Pelatihan Digital Marketing Bagi Tutor Pendidikan Kesetaraan untuk Meningkatkan Omset Penjualan Produk
(1) Pendidikan Luar Sekolah, Fakultas Ilmu Pendidikan, Universitas Negeri Semarang
(2) Pendidikan Luar Sekolah, Fakultas Ilmu Pendidikan, Universitas Negeri Semarang
(3) Pendidikan Luar Sekolah, Fakultas Ilmu Pendidikan, Universitas Negeri Semarang
(4) Pendidikan Luar Sekolah, Fakultas Ilmu Pendidikan, Universitas Negeri Semarang
(5) Fatih Muhammad Developer, SMK Al-Furqon, Demak
Abstract
Abstrak
PKBM (Pusat Kegiatan Belajar Masyarakat) mengelola pendidikan kesetaraan yang salah satu kompetensi lulusannya mampu mengelola kewirausahaan, yang berhasil memasarkan produk wirausaha dengan omzet tinggi. Analisis permasalahan mitra adalah tutor pendidikan kewirausahaan pada PKBM Mutiara Indonesia tidak memiliki keterampilan memasarkan produk usaha dengan memanfaatkan kemajuan teknologi digital, agar omzet penjualan produk tinggi. Oleh karena itu, program pengabdian kepada masyarakat sebagai solusinya adalah program pelatihan digital marketing bagi tutor kesetaraan. Tujuan pengabdian adalah meningkatkan kompetensi pengetahuan dan keterampilan tutor pendidikan kesetaraan menggunakan digital marketing sehingga dapat meningkatkan omzet penjualan produk. Metode pelaksanaan pengabdian dilakukan dengan cara kaji tindak, yakni FGD (Focus Group Discussion), workshop (latihan praktik) digital marketing yang dilaksanakan melalui tatap muka dengan tetap mematuhi protokol kesehatan. Kegiatan diawali dengan menyusun perencanaan, implementasikan dengan pemberian motivasi, diskusi terfokus, praktik dan pendampingan, dan diakhiri dengan kegiatan evaluasi dan penguatan. Hasil pengabdian adalah tutor Pendidikan kesetaraan Kejar Paket C PKBM sebagai pendidik mata pelajaran pendidikan kewirausahaan memiliki pemahaman pengetahuan digital marketing menjadi sebuah kekuatan dalam teknik pemasaran dan dapat memiliki keterampilan mempraktikkan pemasaran digital melalui akun media instagram, face book, web dan market place shopee, dengan kualifikasi kategori terbanyak pada kriteria baik.
Abstract
PKBM (Center for Community Learning Activities) manages equality education in which one of the competency graduates is able to manage entrepreneurship, which successfully markets entrepreneurial products with high turnover. Analysis of partner problems is that entrepreneurship education tutors at PKBM Mutiara Indonesia do not have the skills to market business products by utilizing advances in digital technology, so that product sales turnover is high. Therefore, the community service program as a solution is a digital marketing training program for equality tutors. The purpose of the service is to increase the knowledge competence and skills of equality education tutors using digital marketing so that they can increase product sales turnover. The method of implementing community service is carried out by means of follow-up studies, namely FGD (Focus Group Discussion), digital marketing workshops (practical training) which are carried out face-to-face while still adhering to health protocols. Activities begin with planning, implementation by providing motivation, focused discussions, practice and mentoring, and ends with evaluation and strengthening activities. The result of the dedication is that Equality Education Kejar Paket C PKBM tutors as educators of entrepreneurship education subjects have an understanding of digital marketing knowledge to become a strength in marketing techniques and can have the skills to practice digital marketing through Instagram media accounts, Facebook, web and marketplace marketplace, with qualifications the most category on good criteria.
Key words: Digital Marketing; Pusat Kegiatan Belajar Masyarakat; Tutor Pendidikan KesetaraanFull Text:
PDFReferences
Beliaeva, T., Ferasso, M., Kraus, S., & Damke, E. J. (2019). Dynamics of digital entrepreneurship and the innovation ecosystem: A multilevel perspective. International Journal of Entrepreneurial Behaviour and Research. https://doi.org/10.1108/IJEBR-06-2019-0397
Botha, M. (2006). Entrepreneurship training models and programmes. University of Pretoria Etd, 62–113. https://repository.up.ac.za/bitstream/handle/2263/29479/03chapter3.pdf?sequence=4
Candra, A. I., Gunarto, A., & Candra, A. I. (n.d.). Digital Marketing Pesantren di Masa Pandemi Covid-19. 2–7.
Direktorat. (2016). Standar Penyelenggaraan Pendidikan Kesetaraan Program Paket a, Program Paket B Dan Program Paket C.
Finkle, T. A., & Olsen, T. (2019). Entrepreneurship in the Digital Era: Creating Your Own Online Business. Entrepreneurship Education and Pedagogy, 2(2), 133–150. https://doi.org/10.1177/2515127418820680
Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2019). Digital entrepreneurship: A research agenda on new business models for the twenty-first century. International Journal of Entrepreneurial Behaviour and Research, 25(2), 353–375. https://doi.org/10.1108/IJEBR-06-2018-0425
Low, S. A., & Isserman, A. M. (2015). Where Are the Innovative Entrepreneurs? Identifying Innovative Industries and Measuring Innovative Entrepreneurship. International Regional Science Review, 38(2), 171–201. https://doi.org/10.1177/0160017613484926
Maharani, Maupa, H., & Aswan, A. (2020). Knowledge Management And Entrepreneurship Aspects Of Performance Through Competitive Advantage Of Smes In Makassar. Hasanuddin Journal of Applied Business and Entrepreneurship, 3(1), 9.
Malik, A., & Mulyono, S. E. (2017). Pengembangan Kewirausahaan Berbasis Potensi Lokal melalui Pemberdayaan Masyarakat. Journal of Nonformal Education and Community Empowerment, 1(1), 87–101. https://doi.org/10.15294/pls.v1i1.15151
Matosas-l, L. (2021). The Management of Digital Marketing Strategies in Social Network Services : A Comparison between American and European Organizations.
Mets, T. (2012). Creative Business Model Innovation for Globalizing SMEs. In Entrepreneurship - Creativity and Innovative Business Models. https://doi.org/10.5772/37915
Saragih, R., & Elisabeth, D. M. (2020). Kewirausahaan Sosial Dibalik Pandemi Penelusuran Profil dan Strategi Bertahan. Jurnal Manajemen, 6(1), 47–56.
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Jurnal Bina Desa
Jurnal Bina Desa
p-ISSN 2715-6311 e-ISSN 2775-4375
Published by Pusat Pengembangan KKN, LPPM, Universitas Negeri Semarang
Support by Unnes Journals, part of the Universitas Negeri Semarang.
