The Determinants of Healthy Food Consumption Behaviour during the Covid-19 Pandemic
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Abstract
This research investigated the determinants of healthy food consumption behaviour (HFCB) during Covid-19 pandemic. More specifically, this research aimed to test the effect of digital health communication media usage, e-health literacy, the perceived threat of Covid-19, perceived benefit of HFCB related to Covid-19, attitude toward HFCB, healthy food extension education intensity, healthy food affordability, and social influences - injunctive norm and descriptive norm – on HFCB simultaneously. The data were collected through a survey with 249 respondents in the Tangerang City, Indonesia. A multiple regressions analysis was conducted to analyse the data. The research results showed that HFCB was significantly and positively influenced by attitude toward HFCB, digital health communication media usage, healthy food affordability, and descriptive norm. This research also revealed that HFCB was significantly and negatively influenced by perceived threat of Covid-19. However, perceived benefits of healthy food consumption, e-health literacy, healthy food extension education intensity, and injunctive norm did not pose an impact on HFCB.
Keywords: consumption behaviour, healthy food, Covid-19 pandemic, health education, digital communication
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How to Cite
Sumaedi, S., Sumardjo, S., Saleh, A., & Syukri, A. (2021). The Determinants of Healthy Food Consumption Behaviour during the Covid-19 Pandemic. Unnes Journal of Public Health, 11(2), 131-144. https://doi.org/10.15294/ujph.v11i2.45227
References
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Amrein, M.A., Rackow, P., Inauen, J., Radtke, T. & Scholz, U. 2017. The Role of Compensatory Health Beliefs in Eating Behavior Change: A Mixed Method Study. Appetite. 116: 1-10.
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Bandura, A. 1998. Health Promotion from The Perspective of Social Cognitive Theory. Psychology & Health. 13(4): 623-649.
Bandura, A. 2004. Health Promotion by Social Cognitive Means. Health Education & Behavior. 31(2):143-164.
Bihan, H., Castetbon, K., Mejean, C., Peneau, S., Pelabon, L,, Jellouli, F., Le Clesiau, H. & Hercberg, S. 2010. Sociodemographic Factors and Attitudes toward Food Affordability and Health Are Associated with Fruit and Vegetable Consumption in A Low-Income French Population. The Journal of Nutrition Nutritional Epidemiology. 140: 823-830.
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Broers, V. J. V., Van den Broucke, S. & Luminet, O. 2020. Determinants of Prebiotic Vegetable Consumption: The Extended Theory of Planned Behaviour. Archives of Public Health. 78(27): 1-9.
Calder, B.J., Lynn, W.P. & Alice, M.T. 1981. Designing Research for Application. Journal of Consumer Research. 8: 197-207.
Cardoso, A.P., Ferreira, V., Leal, M., Ferreira, M., Campos, S. & Guiné, R.P.F. 2020. Perceptions about Healthy Eating and Emotional Factors Conditioning Eating Behaviour: A Study Involving Portugal, Brazil and Argentina. Foods. 9: 1-14.
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Cooke, R. & Papadaki, A. 2014. Nutrition label Use Mediates the Positive Relationship Between Nutrition Knowledge and Attitudes Towards Healthy Eating with Dietary Quality Among University Students in the UK. Appetite. 83: 297–303
Di Renzo, L., Gualtieri, P., Cinelli, G., Bigioni, G., Soldati, L., Attinà , A., Bianco, F.F., Caparello, G., Camodeca,V., Carrano, E., Ferraro, S., Giannattasio, S., Leggeri, C., Rampello, T., Lo Presti, L., Tarsitano, M.G. & De Lorenzo, A. 2020. Psychological Aspects and Eating Habits During COVID-19 Home Confinement: Results Of EHLC-COVID-19 Italian Online Survey. Nutrients. 12(7): 1-14.
Dibsdall, L.A, Lambert, N., Bobbin, R.F. & Frewer, L.J. 2003. Low-income Consumers’ Attitudes and Behaviour Towards Access, Availability and Motivation to Eat Fruit and Vegetables. Public Health Nutrition. 6: 159-168.
Febriani, D. & Sudiarti, T. 2019. Fast Food as Drivers for Overweight and Obesity Among Urban School Children at Jakarta, Indonesia. J.Gizi Pangan. 14(2): 99-106.
Filieri, R. & McLeay, F. 2014. E-WOM and Accommodation: An Analysis of The Factors That Influence Travelers’ Adoption of Information from Online Reviews. Journal of Travel Research. 53(1): 44-57.
Flaherty, S., McCarthy, M., Collins, A. & McAuliffe, F. 2018. Can Existing Mobile Apps Support Healthier Food Purchasing Behaviour? Content Analysis of Nutrition Content, Behaviour Change Theory and User Quality Integration. Public Health Nutrition. 21(2): 288-298.
Garland, R. 1991. The Mid-Point on A Rating Scale: Is It Desirable? Marketing Bulletin. 2: 66-70.
Goetzke, B., Nitzko, S. & Spiller, A. 2014. Consumption of Organic and Functional Food: A Matter of Well-Being and Health?.Appetite. 77: 94-103.
Hair, J.F., Black, W.C., Babin, B.J. & Anderson, R.E. 2010. Multivariate Data Analysis. A Global Perspective, 7th ed. New Jersey: Pearson Education.
