Pelatihan Manajemen Diri untuk Meningkatkan Work Engagement pada Kepala Toko di Perusahaan Ritel
(1) Magister Psikologi Profesi Fakultas Psikologi Universitas Surabaya, Indonesia
(2) Magister Psikologi Profesi Fakultas Psikologi Universitas Surabaya, Indonesia
(3) Magister Psikologi Profesi Fakultas Psikologi Universitas Surabaya, Indonesia
Abstract
Target penjualan dibeberapa toko PT. X masih belum mencapai target yang berdampak pada pendapatan perusahaan. Hal ini terlihat dari timbulnya permasalahan yang dialami oleh kepala toko, mengindikasikan rendahnya work engagement. Tujuan penelitian ini agar karyawan dapat menampilkan perilaku engagement di tempat kerja serta melakukan manajemen diri pada pekerjaannya. Pemilihan sample yang digunakan non probability sampling melalui purpose sampling dengan subjek penelitian 21 kepala toko (usia 19-31 tahun) dengan 6 sesi pelatihan. Desain penelitian yang digunakan metode campuran dengan desain sekuensial eksplanatori. Rancangan eksperimen one-group pretest-posttest design sebagai prioritas utama penelitian dengan hasil uji beda 0.025 (p < 0.05). Sedangkan, penelitian kualitatif menggunakan studi kasus sebagai data penunjang. Metode analisis data yang digunakan melalui organisasi data, kategorisasi pada tiap jawaban subjek, dan interpretasi. Uji kredibilitas dilakukan dengan menggunakan metode validitas argumentatif. Pengumpulan data dilakukan melalui observasi dan wawancara. Hasil penelitian kuantitatif menunjukkan pelatihan manajemen diri yang diberikan efektif untuk meningkatkan work engagement. Sejalan dengan hasil kualitatif bahwa kepala toko lebih mampu mengontrol emosi, lebih sabar dalam memimpin tim, perubahan gaya komunikasi secara langsung maupun melalaui whatsapp group, lebih terbuka dalam menerima kritik dan saran dari tim, membuat skala prioritas pekerjaan dan membuat pembagian kerja secara merata dalam masing-masing shift kerja untuk karyawan toko. Hal ini membuktikan adanya peningkatkan work engagement setelah diberikan pelatihan manajemen diri pada kepala toko.
Sales target in several stores of PT. X still has not reached the target which has an impact on company revenue. This can be seen from the emergence of problems experienced by shop heads, indicating low work engagement. The purpose of this study is that employees can display engagement behavior in the workplace and perform self-management at work. The sample selection used non-probability sampling through purposive sampling with the research subjects 21 shop heads (aged 19-31 years) with 6 training sessions. The research design used mixed methods with explanatory sequential design. Experimental design with one-group pretest-posttest design as the main priority of research with different test results of 0.025 (p <0.05). Meanwhile, qualitative research uses case studies as supporting data. Data analysis methods used through data organization, categorization of each subject's answer, and interpretation. The credibility test is carried out using the argumentative validity method. Data collection was carried out through observation and interviews. The results of quantitative research show that self-management training is effective in increasing work engagement. The qualitative results show that the head of the shop is more able to control emotions, is more patient in leading the team, changes in communication styles directly or through WhatsApp group, is more open in accepting criticism and suggestions from the team, makes work priority scales and makes the division of labor evenly in each work shifts for shop clerks. This proves that there is an increase in work engagement after being given self-management training to the head of the shop.
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