When Engagement Backfires: Gamification Susceptibility to Financial Misinformation

Authors

  • Dwi Cahyaningdyah Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang, Indonesia Author
  • Andhi Wijayanto Departement of Management, Faculty of Economics and Business, Universitas Negeri Semarang, Indonesia Author
  • Kris Brantas Abiprayu Departement of Management, Faculty of Economics and Business, Universitas Negeri Semarang, Indonesia Author
  • Syam Widia Departement of Management, Faculty of Economics and Business, Universitas Negeri Semarang, Indonesia Author
  • Erisa Aprilia Wicaksari Departement of Management, Faculty of Economics and Business, Universitas Negeri Semarang, Indonesia Author

DOI:

https://doi.org/10.15294/maj.v14i4.47425

Keywords:

Financial Misinformation, Financial Bullshit, Gamification, Financial Literacy

Abstract

This paper examines five theoretically motivated predictors of susceptibility: gamified financial literacy engagement, subjective financial literacy, emotion regulation, information framing preferences, and cognitive ability. These predictors are embedded within a dual process framework and tested using OLS regression with heteroscedasticity-consistent standard errors on survey data from N = 89 university-affiliated respondents in Indonesia. Two unexpected findings are reported. First, engagement with gamified financial literacy programs is positively and significantly associated with susceptibility, contrary to the hypothesized direction, interpreted as a gamification engagement-without-depth effect consistent with self-determination theory and the Dunning-Kruger literature on overconfidence. Second, information framing preferences are also positively associated, reflecting a ceiling effect and a loss-sensitivity dimension linked to financial anxiety. Financial literacy is negatively associated at a marginal level, while females are less susceptible than males. Objective financial knowledge shows near-zero predictive power, suggesting factual knowledge does not reduce susceptibility. Implications for financial education, consumer protection, and measurement are discussed.

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Published

2025-12-30

Article ID

47425

How to Cite

When Engagement Backfires: Gamification Susceptibility to Financial Misinformation. (2025). Management Analysis Journal, 14(4), 440-450. https://doi.org/10.15294/maj.v14i4.47425