Congklak as a Source of Ready to Wear Fashion Ideas: A Product Feasibility Study

Abstract

Congklak is a traditional Indonesian game with cultural value, but is now being abandoned by Generation 
Z due to technological developments. One relevant cultural preservation effort is through fashion media, specifically ready
to-wear clothing. This study aims to determine the level of feasibility of ready-to-wear clothing inspired by the game of 
congklak. The data collection method used an observation sheet. The assessment was carried out by 5 expert panelists and 
15 trained panelists using an instrument covering six indicators, namely design, size, sewing technique, aesthetics, clothing 
performance, and special features. Data were analyzed using descriptive percentages. The results showed that the clothing 
obtained an average feasibility score of 90.89% and was included in the very feasible category. Thus, ready-to-wear 
clothing with a congklak theme was declared technically, functionally, and aesthetically feasible, and has the potential to 
become an alternative medium for cultural preservation. This study shows that the development of ready-to-wear clothing 
based on traditional games not only meets product feasibility standards but also has the potential to become an effective 
medium for reintroducing local culture to Generation Z.