Optimizing the Role of Village Community Institutions in Resolving Brand Disputes in Kenteng Village, Bandungan Subdistrict, Semarang Regency Optimalisasi Peran Lembaga Kemasyarakatan Desa dalam Penyelesaian Sengketa Merek di Kelurahan Kenteng Kecamatan Bandungan Kabupaten Semarang
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Abstract
The development of business and information technology has a significant impact on economic development on the one hand, but also raises various legal issues on the other. One of the problems that often occur in relation to the business world is trademark disputes. Various cases of trademark disputes occur in various regions in Indonesia, ranging from trademark plagiarism, trademark abuse, to trademark counterfeiting both on a small and large scale. Kenteng Village, as one of the areas in Semarang Regency, has high tourism potential. In addition, Kenteng Village is also known as a village producing various handicrafts and small businesses typical of the region, so many brands in the village have not been registered. Whereas with a registered trademark, it has clear legal legality. This service program aims to provide strengthening of village community empowerment in the mechanism for resolving trademark disputes. This program is a community service program with partners Kenteng Village and Kenteng Village MSME Forum, Bandungan District. The outputs of this program are scientific articles, video highlights and mass media publications. In addition, this program is expected to provide a clear scheme in village institutions related to the settlement of trademark disputes.
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