Legal Aid and Community Empowerment in Trademark Protection for Public Procurement: Comparative Reflections from Indonesia, the United States, and Spain

Authors

DOI:

https://doi.org/10.15294/jphi.v9i1.36963

Keywords:

Community Empowerment, Legal Aid, Public Procurement, Trademark Protection, Sustainable Development Goals (SDGs)

Abstract

The increasing integration of intellectual property protection into public procurement has transformed trademarks from private commercial assets into strategic legal instruments that support fair competition, legal certainty, and accountable public governance. Nevertheless, many micro, small, and medium enterprises (MSMEs) continue to face significant barriers in obtaining trademark protection due to limited legal literacy, inadequate legal assistance, and fragmented institutional support. This study aims to examine the contribution of legal aid to strengthening trademark protection for business actors participating in public procurement, analyze how community empowerment is institutionalized in Indonesia, the United States, and Spain, and formulate a more inclusive legal framework for Indonesian public procurement through comparative legal analysis. This research employs normative legal research using statutory, conceptual, and comparative approaches. Legal materials consist of legislation, international legal instruments, academic literature, government reports, and institutional publications, which are analyzed through descriptive, comparative, and prescriptive methods. The findings demonstrate that legal aid should be reconceptualized as a preventive governance instrument encompassing legal education, trademark registration assistance, institutional collaboration, and community empowerment rather than merely litigation services. Comparative analysis reveals that the United States and Spain have developed integrated institutional models involving government agencies, universities, legal clinics, professional organizations, and business communities, whereas Indonesia continues to experience fragmented institutional coordination and limited preventive legal support. Accordingly, Indonesia should reconstruct its trademark protection framework by institutionalizing collaborative legal assistance, strengthening trademark literacy, integrating intellectual property protection into public procurement policies, and enhancing interagency cooperation to promote legal certainty, fair competition, inclusive economic participation, and sustainable public procurement governance. This aligns with Sustainable Development Goals (SDGs) 9: Industry, Innovation, and Infrastructure.

References

Achmad, Willya. “Msmes Empowerment Through Digital Innovation: The Key To Success of E-Commerce In Indonesia.” Daengku: Journal Of Humanities And Social Sciences Innovation 3, No. 3 (2023): 469–75. Https://Doi.Org/10.35877/454ri.Daengku1742.

Balan, Anil. “Bridging The Gap: Law Students As Agents Of Public Legal Education And Community Empowerment.” International Journal Of Clinical Legal Education 32, No. 2 (July 2025): 53–69. Https://Doi.Org/10.19164/Ijcle.V32i2.1692.

Baskoro, Aji. “Combating Corruption In Procurement: The Synergy of Law Enforcement, Civil Society, And Digital Oversight.” Jurnal Pengadaan Indonesia 4, No. 1 (April 30, 2025): 24–39. Https://Doi.Org/10.59034/Jpi.V4i1.59.

Castaldi, Carolina, Elisa Giuliani, Margaret Kyle, And Alessandro Nuvolari. “Are Intellectual Property Rights Working For Society?” Research Policy 53, No. 2 (March 2024): 104936. Https://Doi.Org/10.1016/J.Respol.2023.104936.

Castaldi, Carolina, Milene Simone Tessarin, And Rahmi Can Yamanoglu. “Inclusive Intellectual Property Rights? The Case of Collective Trademarks.” The Journal Of Development Studies 1, No. 1 (July 31, 2025): 1–18. Https://Doi.Org/10.1080/00220388.2025.2533906.

———. “Inclusive Intellectual Property Rights? The Case Of Collective Trademarks.” The Journal Of Development Studies 62, No. 3 (March 4, 2026): 501–18. Https://Doi.Org/10.1080/00220388.2025.2533906.

Cook, Mark. “Soft And Hard Measures In Optimising Wellbeing Through Procurement, Commissioning And Partnering.” In COVID-19 And Social Determinants Of Health, 338–50. Policy Press, 2023. Https://Doi.Org/10.51952/9781447364979.Ch024.

Daeli, Hernida Wati, And Nooraini Dyah Rahmawati. “Collective Trademarks As Legal Protection For Micro, Small, And Medium Enterprises In The Special Region of Yogyakarta.” Fortiori Law Journal 5, No. 01 (June 26, 2025): 121–40. Https://Doi.Org/10.47200/Flj.V5i01.3058.