Hall A.K., Bernhardt J.M., Dodd V. & Vollrath M.W. 2015. The Digital Health Divide: Evaluating Online Health Information Access and Use Among Older Adults. Health Education Behaviour. 42(2): 202–209.
Hearty, A.P., McCarthya, S.N., Kearney, J.M. & Gibney, M.J. 2007. Relationship between Attitudes Towards Healthy Eating and Dietary Behaviour, Lifestyle and Demographic Factors in A Representative Sample of Irish Adults. Appetite. 48: 1–11.
Huang , Y. & Liu, P. 2020. An Evaluation of College Students’ Healthy Food Consumption Behaviors. Journal of Culinary Science & Technology. Vol ahead No ahead: 1-16.
Indonesian Center Bureau of Statistic. 2019. Statistik Kesejahteraan Rakyat Provinsi. Banten: BPS
Indonesian ministry of communication and information. 2020. Kominfo Mencatat Sebanyak 1.028 Hoaks Tersebar terkait COVID-19. [Online]. Available: https://kominfo.go.id/content/detail/28536/kominfo-mencatat-sebanyak-1028-hoaks-tersebar-terkait-covid-19/0/sorotan_media. [Accessed: 05-Feb-2021].
Indonesian Ministry of Health. 2014. Pedoman Gizi Seimbang. Jakarta: Indonesian Ministry of Health.
Indonesian Ministry of Health. 2018. Hasil Utama Riskesdas. Jakarta: Indonesian Ministry of Health.
Jayawardena, R. & Misra, A. 2020. Balanced Diet Is A Major Casualty in COVID-19. Diabetes & Metabolic Syndrome: Clinical Research & Reviews. 14: 1085-1086.
Kalsum, U., Nainggolan, S. & Ng, N. 2018. Pizza and Hamburger Consumption to Overweight Among Adolescents in Jambi City. Kesmas: National Public Health Journal. 13(2): 53-59.
Koivumaki, T., Pekkarinen, S., Lappi, M., Vaisanen, J., Juntunen, J. & Pikkarainen, M. 2017. Consumer Adoption of Future Mydata-Based Preventive Ehealth Services: An Acceptance Modeland Survey Study. Journal of Medical Internet Research. 19(12): 1-15.
Kontos, E., Blake, K.D., Chou, W.Y.S. & Prestin, A. 2014. Predictors of eHealth Usage: Insights on The Digital Divide from The Health Information National Trends Survey 2012. Journal of Medical Internet Research. 16(7): 1-15.
Kriaucioniene, V., Bagdonaviciene, L., RodrÃguez-Pérez, C. & Petkeviciene, J. 2020. Associations between Changes in Health Behaviours And Body Weight During The COVID-19 Quarantine in Lithuania: The Lithuanian COVIDiet Study. Nutrients. 12(10): 1-9.
Lally, P., Bartle, N. & Wardle, J. 2011. Social Norms and Diet in Adolescents. Appetite. 57: 623-627.
Lee, J. W., Jones, P. S., Mineyama, Y. & Zhang, X. E. 2002. Cultural Differences in Responses to A Likert Scale. Research in Nursing & Health. 25(4): 295–306.
López-Moreno, M., López, M.T.I., Miguel, M. & Garcés-Rimón, M. 2020. Physical and Psychological Aspects Related to Food Habits and Lifestyle Changes Derived from COVID-19 home confinement in the Spanish population. Nutrients. 12: 1-17.
Malhotra, N. & Birks, D. 2007. Marketing Research: An Applied Approach 3rd European Edition, 3rd ed. Harlow: Pearson Education.
McClelland, J.W., Jayaratne, K.S.U. & Bird, C.L. 2013. Nutrition Education Brings Behavior and Knowledge Change in Limited-Resource Older Adults. Journal of Extension. 51(2): 1-12
Mckinley, C. 2009. Investigating the Influence of Threat Appraisals and Social Support on Healthy Eating Behavior and Drive for Thinness. Health Communication. 24(8): 735-745.
Mitsutake, S., Shibata, A., Ishii, K. & Oka, K. 2016. Associations of eHealth literacy with Health Behavior Among Adult Internet Usagers. Journal of Medical Internet Research. 18(7): 1-9.
Nejad, L. M., Wertheim, E. H. & Greenwood, K. M. 2005. Comparison of the Health Belief Model and The Theory of Planned Behavior in The Prediction of Dieting and Fasting Behavior. E-journal of Applied Psychology: Social Section. 1(1): 63-74.
Norman, C.D. & Skinner, H.A. 2006. eHealth Literacy: Essential Skills for Consumer Health in A Networked World. J Med Internet Res. 8(2): 1-9.
O’Connor, E.L. & White, K.M. 2010. Willingness to Trial Functional Foods and Vitamin Supplements: The Role of Attitudes, Subjective Norms, And Dread of Riskâ€, Food Quality and Preference. 21(1): 75-81.
Park, H.-H. & Sullivan, P. 2009. Market Segmentation with Respect to University Students’ Clothing Benefits Sought: Shopping Orientation, Clothing Attribute Evaluation, And Brand Repatronage. International Journal of Retail and Distribution Management. 37(2): 182-201.
Patch, C.S., Tapsell, L.C. & Williams, P.G. 2005. Attitudes and Intentions Toward Purchasing Novel Foods Enriched with Omega-3 Fatty Acids. Journal of Nutrition Education and Behavior. 37(5): 235-241.
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