TRAINING ON THE IMPLEMENTATION OF INFOGRAPHIC MEDIA TO IMPROVE STUDENTS' LEARNING OUTCOMES AT SMK NEGERI 9 SEMARANG

Abstract

Students' learning outcomes in Digital Business subjects remain suboptimal due to the limited use of innovative learning media, resulting in low engagement and difficulties in understanding complex materials. This community service program aimed to improve students' learning outcomes through the implementation of infographic media on the Search Engine Optimization (SEO) topic for Grade XI Marketing students at SMK Negeri 9 Semarang. The activities included socialization, training, technology implementation, mentoring, and evaluation involving 36 students. The results showed increased student understanding of infographic use, improved student participation during learning activities, and higher learning outcomes, as indicated by the increase in mean scores from 62 in the pretest to 82.78 in the posttest. The N-Gain score of 0.5560 was categorized as moderate. Therefore, infographic media effectively enhanced students' learning outcomes and supported more innovative Digital Business instruction in vocational schools.