REPRESENTATION NATIONAL DEFENSE VALUE IN TRI VERSION “JARINGAN BARU TRI UNTUK INDONESIA MAJU” ADVERTISEMENT

Abstract

In the current era, everything has led to a technology that is growing and increasingly sophisticated. Changes in the current era have a considerable impact on society, especially in Indonesia. This also affects the need for an internet network as a basic need to fulfill today's lifestyle. One of them is the largest internet network in Indonesia, namely Tri. In reaching a larger market, Tri issued advertisements to convey its products. In this study, the advertisement "Jaringan Baru Tri Untuk Indonesia Maju" is one of the advertisements used by researchers as the object of research. The visual appearance in the advertisement must have meaning and meaning that will be conveyed to the public. The message in the advertisement is conveyed to represent the purpose of the advertisement and is presented as attractively as possible to attract consumers. However, in the current era, many visual advertisements are directed towards the West and begin to forget the existence of an element of our own country's identity. Visual signs in advertisements are certainly very interesting to be surgically analyzed and analyzed using semiotic methods. The author will analyze the Tri version of the "Jaringan Baru Tri Untuk Indonesia Maju" advertisement, to dissect and find out whether this ad contains the values ​​of Defending the State through C.S Peirce's semiotics method.