Vol. 13 No. 1 (2024): March 2024

Published: 2024-03-28

Articles

  • Analysis of the Influence of Brand Attitude and Brand Engagement on Positive Brand Referral Kopiko Brand

    Ilham Sigit, Ferry Tema Atmaja (Author)
    1-10
    Article ID 1193
    DOI: https://doi.org/10.15294/maj.v13i1.1193

  • Optimizing Customer Engagement: The Impact of Gamification Elements on Customer Stickiness in Shopee Games

    Lista Ayu Ningtyas, Ferry Tema Atmaja (Author)
    11-20
    Article ID 1385
    DOI: https://doi.org/10.15294/maj.v13i1.1385

  • The Influence of Spiritual Leadership, Organizational Climate and Toxic Workplace on Employee Performance in the South of Bengkulu District Health Office

    Syahrul Syaifullah, Gerry Suryosukmono, Sugeng Susetyo (Author)
    21-32
    Article ID 1198
    DOI: https://doi.org/10.15294/maj.v13i1.1198

  • Influencer Dynamics in the Digital Culinary Landscape: Unveiling the Impact and Engagement Strategies of @kulinersby on Instagram

    Syafira Devani Putri, Gagas Gayuh Aji (Author)
    33-40
    Article ID 2509
    DOI: https://doi.org/10.15294/maj.v13i1.2509

  • Management's Impact on Micro, Small, and Medium Enterprise (MSME) Development in Tourism: Driving Local Economic Growth in Lebak District

    Eka Prasetiawan, Dudi Permana, Yuli Harwani, Yanto Ramli (Author)
    41-49
    Article ID 2969
    DOI: https://doi.org/10.15294/maj.v13i1.2969

  • Enhancing MSMEs Business Performance Using Behavioral Intention and Use Social Media Marketing: The Moderating Role of Resistance to Change

    Rihan Hafizni, Ratni Prima Lita, Yulia Hendri Yeni, Syafrizal (Author)
    50-58
    Article ID 1918
    DOI: https://doi.org/10.15294/maj.v13i1.1918

  • Organizational Culture and Organizational Innovation Capability through the Mediation of Knowledge Sharing

    Luthfiah Mufidah, Ken Ditha Tania (Author)
    59-73
    Article ID 1491
    DOI: https://doi.org/10.15294/maj.v13i1.1491

  • Acceptance of Modern Retail Consumers Towards Internet of Things (IOT) Technology with Tam Approach Method

    Agus Bonatua Situmorang, Lizar Alfansi (Author)
    74-82
    Article ID 2970
    DOI: https://doi.org/10.15294/maj.v13i1.2970

  • The Role of Customer Satisfaction Mediates the Effect of Responsiveness on Repurchase Intention through Tokopedia in Denpasar and Badung Cities

    Ardiella Myra Ananda, I Gst. Ngurah Jaya Agung Widagda K (Author)
    83-93
    Article ID 2973
    DOI: https://doi.org/10.15294/maj.v13i1.2973

  • ESG Integration in Commercial Real Estate: How is the Company Solving Integration Problem?

    Adrian Pratama, Jerry Heikal (Author)
    94-99
    Article ID 2975
    DOI: https://doi.org/10.15294/maj.v13i1.2975

  • How  Does  Organization  Network  and  Market  Orientation Affect Marketing Performance? Case of PTPN IX Downstream Products, Central Java

    Wahyudi Wahyudi, Jefri Heridiansyah, Theresia Susetyarsi, Teti Safari, Catur Prabowo (Author)
    100-106
    Article ID 3265
    DOI: https://doi.org/10.15294/maj.v13i1.3265

  • The  Influence  of  Transformational  Leadership  and Compensation on Employee Performance through Work Motivation

    Silvia Hendrayanti, Cahyani Tunggal Sari (Author)
    107-114
    Article ID 1799
    DOI: https://doi.org/10.15294/maj.v13i1.1799

  • Enhancing  Employee  Performance  Using  Workgroup Effectiveness: Role of Member Trust

    Wanuri, Siti Khayatun, Yovita Mumpuni Hartarini (Author)
    115-122
    Article ID 1802
    DOI: https://doi.org/10.15294/maj.v13i1.1802