Strengthening Product Branding and Marketing Optimization Through Social Media on Bamboo Straw Crafts in Abuan Bangli Village Penguatan Branding Produk Dan Optimalisasi Pemasaran Melalui Sosial Media Pada Kerajinan Sedotan Bambu Di Desa Abuan Bangli
Article Sidebar
Main Article Content
Abstract
The distribution of goods and services requires marketing to reach potential customers. The development of internet technology has expanded the marketing of goods and services from traditional to online markets. The bamboo straw craftsmen in Abuan Bangli Village realized that marketing their products online needed to be done to increase the market share of their handicraft products which are currently distributed offline. The National Education University Real Work Lecture Team (KKN) conducted "Strengthening Product Branding and Optimization to Market Bamboo Straw Craft Products in Abuan Bangli Village" for bamboo creative economy actors in Abuan Village who have not or have not used social media optimally as a marketing channel and promotion of bamboo handicraft products. This KKN aims to increase the knowledge of bamboo craftsmen in using social media to support marketing and distribution of bamboo handicraft products directly to customers and sales agents. Social media skills are expected to invite buyers, and increase the income of bamboo craftsmen.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
All works published in the Jurnal Pengabdian Hukum Indonesian (Indonesian Journal of Legal Community Engagement) are licensed & copyrighted under a Creative Commons Attribution-NonCommercial 4.0 International License. Under this license, the authors published in the Jurnal Pengabdian Hukum Indonesian (Indonesian Journal of Legal Community Engagement) retain the copyright. All other authors using the content of the Jurnal Pengabdian Hukum Indonesian (Indonesian Journal of Legal Community Engagement)are required to cite author(s) and publisher in their work.
References
Bashir, A., Susetyo, D., Hidayat, A., Hamira, H., & Aini, B. T. (2020). Pelatihan E-commerce pada Industri Rumah Tangga di Desa Kerinjing, Kabupaten Ogan Ilir. Sricommerce: Journal of Sriwijaya Community Services, 1(1), 17–24. https://doi.org/10.29259/jscs.v1i1.6
Disperindagpas Kabupaten Garut, & Buana, D. R. C. (2015). Laporan akhir kajian keterkaitan produksi industri hulu dan hilir komoditas bambu. Garut: Disperindagpas Kabupaten Garut.
Febriandirza, A., Irwiensyah, F., Hasan, F. N., & Indriyanti, P. (2021). Pelatihan Pemanfaatan Digital Marketing dan Manajemen Kewirausahaan bagi Pelaku UMKM dengan menggunakan Aplikasi Google My Business. Jurnal SOLMA, 10(10), 224–231. https://doi.org/https://doi.org/10.22236/solma.v10i1s.6514
Gumi, W. S., Arni, M., & Rai, G. A. N. K. (2018). Bauran Pemasaran Keben Pada Industri Rumah Tangga UD.Bokor Rotan Indah di Bali. Riset Ekonommi Manajemen, 2(1). https://doi.org/http://dx.doi.org/10.31002/rn.v2i1.964
Hermawati, M., & Sholihaningtias, D. N. (2021). Pemanfaatan E-Commerce Tokopedia Sebagai Upaya Peningkatan Ekonomi Warga Ibu-Ibu PKK. Jurnal PKM: Pengabdian Kepada Masyarakat, 04(06), 602–609. https://journal.lppmunindra.ac.id/index.php/pkm/article/download/8844/4480
Huda, M., & Prasetyo, A. (2020). Efektivitas Promosi Melalui Media Sosial Pada Umkm Di Kabupaten Kebumen. Jurnal Ekonomi Dan Teknik Informatika, 8(2), 14–24.
Husain, T. K., Thamsi, A. B., & Amran, F. D. (2022). Implementasi Google My Business sebagai Media Digital Marketing. Jurnal Pengabdian Masyarakat (Abdira), 2(1), 88–94. https://doi.org/10.31004/abdira.v2i1.53
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68.
Kasmudjo. (2010). Teknologi hasil hutan. Yogyakarta: Cakrawala Media. Mawardi, H. (2020). Hasil wawancara pribadi. 9 Januari 2020. Bandung.
Meuthia, M., Lita, R. P., Faisal, R. F., Rahmi, D. Y., & Gusmai, M. (2019). Model Keterkaitan Inovasi Produk, Citra Merek, Persepsi Nilai dan Intensi Pembelian Produk Kerajinan Tenun Kubang di Sumatera Barat. Jurnal Manajemen Dan Kewirausahaan, 7(2), 100–111. https://doi.org/10.26905/jmdk.v7i2.3290
Mira Veranita, Yuda Syahidin, Gunardi, & Eki Dudi Darmawan. (2021). Pemanfaatan Promosi Melalui Media Sosial Dalam Mendukung Pemasaran Produk Kefir Pada UMKM Dapur Kefir Bandung. JURPIKAT (Jurnal Pengabdian Kepada Masyarakat), 2(1), 145–159. https://doi.org/10.37339/jurpikat.v2i1.513
Pertiwi, W. K. (2019). Separuh penduduk Indonesia sudah 'melek' “media sosial". Retrieved September 19, 2020, from https://tekno.kompas.com/read/2019/02/04/19140037/separuh- penduduk-indonesia-sudah-melek-media-sosial
Putri, U. M., & Nopriani, F. (2021). Pelatihan Pemanfaatan E- Commerce Sebagai Strategi Pemasaran Di Masa Pandemi. Seminat Nasional Hasi Pengabdian Kepada Masyarakat, 372–277. https://jurnal.pknstan.ac.id/index.php/sembadha/article/download/1482/792
Riyanto, A. D. (2015). Pembuatan Website Sebagai Media Promosi. Seminar Nasional Informatika, 2015(November), 28–35.
Seftiandy, S., & Sunaryo, R. (2018). Strategi Rebranding E-Commerce Blanja.com Meningkatkan Brand Awareness melalui Iklan Televisi. Jurnal ISIP: Jurnal Ilmu Sosial Dan Ilmu Politik, 15(1), 29. https://doi.org/10.36451/j.isip.v15i1.12
Setiawati, S. D., Retnasari, M., & Diny Fitriawati. (2019). Strategi membangun branding bagi pelaku Usaha Mikro Kecil Menengah. Jurnal Abdimas BSI Jurnal Pengabdian Kepada Masyarakat, 2(1), 125–136.
Syah, M. (1995). Psikologi pendidikan, suatu pendekatan baru. Bandung: Remaja Rosdakarya.