Students’ Perceptions Toward Business Mandarin (Study Program of Mandarin for Business and Professional Communication)

Abstract

Mandarin is the most widely spoken language in the world. Besides that, 
learning Mandarin in the business field also opens up wider business 
opportunities, improves communication effectiveness, increases self-confidence, 
improves negotiation skills, and improves social interaction. The purpose of this 
study is to identify student perceptions of the importance of Mandarin in the 
business world. The population in this study were all first, second, and third year 
undergraduate students of applied Mandarin for Business and Professional 
Communication at Bosowa University, totaling 15 people. Researchers used the 
theory of perception and data collection techniques using in-depth interviews. 
Researchers used a descriptive method with a qualitative approach as a method 
in this study. After analyzing the data, the researcher found many students' 
positive perceptions about learning Mandarin in the business sector, where they 
acknowledged the relatively rapid expansion of Chinese companies, especially 
in the industrial and franchising fields. This shows that Mandarin can be well 
received by students. But there are also some students who still don't understand 
what business examples will be applied in the future. In conclusion, this study 
emphasizes the importance of learning Mandarin especially in the business 
sector. In addition, this research is also a reference for writers in improving 
Mandarin, especially in the business world to meet the needs and expectations 
of students in the Mandarin Study Program for Business and Professional 
Communication, Bosowa University.