Vol 14, No 1 (2023)

Vol 14, No 1 (2023)

March 2023

DOI: https://doi.org/10.15294/jdm.v14i1

This issue has been available online since 31th March 2023 for the regular issue of March 2023. All articles in this issue were authored/co-authored from 2 countries (Indonesia and Malaysia).

Table of Contents

Articles

	The Role of Brand Ambassador and Electronic Word of Mouth towards Purchase Intention Adhi Prasetio, Eko Dinar Purnamawati	PDF 1-21
	Don’t Be Afraid to Change: a Study of Mediation Variables Endang Sulistiyani, Iwan Hermawan, Aimi Anuar, Mellasanti Ayuwardani, Bayu Setyo Nugroho, Stefani Mutiara Rosinda Siagian	PDF 22-30
	Developing Business Start-up to Promote Job Creation: An Entrepreneurship Perspective in Pandemic Era Sartono Sartono, Iwan Hermawan, Jusmi Amid, Agus Suwondo, Devani Nariratya Putri	PDF 31-43
	Success Strategy for the Trans Jogja to Leverage its Services post COVID-19 Pandemic using Kano Model Andrean Emaputra, Achmad Odyk Akbar Nagara, Argaditia Mawadati, Eka Sulistyaningsih	PDF 44-54
	Customer Engagement, Customer Equity, and Their Influence on Consumer Repurchase Intention in E-Commerce Mobile Applications Selsy Dwiviolita, Sri Zuliarni	PDF 55-71
	Building Competitive Advantage through Human Capital and the Impact on Business Performance: Analysis at Individual and Organizational Level Tonny Yuwanda, Abdi Fadhlan, Ilzar Daud	PDF 72-86
	Effect of Investment Fraud on Individuals’ Risk Preference and Investment Portfolio Antonius Yudhianto, Atmaji Atmaji	PDF 87-98
	Analysis of Customer Behavior and Attitudes (General Risk) on Satisfaction, Trust and Halal Awareness of Purchase Intentions in Food Delivery Applications Septi Aditya Wulandari, Rianita Puspa Sari, Aulia Fashanah Hadining	PDF 99-110
	Digital Marketing Strategy to Increase Sales of SHIBIRU MSME Products Binawan Luhung	PDF 111-123
	Brand Experience Affects Brand Attitude, Brand attachment, Brand Satisfaction, and Brand Loyalty On Customer Make Over Heni Rakhmawati, Meylani Tuti	PDF 124-136
	The Influence of Kobe Bryant as an Endorser and Subjective Norms on Consumer Purchase Intentions for Nike Basketball Shoes Mohammed Alvan Principia Henry, Budi Astuti, Basu Swastha Dharmmesta	PDF 137-148
	How Did It Happen: Organizational Commitment and Work-Life Balance Affect Organizational Citizenship Behavior Mochamad Soelton	PDF 149-164