BRIGHT AND THE BULLY PICTURE BOOK DESIGN AS A RESPONSE TO THE PHENOMENA OF BULLYING IN CHILDREN

Abstract

Schools are actually places where the teaching and learning process takes place as well as a place for the growth and development of a person. Comfort in studying at school is an important factor to support an effective learning process, but in today's modern era schools are often a place for students to bully. We can prevent bullying by raising awareness in children about the dangers of bullying. This awareness raising can be started from providing understanding related to bullying and cultivating moral values. In an effort to achieve this goal, an appropriate media is needed to convey information related to intimidation. Through the science of visual communication design, the author provides an alternative means of conveying knowledge related to bullying through stories conveyed in the form of picture books written by Tramaine William in response to the phenomenon of bullying in children. The work was designed in the study project "Designing Bright and The Bully Picture Book as a Response to the Phenomenon of Bullying in Children". The picture book design process is carried out using digital techniques using Adobe Photoshop software. The design process is a stage of the production process, namely the pre process, the production process, and the post process. Illustrations Everything in the picture book is a representation of the story Bright and The Bully. All of these works were reviewed through their specifications, descriptions, and analyzes. Judging from the analysis results in terms of aesthetics and illustrative, this picture book work has a cute and colorful illustrative appearance. In communication analysis, this work represents a story with various communicative illustrations. It is hoped that this work can educate and instill moral values ​​in children related to bullying.