PENTINGNYA MENJAGA DAN MENINGKATKAN HUBUNGAN BAIK DENGAN KONSUMEN DALAM MASA KRISIS

Tulus Haryono(1),

DOI: https://doi.org/10.15294/jejak.v3i1.4666


(1) Universitas Sebelas Maret

Abstract

To maintain and improve customer relationship is the right strategy in the crisis period. This effort can be implemented by marketing relationship strategy. This strategy focus on customer as a partner, who we have to build continuous mutualism relationship. This is a long term relationship which impact on cost efficiency, compared than to get a new customer. This relationship gurantee the company’s lifetime, so it will be strenghten economic condition.

Keywords

Relationship Marketing, Transactional Marketing, Economic growth, Economic Condition

Full Text:

PDF

References

Anton, John (1996), Customer Relationship Mana-gement Making Hard Decision with Soft Number, Prentice Hall, Upper Saddle River, New Yersey.

Basu Swastha (1997), Pergeseran Paradigma Dalam Pemasaran: Tinjauan Manajerial dan Perilaku Konsumen, Kelola, Gajah Mada University Business Review

Basu Swastha ( 2003), Menejemen Pemasaran Modern, Liberty, Yogyakarta.

Berry, Leonard L. (1995), Relationship Marketing In Service: Growing Interest, Emerging Perspec-tive, Journal of The Academy of Marketing Science, 23 (4): 236- 246

Drucker, Peter F. (1979) Adventures of Bystander, New York: Harper & Row

Egan, Jon (2001), Relationship Marketing Exploring Relational Strategies in Marketing, Prentice Hall.

Heflin Frinces (2009), Globalisasi Respons Terhadap Krisis Ekonomi Global, Mida Pustaka, Yogyakarta.

Kotler, Philip (2000), Marketing Management, the Millenium edition, Prentice Hall International Inc.

Kotler, Philip & Amstrong (2001), Principles of Marketing, ninth edition, Prentice Hall , Inc.

Morgan, Robert M. dan Shelby D. Hunt (1994), The Commitment–Trust Theory of Relationship Marketing, Journal of Marketing, 58 (3): 20-38

Sukirno, Sadono. (2004). MAKROEKONOMI Teori Pengantar, PT RajaGrafindo Persada, Jakarta.

Teddy Pawitra (1997), Peta baru dan Arah Paradigma Pemasaran Abad 21, Kelola, Gajah Mada University Business Review.

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.