PENGARUH MOTIVASI DAN KUALITAS LAYANAN PERSONAL TRAINER TEHADAP KEPUTUSAN MENJADI MEMBER FITNESS CENTER

Abstract

Abstrak
Motivasi dan kualitas layanan personal trainer merupakan strategi untuk menarik konsumen.
Cendana Fitness Center (CFC) dan Grand Sport Fitness Center (GSFC) adalah dua dari banyaknya
pelaku bisnis yang memiliki kendala dalam mempertahankan dan meningkatkan jumlah member
fitness pada tiap bulannya. Tujuan penelitian ini untuk mengetahui pengaruh motivasi dan kualitas
layanan personal trainer terhadap keputusan menjadi member fitness center. Metode penelitian ini
adalah kuantitatif. Penarikan sampel menggunakan non probability sampling. Sampel berjumlah 37
member CFC dan 36 member GSFC. Analisis dalam penelitian ini meliputi uji validitas, uji
reabilitas, uji multikoloniaritas, uji heteroskedastisitas, uji normalitas dan pengujian hipotesis yang
meliputi uji t, uji F. Berdasarkan analisis data statistik, indikator penelitian ini bersifat valid dan
reliabel. Pada pengujian prasyarat penelitian yang meliputi uji multikoloniaritas, uji
heteroskedastisitas dan uji normalitas berdistribusi normal. Simpulan, ada pengaruh kualitas
layanan personal trainer terhadap keputusan menjadi member fitnes center serta terdapat pengaruh
motivasi dan kualitas layanan personal trainer secara simultan terhadap keputusan menjadi member
fitnes center, sedangkan motivasi tidak berpengaruh terhadap keputusan menjadi member fitnes
center. Saran, personal trainer selalu menjaga kualitas layanannya agar mendapatkan member baru.
Kata Kunci: Motivasi, Kualitas Layanan, Personal Trainer, Keputusan Menjadi Member

Abstract
The motivation and quality of personal trainer service is a strategy to attract the monsumers. The Cendana
Fitness Center (CFC) and Grand Sport Fitness Center (GSFC) are two kind of many businessmen that still
have a trouble in keeping fitness membership and increase the amount of the members every month. This
research is to know the motivation impact and the personal trainer service quality toward the decision in
becoming fitness center member. The methodology of the reseacrh is quantitative. The sampling is using non
probability sampling. There are 37 samples of CFC membership and 36 samples GSFC member. The analysis
of the research includes validity test, reability test, multicoloniarity test, heteroscedasticity test, normality test
and hypothesis testing which includes t test, F test and coefficient of determination. Base on statistic data
analysis, the indicator of the research are valid and reliable. In requirement of examination, the research that
involve multikoloniarity test, heteroscedasticity test and normality test distribution normal. Conclusion: there
are impact of personal trainer service quality toward the decision for becoming fitness center membership and
there is the influence of motivation and personal trainer service quality simultaneously to be fitness
membership, while motivation can’t influence the decision to become a fitness center membership. Suggestion:
Personal trainer keep the quality of the service to get new member.
Keywords: Motivation, Quality Service, Personal Trainer, Decision To Be Member.