This issue has been available online since 31th March 2023 for the regular issue of March 2023. All articles in this issue were authored/co-authored from 2 countries (Indonesia and Malaysia).
Table of Contents
Articles
The Role of Brand Ambassador and Electronic Word of Mouth towards Purchase Intention
DOI 10.15294/jdm.v14i1.38435 Abstract 3179 times
PDF 2785 times
Adhi Prasetio(1), Eko Dinar Purnamawati(2),
(1) Telkom University (2) Telkom University |
Don’t Be Afraid to Change: a Study of Mediation Variables
DOI 10.15294/jdm.v14i1.38655 Abstract 598 times
PDF 530 times
Endang Sulistiyani(1), Iwan Hermawan(2), Aimi Anuar(3), Mellasanti Ayuwardani(4), Bayu Setyo Nugroho(5), Stefani Mutiara Rosinda Siagian(6),
(1) Politeknik Negeri Semarang (2) Politeknik Negeri Semarang (3) Management & Science University (4) Politeknik Negeri Semarang (5) Politeknik Negeri Semarang (6) Politeknik Negeri Semarang |
Developing Business Start-up to Promote Job Creation: An Entrepreneurship Perspective in Pandemic Era
DOI 10.15294/jdm.v14i1.38809 Abstract 780 times
PDF 897 times
Sartono Sartono(1), Iwan Hermawan(2), Jusmi Amid(3), Agus Suwondo(4), Devani Nariratya Putri(5),
(1) Politeknik Negeri Semarang (2) Politeknik Negeri Semarang (3) Politeknik Negeri Semarang (4) Politeknik Negeri Semarang (5) Politeknik Negeri Semarang |
Success Strategy for the Trans Jogja to Leverage its Services post COVID-19 Pandemic using Kano Model
DOI 10.15294/jdm.v14i1.38625 Abstract 445 times
PDF 562 times
Andrean Emaputra(1), Achmad Odyk Akbar Nagara(2), Argaditia Mawadati(3), Eka Sulistyaningsih(4),
(1) Institut Sains dan Teknologi AKPRIND (2) Institut Sains dan Teknologi AKPRIND (3) Institut Sains dan Teknologi AKPRIND (4) Institut Sains dan Teknologi AKPRIND |
Customer Engagement, Customer Equity, and Their Influence on Consumer Repurchase Intention in E-Commerce Mobile Applications
DOI 10.15294/jdm.v14i1.38657 Abstract 1709 times
PDF 2151 times
Selsy Dwiviolita(1), Sri Zuliarni(2),
(1) Politeknik Negeri Batam (2) Politeknik Negeri Batam |
Building Competitive Advantage through Human Capital and the Impact on Business Performance: Analysis at Individual and Organizational Level
DOI 10.15294/jdm.v14i1.38384 Abstract 683 times
PDF 818 times
Tonny Yuwanda(1), Abdi Fadhlan(2), Ilzar Daud(3),
(1) Universitas Putra Indonesia "YPTK" Padang (2) Universitas Putra Indonesia "YPTK" Padang (3) Universitas Putra Indonesia "YPTK" Padang |
Effect of Investment Fraud on Individuals’ Risk Preference and Investment Portfolio
DOI 10.15294/jdm.v14i1.38521 Abstract 536 times
PDF 1064 times
Antonius Yudhianto(1), Atmaji Atmaji(2),
(1) Sebelas Maret University (2) Sebelas Maret University |
Analysis of Customer Behavior and Attitudes (General Risk) on Satisfaction, Trust and Halal Awareness of Purchase Intentions in Food Delivery Applications
DOI 10.15294/jdm.v14i1.38386 Abstract 819 times
PDF 883 times
Septi Aditya Wulandari(1), Rianita Puspa Sari(2), Aulia Fashanah Hadining(3),
(1) Singaperbangsa Karawang University (2) Singaperbangsa Karawang University (3) Singaperbangsa Karawang University |
Digital Marketing Strategy to Increase Sales of SHIBIRU MSME Products
DOI 10.15294/jdm.v14i1.39268 Abstract 772 times
PDF 746 times
Binawan Luhung(1),
(1) Diponegoro University |
Brand Experience Affects Brand Attitude, Brand attachment, Brand Satisfaction, and Brand Loyalty On Customer Make Over
DOI 10.15294/jdm.v14i1.41488 Abstract 1472 times
PDF 1581 times
Heni Rakhmawati(1), Meylani Tuti(2),
(1) Universitas ASA Indonesia (2) Universitas ASA Indonesia |
The Influence of Kobe Bryant as an Endorser and Subjective Norms on Consumer Purchase Intentions for Nike Basketball Shoes
DOI 10.15294/jdm.v14i1.41967 Abstract 850 times
PDF 662 times
Mohammed Alvan Principia Henry(1), Budi Astuti(2), Basu Swastha Dharmmesta(3),
(1) Universitas Islam Indonesia (2) Universitas Islam Indonesia (3) Universitas Gadjah Mada |
How Did It Happen: Organizational Commitment and Work-Life Balance Affect Organizational Citizenship Behavior
DOI 10.15294/jdm.v14i1.41493 Abstract 5861 times
PDF 4699 times
Mochamad Soelton(1),
(1) Universitas Mercu Buana |