Brand Registration as a Marketing Strategy and Customer Loyalty of Natural Color Batik in Kampung Alam Malon Village

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Published Sep 10, 2019
DOI https://doi.org/10.15294/ijals.v1i1.33735

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Budi Santoso
Faculty of Law, Universitas Negeri Semarang
Inge Widya Pangestika Pratomo
Faculty of Law, Universitas Negeri Semarang
Nida Nur Hidayah
Faculty of Law, Universitas Negeri Semarang
Sabri Banna
Faculty of Law, Universitas Negeri Semarang
Rindia Fanny Kusumaningtyas
Faculty of Law, Universitas Negeri Semarang

Abstract

Brand is a name, symbol, mark, design or combined of them for use as an individual identity, organization or corporations on goods and services possessed of discernment with the other service. Globally, the right brands Brand will be used as strategy to market products or services,Considering the registration brand will need as an id to distinguish the results of the production of produced a person or some people in together or legal entity with the production of another person or another law office. The writer applied law and sociologicalapproach to study these issues so that the brand registration is importat to marketing product and customer loyality Batik of Malon Nature Village.

Article Details

How to Cite
Santoso, B., Pratomo, I. W. P., Hidayah, N. N., Banna, S., & Kusumaningtyas, R. F. (2019). Brand Registration as a Marketing Strategy and Customer Loyalty of Natural Color Batik in Kampung Alam Malon Village. Indonesian Journal of Advocacy and Legal Services, 1(1), 79-96. https://doi.org/10.15294/ijals.v1i1.33735
Issue
Vol 1 No 1 (2019): Strengthening Community and Legal Sector in Indonesia
Section
Research Article

The Authors(s) retain copyrights of the Article published on  Indonesian J. Advoc. Legal Serv. However, before publishing, it is required to obtain written confirmation from Author(s) in order to ensure the originality (Author Statement of Originality). The statement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. This work licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0). 

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