Joko Subiharto
Universitas Gadjah Mada Institut Seni Indonesia Yogyakarta
Indonesia

Joko Subiharto is a Doctoral student in the Department of Management, Faculty of Economics and Business, Universitas Gadjah Mada, and a lecturer from the Department of Craft, Faculty of Visual Arts, Institut Seni Indonesia Yogyakarta. He holds master's degrees from the Universitas Gadjah Mada, Indonesia. His research interests include arts marketing and arts management.

Basu Swastha Dharmmesta
Universitas Gadjah Mada
Indonesia

Basu Swastha Dharmmestha is a Professor from the Department of Management, Faculty of Business and Economics, Universitas Gadjah Mada. He holds an MBA from Northwestern State University USA and a Ph.D. from the University of Strathclyde, Scotland. His research interests include consumer behavior and marketing.

Bayu Sutikno
Universitas Gadjah Mada
Indonesia

Bayu Sutikno is a lecturer at the Department of Management, Faculty of Economics and Business, Universitas Gadjah Mada. He holds a master's degree from the Norwegian School of Economics, Norway, and a Ph.D. from the National Central University, Taiwan. His research interests include branding, channel distribution, and Islamic and strategic marketing.

Sari Winahjoe Siswomihardjo
Universitas Gadjah Mada
Indonesia

Sari Winahjoe Siswomihardjo is a lecturer at the Department of Management, Faculty of Economics and Business, Universitas Gadjah Mada. She holds an MBA from Western Michigan University, USA, and a Doctoral degree from the Faculty of Economics and Business, Universitas Gadjah Mada. Her research interests include green marketing, social marketing, and sustainable development.