Dicky Eko Prasetio, Ridwan Arma Subagio. “Optimalisasi Peran Pendidikan Dan Pemberdayaan Masyarakat Dalam Menghadapi Covid-19 Di Desa Sukorejo Kabupaten Bojonegoro.” Pelatihan, Pengembangan, Dan Pengabdian Masyarakat 1, No. 2 (2021): 44.

Fadli, Muhamad Akhsanul. “Transcendental Approach In Legal Aid Concept In Indonesia: A Philosophy of Law Perspective.” The Indonesian Journal of International Clinical Legal Education 3, No. 4 (2021): 465–80. Https://Doi.Org/10.15294/Ijicle.V3i4.48293.

Fauzi, Achmad, Ati Sumiati, Santi Susanti, Sri Zulaihati, And Dwi Kismayanti Respati. “Computerized Accounting Training With Local Software To Facilitate Financial Reporting For Bumdes Management In Cisaat Village , Subang (West Java).” International Journal of Engagement And Empowerement 2, No. 3 (2022): 304–16.

Hsu, Ching‐Fang, Ivan Kan‐Hsueh Chiang, And Yun‐Chien Chang. “Lawyers’ Legal Aid Participation: A Qualitative And Quantitative Analysis.” Journal Of Empirical Legal Studies 21, No. 2 (June 2024): 337–74. Https://Doi.Org/10.1111/Jels.12385.

Is’ad, Fairuzi, And Budi Agus Riswandi. “Legal Protection For Well-Known Trademark Between Indonesia And Spanish (Case Study Between Lois And Newlois).” JIPRO : Journal of Intellectual Property 5, No. 2 (2022): 169–89. Https://Doi.Org/10.20885/Jipro.Vol5.Iss2.Art5.

Khoury, Pierre El. “Unfair Competition In The Arab World: A Remedy Completing IP Limits?” Journal of Intellectual Property Law And Practice 19, No. 2 (February 15, 2024): 162–69. Https://Doi.Org/10.1093/Jiplp/Jpae003.

Kurniawan, I Gede Agus, Putu Aras Samsithawrati, Ni Ketut Supasti Dharmawan, Fradhana Putra Disantara, And Ruetaitip Chansrakaeo. “Legal Reform In Business Dispute Resolution: A Study Of Legal Pluralism In Indonesia, Vietnam, And Thailand.” Journal Of Law And Legal Reform 6, No. 2 (April 2025): 69–116. Https://Doi.Org/10.15294/Jllr.V6i2.21128.

Manta, Otilia, And Egla Mansi. “The Impact of Globalization On Innovative Public Procurement: Challenges And Opportunities.” Administrative Sciences 14, No. 4 (April 22, 2024): 80. Https://Doi.Org/10.3390/Admsci14040080.

Masnun, Muh. Ali, Prasetio, Dicky Eko, Maalikatussofa. “Reconstruction Of The Normative Legal Research Paradigm In Responding To Global Challenges: An Epistemological Analysis.” Novum: Jurnal Hukum 12, No. 3 (2025): 372–84. Https://Doi.Org/Https://Doi.Org/10.2674/Novum.V12i03.74364.

Muh. Ali Masnun, Dicky Eko Prasetio, Mohd Badrol Awang, Eny Sulistyowati. “Reconstructing Indonesia’s Trademark Registration System Through The Lens Of General Principles Of Good Governance To Realize Substantive Justice.” Journal Of Law And Legal Reform 5, No. 3 (2024): 891–912.

Mulyadi, Dedi, Tanti Kirana Utami, Hilman Nur, Cucu Solihah, And Uus Ahmad Husaeni. “Socialization of Village Head Regulations Regarding The Legal Aid Service Center Of Warudoyong Village , Cianjur District Towards A Digital Society.” International Journal Of Social Science And Humanities 4, No. 1 (2022): 2017–19.

Mulyono, Edy, Hananto Widodo, Emmilia Rusdiana, And Dicky Eko Prasetio. “Legal Uncertainty And Barriers To Women’s Representation In Village Governance.” Indonesian Journal Of Innovation Studies 26, No. 1 (January 15, 2025): 4–7. Https://Doi.Org/10.21070/Ijins.V26i1.1283.

Negara, Tunggul Ansari Setia. “Normative Legal Research In Indonesia: Its Origins And Approaches.” ACLJ 4, No. 1 (2023): 5.

