Vol 14, No 1 (2023)

March 2023

DOI: https://doi.org/10.15294/jdm.v14i1

This issue has been available online since 31th March 2023 for the regular issue of March 2023. All articles in this issue were authored/co-authored from 2 countries (Indonesia and Malaysia).

Table of Contents

Articles

The Role of Brand Ambassador and Electronic Word of Mouth towards Purchase Intention
Adhi Prasetio, Eko Dinar Purnamawati
PDF
1-21
Don’t Be Afraid to Change: a Study of Mediation Variables
Endang Sulistiyani, Iwan Hermawan, Aimi Anuar, Mellasanti Ayuwardani, Bayu Setyo Nugroho, Stefani Mutiara Rosinda Siagian
PDF
22-30
Developing Business Start-up to Promote Job Creation: An Entrepreneurship Perspective in Pandemic Era
Sartono Sartono, Iwan Hermawan, Jusmi Amid, Agus Suwondo, Devani Nariratya Putri
PDF
31-43
Success Strategy for the Trans Jogja to Leverage its Services post COVID-19 Pandemic using Kano Model
Andrean Emaputra, Achmad Odyk Akbar Nagara, Argaditia Mawadati, Eka Sulistyaningsih
PDF
44-54
Customer Engagement, Customer Equity, and Their Influence on Consumer Repurchase Intention in E-Commerce Mobile Applications
Selsy Dwiviolita, Sri Zuliarni
PDF
55-71
Building Competitive Advantage through Human Capital and the Impact on Business Performance: Analysis at Individual and Organizational Level
Tonny Yuwanda, Abdi Fadhlan, Ilzar Daud
PDF
72-86
Effect of Investment Fraud on Individuals’ Risk Preference and Investment Portfolio
Antonius Yudhianto, Atmaji Atmaji
PDF
87-98
Analysis of Customer Behavior and Attitudes (General Risk) on Satisfaction, Trust and Halal Awareness of Purchase Intentions in Food Delivery Applications
Septi Aditya Wulandari, Rianita Puspa Sari, Aulia Fashanah Hadining
PDF
99-110
Digital Marketing Strategy to Increase Sales of SHIBIRU MSME Products
Binawan Luhung
PDF
111-123
Brand Experience Affects Brand Attitude, Brand attachment, Brand Satisfaction, and Brand Loyalty On Customer Make Over
Heni Rakhmawati, Meylani Tuti
PDF
124-136
The Influence of Kobe Bryant as an Endorser and Subjective Norms on Consumer Purchase Intentions for Nike Basketball Shoes
Mohammed Alvan Principia Henry, Budi Astuti, Basu Swastha Dharmmesta
PDF
137-148
How Did It Happen: Organizational Commitment and Work-Life Balance Affect Organizational Citizenship Behavior
Mochamad Soelton
PDF
149-164