destinations: Conceptual Model and Strategic Framework. Journal of Tourism Futures, 3(2), 144–156.

Rainanto, B. H. (2022). Environmental Management System and Pro-Environmental Behavior with Green Marketing Mix as a Mediator for Sustainable Industry Performance in Hotel Industry in East Jawa Province, Indonesia. (Disertation: Universiti Tun Hussein on Malaysia). http://eprints.uthm.edu.my/8407/

Rainanto, B. H., Bon, A. T., & Purba, J. H. V. (2020). Environmental Management System (EMS) and Green Marketing Mix (7Ps) for Hotel Sustainable Industrial Performance: a Conceptual Model. International Journal of Advanced Science and Technology, 29(7), 3724–3732.

Rainanto, B. H., Bon, A. T., & Purba, J. H. V. (2022). Developing the Conceptual Model of Sustainable Industrial Performance in the Hospitality Industry. International Journal of Global Optimization and Its Application, 1(2), 80–89.

Rainanto, B. H., Bon, A. T., & Purba, J. H. V. (2022). Environmental Management System and Pro-Environmental Behavior in Realizing Sustainable Industry Performance: Mediating Role of Green Marketing Management. International Journal of Global Optimization and Its Application, 1(1), 12–21.

Sharpley, R. (2020). Tourism, Sustainable Development and the Theoretical Divide: 20 Years on. Journal of Sustainable Tourism, 28(11), 1932–1946.

Yuniati, N. (2021). Green Hotel Concept and Practices in Indonesia. E-Journal of Tourism, 8(2), 184.

Undang-Undang Republik Indonesia No.4 tahun 1982 tentang Ketentuan-Ketentuan Pokok Pengelolaan Lingkungan Hidup

(UPPLH)

Undang-Undang Republik Indonesia No.23 tahun 1997 tentang Pengelolaan Lingkungan Hidup

Undang-Undang Republik Indonesia No.32 tahun 2009 tentang Perlindungan dan Pengelolaan Lingkungan Hidup

Undang-Undang Republik Indonesia No.90/1990 tentang Kepariwisatan

View Counter: Abstract - 475 and PDF - 513

Refbacks

  • There are currently no refbacks.


Bookmark and Share