FORM AND MESSAGE OF ADVERTISING IN CENTRAL JAVA CORPORATE SOCIAL RESPONSIBILITY DJARUM FOUNDATION

Abstract

The purpose of this research  to explain (1)  how  the form, structure, and theme Jelajah Jawa Tengah advertising CSR  Djarum  Foundation; (2) how is the message contained in the ads Jelajah Jawa Tengah CSR Djarum Foundation as works of visual communication. Data collection techniques used are observation, interview, and question form. This study used a descriptive  qualitative research approach. Data collection techniques using observation, interviews and  questionaires.Validation techniques using triangulation of source and triangulation techniques Technique of data analysis encompasses the reduction, withdrawal, and the presentation of the summary.The  results of this  research are as follows. First, shaped  of  Jelajah  Jawa Tengah  ads is video,  structure  of ads consists of 10 scene, the themes is a social theme. Second, there are  verbal and non verbal messages in. The  verbal  messages conveyed through advertising want to show that in Central Java had a complete  destination  for sightseeing. Non verbal messages conveyed through ads browse Central Java indirectly those ads also want to exhibit a good image of the PT. To the community that PT. Djarum is very caring of the environment around. Advice that can be conveyed by the author is font type should be Arial, the duration is not too long, make the duration in 2 minutes, the selection of the actor must be younger and the ads  format more completely