This issue has been available online since 31th March 2023 for the regular issue of March 2023. All articles in this issue were authored/co-authored from 2 countries (Indonesia and Malaysia).
Table of Contents
Articles
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The Role of Brand Ambassador and Electronic Word of Mouth towards Purchase Intention
Adhi Prasetio(1), Eko Dinar Purnamawati(2),
(1) Telkom University (2) Telkom University |
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Don’t Be Afraid to Change: a Study of Mediation Variables
Endang Sulistiyani(1), Iwan Hermawan(2), Aimi Anuar(3), Mellasanti Ayuwardani(4), Bayu Setyo Nugroho(5), Stefani Mutiara Rosinda Siagian(6),
(1) Politeknik Negeri Semarang (2) Politeknik Negeri Semarang (3) Management & Science University (4) Politeknik Negeri Semarang (5) Politeknik Negeri Semarang (6) Politeknik Negeri Semarang |
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Developing Business Start-up to Promote Job Creation: An Entrepreneurship Perspective in Pandemic Era
Sartono Sartono(1), Iwan Hermawan(2), Jusmi Amid(3), Agus Suwondo(4), Devani Nariratya Putri(5),
(1) Politeknik Negeri Semarang (2) Politeknik Negeri Semarang (3) Politeknik Negeri Semarang (4) Politeknik Negeri Semarang (5) Politeknik Negeri Semarang |
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Success Strategy for the Trans Jogja to Leverage its Services post COVID-19 Pandemic using Kano Model
Andrean Emaputra(1), Achmad Odyk Akbar Nagara(2), Argaditia Mawadati(3), Eka Sulistyaningsih(4),
(1) Institut Sains dan Teknologi AKPRIND (2) Institut Sains dan Teknologi AKPRIND (3) Institut Sains dan Teknologi AKPRIND (4) Institut Sains dan Teknologi AKPRIND |
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Customer Engagement, Customer Equity, and Their Influence on Consumer Repurchase Intention in E-Commerce Mobile Applications
Selsy Dwiviolita(1), Sri Zuliarni(2),
(1) Politeknik Negeri Batam (2) Politeknik Negeri Batam |
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Building Competitive Advantage through Human Capital and the Impact on Business Performance: Analysis at Individual and Organizational Level
Tonny Yuwanda(1), Abdi Fadhlan(2), Ilzar Daud(3),
(1) Universitas Putra Indonesia "YPTK" Padang (2) Universitas Putra Indonesia "YPTK" Padang (3) Universitas Putra Indonesia "YPTK" Padang |
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Effect of Investment Fraud on Individuals’ Risk Preference and Investment Portfolio
Antonius Yudhianto(1), Atmaji Atmaji(2),
(1) Sebelas Maret University (2) Sebelas Maret University |
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Analysis of Customer Behavior and Attitudes (General Risk) on Satisfaction, Trust and Halal Awareness of Purchase Intentions in Food Delivery Applications
Septi Aditya Wulandari(1), Rianita Puspa Sari(2), Aulia Fashanah Hadining(3),
(1) Singaperbangsa Karawang University (2) Singaperbangsa Karawang University (3) Singaperbangsa Karawang University |
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Digital Marketing Strategy to Increase Sales of SHIBIRU MSME Products
Binawan Luhung(1),
(1) Diponegoro University |
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Brand Experience Affects Brand Attitude, Brand attachment, Brand Satisfaction, and Brand Loyalty On Customer Make Over
Heni Rakhmawati(1), Meylani Tuti(2),
(1) Universitas ASA Indonesia (2) Universitas ASA Indonesia |
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The Influence of Kobe Bryant as an Endorser and Subjective Norms on Consumer Purchase Intentions for Nike Basketball Shoes
Mohammed Alvan Principia Henry(1), Budi Astuti(2), Basu Swastha Dharmmesta(3),
(1) Universitas Islam Indonesia (2) Universitas Islam Indonesia (3) Universitas Gadjah Mada |
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How Did It Happen: Organizational Commitment and Work-Life Balance Affect Organizational Citizenship Behavior
Mochamad Soelton(1),
(1) Universitas Mercu Buana |