THE PROMOTION OF BUMIAYU CITY THROUGH THE IMPLEMENTATION OF ILLUSTRATION OF LOCAL CULTURE ELEMENTS ON “BUMIAYU BEAUTY OF JAVA†T-SHIRTS
Abstract
The purpose of this project is to produce 10 illustrations that will be applied to the brand "Bumiayu Beauty of Java". The tools used in this illustrations are Hardware and Software devices, such as Laptop, Mouse, Smartphone, Pentab, Flashdiks, Printer, Cam Scanner, Adobe Illustrator CS6, Adobe Photoshop CS6, and Microsoft Office 2016. Materials used include HVS 100gram paper, ivory 260gram paper, color inks and screen printing ink, Ultra soft commbed 30s T-Shirt. The techniques used in this study project are manual and digital. The process of creation of this illustration work begins with the search of ideas, the determination of the purpose of work, research, literature study, SWOT analysis, target market analysis, establishing the concept of works, media strategy, production process, and exhibitions. The size of the printed paper is 30x40cm and illustration of the shirt is 15x20cm. The Style is Flat Illustration with the subject of the cultural elements of Bumiayu city in tourism, historical relics, food, and arts.