Dharmmesta, Basu Swastha, Universitas Gadjah Mada, Indonesia

• Vol 14, No 1 (2023): March 2023 - Articles
  The Influence of Kobe Bryant as an Endorser and Subjective Norms on Consumer Purchase Intentions for Nike Basketball Shoes
  Abstract  PDF
• Vol 15, No 1 (2024): March 2024 - Articles
  Aesthetic Value in Marketing Art Gallery: Conceptualization and Scale Development
  Abstract  PDF