Okoro, Agwu Sunday. “Access To Justice: The Role of Legal Aid In Society.” Interdisciplinary Studies In Society, Law, And Politics 1, No. 2 (2022): 34–41. Https://Doi.Org/10.61838/Kman.Isslp.1.2.6.

Pujiyono, Bambang, And Iman Tri WIBOWO. “The Empowerment of Small And Medium Enterprises In Ciledug District, Tangerang City Through Training On Trademark.” ICCD 3, No. 1 (October 2021): 381–83. Https://Doi.Org/10.33068/Iccd.Vol3.Iss1.384.

Rachmawati, Audiya Dewi, Rika Ratna Permata, And Laina Rafianti. “The Proper Regulation Of Collective Trademarks For Msmes Based On Legal Certainty: A Comparative Study With Brazil.” Pena Justisia: Media Komunikasi Dan Kajian Hukum 24, No. 1 (September 2025): 4525–38. Https://Doi.Org/10.31941/Pj.V24i1.6616.

Rama, Marie J. Dela, Michael E. Lester, And Warren Staples. “The Challenges of Political Corruption In Australia, The Proposed Commonwealth Integrity Commission Bill (2020) And The Application Of The APUNCAC.” Laws 11, No. 1 (2022): 2–12. Https://Doi.Org/10.3390/Laws11010007.

Ramaano, Azwindini Isaac. “Geographical Information Systems In Sustainable Rural Tourism And Local Community Empowerment: A Natural Resources Management Appraisal For Musina Municipality’ Society.” Local Development & Society 4, No. 1 (January 2023): 74–105. Https://Doi.Org/10.1080/26883597.2021.2011610.

Sáiz, Patricio, And José L. Zofío. “The Making And Consolidation of The First National Trademark System: The Diffusion of Trademarks Across Spanish Regions, 1850–1920.” Regional Studies 56, No. 2 (February 25, 2022): 256–75. Https://Doi.Org/10.1080/00343404.2021.1887472.

Sakti, Muthia, And Dwi Aryanti Ramadhani. “Halal Certification of Micro And Small Enterprises’ Food Products For Consumer Protection.” Amsir Law Journal 5, No. 1 (2023): 23–36. Https://Doi.Org/10.36746/Alj.V5i1.296.

Sarita, Venson, And Shiella Mae Inutan. “Technology Transfer Management Practices Among Selected State Universities And Colleges In Davao Region, Philippines.” Journal Of Interdisciplinary Perspectives 3, No. 4 (2025). Https://Doi.Org/10.69569/Jip.2025.070.

Schotanus, Fredo. “What To Do With Competition For Public Contracts In The EU.” Journal Of Public Procurement 25, No. 4 (December 5, 2025): 599–608. Https://Doi.Org/10.1108/JOPP-11-2025-136.

Seidimbek, Aibar, Muslim Khassenov, And Marat Alenov. “Providing A Balance Between Employers’ And Employees’ Interests Through The Development Of A Procedural Mechanism For Protecting Their Rights.” Access To Justice In Eastern Europe 6, No. 2 (2023): 1–22. Https://Doi.Org/10.33327/Ajee-18-6.2-A000202.

Sunanda, Erwin, Siti Fatimah, Irwan Irwan, Muhammad Adib Alfarisi, And Ardian Mulyadi. “Menakar Efektivitas Politik Hukum Perdagangan Dalam Menopang Kemandirian UMKM Di Indonesia.” Asas Wa Tandhim: Jurnal Hukum, Pendidikan Dan Sosial Keagamaan 4, No. 2 (July 16, 2025): 341–62. Https://Doi.Org/10.47200/Awtjhpsa.V4i2.2899.

Winatha, I Gede Mahatma Yogiswara, A.A.Gede Agung Indra Prathama, And Putu Chandra Kinandana Kayuan. “Comparative Analysis of Legal Protection And Criteria of Well-Known Marks (Indonesia, United States, India, China, And Germany).” Audito Comparative Law Journal (ACLJ) 4, No. 1 (2023): 43–54. Https://Doi.Org/10.22219/Aclj.V4i1.23768.

Downloads

Published

09-07-2026

Article ID

36963

How to Cite

“Legal Aid and Community Empowerment in Trademark Protection for Public Procurement: Comparative Reflections from Indonesia, the United States, and Spain”. 2026. Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) JPHI 9 (1): 151-88. https://doi.org/10.15294/jphi.v9i1.36963.